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.fedex New gTLD Application

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New gTLD Application Submitted to ICANN by: Federal Express Corporation

String: fedex

Originally Posted: 13 June 2012

Application ID: 1-1896-90293

 

Applicant Information

 

  1. Full legal name

Federal Express Corporation

 

  1. Address of the principal place of business

3610 Hacks Cross Road

Memphis TN 38125

US

 

  1. Phone number

01 901 369 3600

 

  1. Fax number

01 800 548 3020

 

  1. If applicable, website or URL

http:⁄⁄www.fedex.com⁄

 

Primary Contact

 

6(a). Name

Gretchen Olive

 

6(b). Title

Director of Policy & Industry Affairs

 

6(c). Address

 

6(d). Phone Number

013026365401

 

6(e). Fax Number

013026365454

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Jason Hayden

 

7(b). Title

Business Development Manager

 

7(c). Address

 

7(d). Phone Number

013026365400

 

7(e). Fax Number

01 302 636 5454

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Corporation

 

8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).

Delaware, USA

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

 

9(b). If the applying entity is a subsidiary, provide the parent company.

FedEx  Corporation (FDX)

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Alan Bernard Graf, Jr. Chief Financial Officer

Cathy Denise Ross Executive Vice President

Christine Peterjohn Richards Executive Vice President, General Counsel

David Joseph Bronczek President and Chief Executive Officer - Federal Express Corporation

Frederick Wallace Smith Chariman, President and Chief Executive Officer - FedEx Corporation

James Reynolds Parker Executive Vice President - Air Operations

Michael Lebron Ducker Executive Vice President and President -International

Robert Barber Carter Chief Information Officer

Thomas Michael Glenn Executive Vice President

 

11(b). Name(s) and position(s) of all officers and partners

Alan Bernard Graf, Jr. Chief Financial Officer

Cathy Denise Ross Executive Vice President

Christine Peterjohn Richards Executive Vice President, General Counsel

David Joseph Bronczek President and Chief Executive Officer - Federal Express Corporation

Frederick Wallace Smith Chariman, President and Chief Executive Officer - FedEx Corporation

James Reynolds Parker Executive Vice President - Air Operations

Michael Lebron Ducker Executive Vice President and President -International

Robert Barber Carter Chief Information Officer

Thomas Michael Glenn Executive Vice President

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

FedEx  Corporation Not Applicable

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

fedex

 

14(a). If an IDN, provide the A-label (beginning with "xn--").

 

14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

14(c). If an IDN, provide the language of the label (in English).

 

14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

14(d). If an IDN, provide the script of the label (in English).

 

14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).

 

14(e). If an IDN, list all code points contained in the U-label according to Unicode form.

 

15(a). If an IDN, Attach IDN Tables for the proposed registry.

Attachments are not displayed on this form.

 

15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:

- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;

 - The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;

 - There are no new standards required for the introduction of this TLD;

 - No onerous requirements are being made on registrars, registrants or Internet users, and;

 - The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD

 

  1. (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

Mission/Purpose

 

18(a). Describe the mission/purpose of your proposed gTLD.

18a

Describe the mission⁄purpose of your proposed gTLD

 

Federal Express Corporation provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. As a wholly owned subsidiary of FedEx Corporation, with annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.

Federal Express Corporation is a wholly owned subsidiary of FedEx Corporation, which through its family of independent operating companies, FedEx Express, FedEx Ground, FedEx Freight and FedEx Services, processes more than 8.5 million shipments for express, ground, freight and expedited delivery services on a daily basis throughout 220+ countries and territories. Through its flagship website, fedex.com, Federal Express Corporation, interacts with approximately 32 million unique visitors monthly to enable more than 6.5 million package tracking requests daily and 20 million packages shipped via FedEx Ship Manager monthly.

Consistently ranked among the worldʹs most admired and trusted employers, Federal Express Corporation and its affiliated operating companies, all wholly owned subsidiaries of FedEx Corporation, inspire its more than 290,000 team members around the world to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. The proposed .fedex gTLD will enable Federal Express Corporation and the other operating companies under the FedEx Corporation umbrella, collectively conducting business under the FedEx brand, to further this strategic vision by enhancing and expanding its ability to:

  • create a connected and integrated digital presence among its operating companies for both internal and external customers;
  • offer a more personalized brand experience for customers, prospects, employees, business partners and communities with which Federal Express Corporations does business;
  • deliver product and service marketing and advertising;
  • enable marketing campaign activation;
  • facilitate secure interaction and communication with individuals and entities with whom Federal Express Corporation has a business relationship;
  • improve business operations;
  • simplify Internet user navigation to information about Federal Express Corporation products and services;
  • demonstrate market leadership in protecting customer privacy and managing confidential information online; and
  • meet future customer expectations and competitive market demands by continuing to develop and  deploy leading-edge online services.

