.gallup New gTLD Application
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New gTLD Application Submitted to ICANN by: Gallup, Inc.
String: gallup
Originally Posted: 13 June 2012
Application ID: 1-1124-66954
Applicant Information
- Full legal name
Gallup, Inc.
- Address of the principal place of business
1001 Gallup Drive
Omaha NE 68102
US
- Phone number
01402 951 2003
- Fax number
01402 938 5927
- If applicable, website or URL
http:⁄⁄www.gallup.com
Primary Contact
6(a). Name
Gretchen Olive
6(b). Title
Director of Policy & Industry Affairs
6(c). Address
6(d). Phone Number
013026365401
6(e). Fax Number
013026365454
6(f). Email Address
Secondary Contact
7(a). Name
Tasha Hunt
7(b). Title
Executive Coordinator - Law
7(c). Address
7(d). Phone Number
01402 938 6515
7(e). Fax Number
01402 938 5927
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
State of Delaware
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Connie A. Rath Board Member
Cynthia Milligan Board Member
Gale D. Muller Vice Chairmen
James K. Clifton Chairman
James R. Krieger Vice Chairman
Jane E. Miller Board Member
Johnny Taylor Board Member
Steven D. O’Brien Corporation Secretary
11(b). Name(s) and position(s) of all officers and partners
Connie A. Rath Dean, Leadership University
Gale D. Muller Worldwide Research & Consulting
James K. Clifton Chief Executive Officer
James R. Krieger Chief Financial Officer
Jane E. Miller Executive Vice President and Chief Operation Officer
Steven D. O’Brien General Counsel
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Clifton Company, LLC. Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
gallup
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
18a. Describe the mission⁄purpose of your proposed gTLD
Gallup has studied human nature and behavior for more than 75 years. Gallupʹs reputation for delivering relevant, timely, and visionary research on what people around the world think and feel is the cornerstone of the organization. Gallup employs many of the worldʹs leading scientists in management, economics, psychology, and sociology, and our consultants assist leaders in identifying and monitoring behavioral economic indicators worldwide. Gallup consultants help organizations boost organic growth by increasing customer engagement and maximizing employee productivity through measurement tools, coursework, and strategic advisory services. Gallupʹs 2,000 professionals deliver services at client organizations, through the Web, at Gallup Universityʹs campuses, and in more than 40 offices around the world.
The proposed .gallup gTLD is a restricted, exclusively controlled TLD that would serve the purpose of enhancing and expanding Gallup’s ability to:
- deliver product and service marketing⁄advertising;
- enable marketing campaign activation;
- facilitate interaction and communication with individuals and entities with whom Gallup has a business relationship;
- improve business operations;
- simplify Internet user navigation to information about Gallup products and services; and
- provide an online environment which instills trust and engenders confidence in Gallup and its affiliates.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
18b. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Answers should address the following points:
- What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
- The goal of the proposed .gallup gTLD is to enhance and expand Gallup’s ability to provide a superior online experience relative to its industry peers in a manner which instills trust and engenders confidence in Gallup and its affiliates.
- What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
- Gallup plans to operate the proposed .gallup gTLD as a restricted, exclusively controlled TLD and as such will not be commercially offered for registration⁄use by the general public. Thus, Gallup will have exclusive ownership and control over all second-level registrations within the TLD and their use. As a result, we believe the .gallup gTLD will be both different and innovative because never before has a public, commercial entity utilized a TLD to convey to Internet users the origin of distribution and an affirmation of authenticity of the content therein.
- What goals does your proposed gTLD have in terms of user experience?
- The internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams due to the personal and confidential data that is utilized in customer accounts and services to consumers. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed .gallup gTLD has the following user experience goals:
- Foster trust and engender confidence in online interactions in Gallup and its affiliates;
- Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Gallup, its affiliates and⁄or its products and services presented online by unauthorized 3rd parties; and
- Simplify online navigation to Gallup products, services and affiliate information.
- Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.
To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.
- Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
- The proposed .gallup gTLD will be a restricted, exclusively controlled TLD where Gallup corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD
Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
Prior to using the proposed .gallup gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Gallup has a business relationship, and⁄or implementing new online navigation strategies, Gallup anticipates conducting a multi-faceted outreach and communications campaign that will likely involve distribution of online advertising and marketing via our active, as well as client and affiliate-facing websites and other public relations activities to:
- Inform the market of Gallup’s ownership and planned use of the proposed .gallup gTLD;
- Clearly define the expected benefits to clients, prospective clients, affiliates and Internet users at large.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above. Gallup’s believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
18c. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
o All domain applications will come from Gallup’s domain administration team. All conflicts will be resolved internally at Gallup.
- Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
o All costs from domain registrations will be considered cash outflows. As a exclusively controlled TLD, Gallup does not plan any cost benefits to encourage registrations and offset costs.
- Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
o As an exclusively controlled TLD, Gallup will not charge for domain name registrations. Registrations will be administered by the domain administration team at Gallup. Therefore no considerations or contractual commitments will be made to registrants regarding the magnitude of price escalation. That will be handled internally.