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.bcg New gTLD Application

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New gTLD Application Submitted to ICANN by: The Boston Consulting Group, Inc.

String: bcg

Originally Posted: 13 June 2012

Application ID: 1-1969-69205

 

Applicant Information

 

  1. Full legal name

The Boston Consulting Group, Inc.

 

  1. Address of the principal place of business

One Beacon Street

Boston MA 02108

US

 

  1. Phone number

617 850 3733

 

  1. Fax number

617 850 3701

 

  1. If applicable, website or URL

http:⁄⁄www.bcg.com

 

Primary Contact

 

6(a). Name

Gretchen Olive

 

6(b). Title

Director of Policy & Industry Affairs

 

6(c). Address

 

6(d). Phone Number

013026365401

 

6(e). Fax Number

013026365454

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Torrey Card

 

7(b). Title

Web Systems Manager

 

7(c). Address

 

7(d). Phone Number

617 850 3733

 

7(e). Fax Number

617 850 3701

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Corporation

 

8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).

Commonwealth of Massachusetts

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

 

9(b). If the applying entity is a subsidiary, provide the parent company.

NA

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

NA

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Debbie Simpson Chief Financial Officer

Hans-Paul Bürkner President & Chief Executive Officer

 

11(b). Name(s) and position(s) of all officers and partners

Debbie Simpson Chief Financial Officer

Hans-Paul Bürkner President & Chief Executive Officer

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

bcg

 

14(a). If an IDN, provide the A-label (beginning with "xn--").

 

14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

14(c). If an IDN, provide the language of the label (in English).

 

14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

14(d). If an IDN, provide the script of the label (in English).

 

14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).

 

14(e). If an IDN, list all code points contained in the U-label according to Unicode form.

 

15(a). If an IDN, Attach IDN Tables for the proposed registry.

Attachments are not displayed on this form.

 

15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:

- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;

 - The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;

 - There are no new standards required for the introduction of this TLD;

 - No onerous requirements are being made on registrars, registrants or Internet users, and;

 - The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD

 

  1. (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

Mission/Purpose

 

18(a). Describe the mission/purpose of your proposed gTLD.

(a) Describe the mission⁄purpose of your proposed gTLD

 

The Boston Consulting Group (BCG) partners with its clients to deliver customized solutions that resolve their most significant issues and create lasting competitive advantage. Utilizing decades of industry experience and functional expertise, BCG looks beyond standard solutions to develop new insights, mobilize organizations, drive tangible results, and make companies more capable.

The proposed .bcg gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding the Boston Consulting Group’s ability to:

  • deliver brand and service marketing⁄advertising;
  • enable marketing campaign activation;
  • facilitate online interaction and communication with individuals and entities with whom the Boston Consulting Group has a business relationship;
  • improve business operations;
  • simplify Internet user navigation to information about the Boston Consulting Group;
  • improve cohesion of BCG’s  global presence; and
  • provide an online environment which instills trust and engenders confidence in the Boston Consulting Group.

 

 

18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

(b)                How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

Answers should address the following points:

  1. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
  • The goal of the proposed .bcg gTLD is to enhance and expand the Boston Consulting Group’s ability to provide a superior online experience relative to its industry peers in a manner which instills trust and engenders confidence in the Boston Consulting Group and its affiliates.

 

  1. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
  • The Boston Consulting Group plans to operate the proposed .bcg gTLD as a restricted, exclusively controlled TLD and as such will not be commercially offered for registration⁄use by the general public. Thus, the Boston Consulting Group will have exclusive ownership and control over all second-level registrations within the TLD and their use.  As a result, we believe the .bcg gTLD will be both different and innovative because never before has a public, commercial entity utilized a TLD to convey to Internet users the origin of distribution and an affirmation of authenticity of the content therein.  

 

  1. What goals does your proposed gTLD have in terms of user experience?

 

  • The proposed .bcg gTLD has the following user experience goals:
  1. Provide thought leadership in our field to interested parties;
  2. Protect our brand through consolidation of our online presence; and
  3. Simplify online navigation to the Boston Consulting Group, services.

 

  1. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

 

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years.   Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties.  Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

 

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement.  Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity.  Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice.  Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests.  Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.  

 

  1. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

 

  • The proposed .bcg gTLD will be a restricted, exclusively controlled TLD where the Boston Consulting Group corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD

 

Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

 

We will integrate the use of the proposed new gTLD with our current marketing channels and communications.

Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above.

 

18(c). What operating rules will you adopt to eliminate or minimize social costs?

(c)               What operating rules will you adopt to eliminate or minimize social costsWhat other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

 

  • How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

 

o As a restricted, exclusively-controlled TLD, all domain applications will come from stakeholders within BCG.  Any conflicts will be resolved internally.   

 

  • Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

 

o All costs from domain registrations will be considered cash outflows. As a restricted, exclusively-controlled TLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes, the Boston Consulting Group does not plan any cost benefits to encourage registrations and offset costs.

 

  • Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

 

o The proposed .bcg gTLD will be a restricted, exclusively-controlled TLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes and will not charge a fee for domain name registrations. Therefore no considerations or contractual commitments will be made to registrants regarding the magnitude of price escalation.