 

 

18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

18b

How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

Answers should address the following points:

  1. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
  • The goal of the proposed .fedex gTLD in terms of specialty, service levels and reputation are:

o Specialty – Federal Express Corporation provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. Federal Express Corporation is a wholly owned subsidiary of FedEx Corporation, which offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. The online channel is a key customer touch point for Federal Express Corporation and the proposed .fedex gTLD will position the FedEx brand as a leader in the internet community, provide new opportunities to conduct FedEx business, and enhanced security for FedEx customers and business partners by virtue of being an exclusively controlled TLD only available to Federal Express Corporation and its affiliated entities.  

o Service levels –One of the key goals of the proposed .fedex gTLD is to create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online.  Through greater use of online tools by customer⁄members, Federal Express Corporation expects to further streamline business processes, reduce turn-around times, improve speed to market, provide more personalized service and improve overall customer service delivery and satisfaction.

o Reputation – Federal Express Corporation has a reputation of stellar customer service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed .fedex gTLD is to position Federal Express Corporation to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation in the transportation, e-commerce, and business service industries and in the global marketplace.

 

 

  1. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
  • Federal Express Corporation plans to operate the proposed .fedex gTLD as a restricted, self-funded TLD and as such will not be commercially offered for registration by the general public.  Thus, Federal Express Corporation will have exclusive control over all second-level registrations within the TLD and their use.   As a result, we believe the proposed .fedex gTLD will add to the current names space in three (3) areas:

o Competition – As technology advances, so too do customer expectations of companies online.  They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience protect their information and deliver quality service.  Federal Express Corporation anticipates that the proposed .fedex gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Federal Express Corporation to meet future customer expectations and competitive market demands.

o Differentiation – While today companies like Federal Express Corporation can register brand strings at the second-level (eg., fedex.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner.  The proposed .fedex gTLD will enable customers and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.

Innovation - The modern express transportation industry was pioneered with the founding of Federal Express 1971. Since that date, Federal Express Corporation, with its affiliated operating companies, has been a driving force behind the innovation of package delivery and business services globally. The proposed .fedex gTLD will provide Federal Express Corporation with a more robust brand platform and environment to further innovate global service delivery, business operations and customer engagement across its operating companies.  

 

  1. What goals does your proposed gTLD have in terms of user experience?

 

  • The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams.  This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online.  Thus, the proposed .fedex gTLD has the following user experience goals:

 

o Simplify purchase and unify the full breadth of products and services offered by Federal Express Corporation and its affiliated operating companies;

o Improve and streamline the manner in which customers and other business partners can interact with Federal Express Corporation in the online digital space;

o Foster trust and confidence in online interactions by customers and other business partners with Federal Express Corporation;

o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Federal Express Corporation, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and

o Simplify online navigation to Federal Express Corporation products, services and online tools.

 

  1. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

 

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years.   Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties.  Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

 

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement.  Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity.  Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice.  Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests.  Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.  

 

  1. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

 

The proposed .fedex gTLD will be a restricted, exclusively-controlled TLD.  Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD.  Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD.  However, Federal Express Corporation is investing in the proposed .fedex gTLD to further demonstrate its commitment and market leadership with regard to privacy of consumer data (as evidenced by its current data privacy policy located at http:⁄⁄www.fedex.com⁄us⁄security⁄privacy-policy.html), as Federal Express Corporation believes the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of customer⁄member data in the future.  

 

Privacy Policy for ʺfedex.comʺ

 

FedEx Corporation understands the importance of protecting the privacy of fedex.com and senseaware.com (collectively, the ʺWebsitesʺ) users. The information collected is used to market and improve the services we and our subsidiaries offer, to improve the fedex.com Web-site content, and to contact you with updates to the Web site or for other marketing purposes.

 

Certain areas of fedex.com, including but not limited to FedEx Ship Manager® at fedex.com, FedEx InSight®, FedEx Return Manager®, FedEx® Billing Online, FedEx® Global Trade Manager and My FedEx®, require registration or a password for access. Information obtained from registered users of these areas may also be used for FedEx marketing purposes, and cookies may be used in those and other areas, as is described in this Policy. Information obtained in these areas may also be used in accordance with agreements governing access to and use of the specific areas, including, but not necessarily limited to FedEx Ship Manager at fedex.com, FedEx Return Manager, etc. In addition, visitors to fedex.com may choose to register for a fedex.com Login user ID and password to simplify access to some interactive features on fedex.com. Log file data and other information gathered from registered users of fedex.com are used to improve the fedex.com customer experience.

 

fedex.com Login currently provides users with access to FedEx Ship Manager at fedex.com, FedEx® Global Trade Manager, My FedEx, and Simplify My Shipping. Currently, other applications require separate registrations. In the future, FedEx may add other features to those accessed through fedex.com Login. (In such event, previously registered users will not be required to re-register.)

 

If you are the recipient of a package, we have obtained your name and shipping information from a customer. When you visit fedex.com to track your package in transit, we collect your IP address and other non-identifying information about you, as we do with other visitors to the website. You do not need to register with fedex.com to obtain this information. We use, disclose, and otherwise handle information that we obtain about you to support the operation of fedex.com, to provide our services, and to perform other activities in accordance with this Privacy Policy.

 

Please also see the FedEx Service Guide for terms of carriage, limitations of liability, and disclaimers of warranty and general terms applicable to all delivery services and various information used and provided with FedEx services.

 

FedEx reserves the right to amend the Privacy Policy at any time with or without notice. Please check back frequently in the event of changes.

 

Your use of fedex.com constitutes your agreement to this Privacy Policy.

 

What information does FedEx capture about visitors to its Web site?

 

The fedex.com Web server uses an extended log file format which captures: date and time of visit, referring address (location from which a visitor comes to fedex.com), type of Internet browser, and visitorʹs IP address. (Each computer that connects to the Internet is assigned a unique number, an IP address, for identification purposes). The log file does not capture a visitorʹs email address.

 

Does FedEx ask for personal information?

 

Several areas of fedex.com ask for personal information. They include: Online Account Registration, features of Manage My Account, and registration pages for FedEx Ship Manager at fedex.com, FedEx Global Trade Manager, FedEx Return Manager, FedEx InSight and My FedEx. This list may be expanded without notice. In the event that it is expanded, additional information may be required. In these areas, your name, address, email address, billing information, and business profile are requested. This information is collected to help us further develop our services, to provide you access to valuable FedEx Internet-based information and services, and to bill you for those services if you elect to use them.

 

How does FedEx use the information?

 

The information collected through this site helps us identify the type of Web-site content our customers value most. We use this information to market and improve the Web site and our services. We also use this information to send you e-mail notifications about updates to the Web site, and to contact you by other means for marketing and other purposes. Our policy is to not give, sell or otherwise distribute the information collected through this site to third parties outside of FedEx Corporation and its subsidiaries (unless required by law); provided, however, in some cases we may use suppliers to assist us in collecting, using or otherwise processing for our benefit the information obtained through this site. Our practice is to require our suppliers to conduct such activities consistent with this policy and our requirements.

 

What happens when I leave fedex.com to visit a FedEx linked Web site?

 

Parts of fedex.com, such as FedEx Global Trade Manager, consist of products and services hosted by third-party businesses. When you leave fedex.com to visit one of these sites, the only information transferred to the third-party is the fact that you came from fedex.com (the referring address). This practice allows the third-party to monitor its own Web-site traffic, but does not provide them with any information about you. FedEx is not responsible or liable for the independent privacy policies of our third-party sites. You should consult the privacy policies at those sites to determine how your information may be used.

 

Does FedEx use cookies?

 

Cookies are used to achieve two goals. The first is to provide FedEx with the capability to personalize information for certain segments of its customer base. Secondly, in some instances, cookies are used to allow FedEx the opportunity to associate individual customers with their information profiles. For example, through the use of cookies, fedex.com Login can ʺrememberʺ your user ID when you login to FedEx Ship Manager at fedex.com on your computer.

 

How do I contact FedEx?

 

    Our postal address is:

    FedEx Corporation

    P.O. Box 727

    Memphis, TN 38194-1062

 

We can be reached via email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone at 1.800.GoFedEx 1.800.463.3339.

 

Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

 

Prior to using the proposed .fedex gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Federal Express Corporation has a business relationship, and⁄or implementing new online navigation strategies, Federal Express Corporation will take appropriate steps to communicate the new TLD to the market including but not limited to:

  • Further communicate Federal Express Corporation’s commitment to online consumer safety and data privacy;
  • Inform the market of Federal Express Corporation’s ownership and planned use of the proposed .fedex gTLD;
  • Clearly define the expected benefits to customers, prospective customer⁄members, contractors, other business partners and Internet users at large.  

Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above.  Federal Express Corporation believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.

 

18(c). What operating rules will you adopt to eliminate or minimize social costs?

18c

What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

 

Answers should address the following points:

 

  1. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
  • There will not be multiple applications for a particular domain in the proposed .fedex TLD because this will be an exclusively-controlled TLD where only Federal Express Corporation and its affiliated entities will be able to seek registrations.

 

  1. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
  • This question is not applicable to an exclusively-controlled TLD, like the proposed .fedex TLD.

 

  1. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years.  Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
  • The proposed .fedex TLD will be a self-funded, exclusively-controlled TLD available only to Federal Express Corporation and its affiliated entities.  Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.