.ups New gTLD Application
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New gTLD Application Submitted to ICANN by: UPS Market Driver, Inc.
String: ups
Originally Posted: 13 June 2012
Application ID: 1-1874-94992
Applicant Information
- Full legal name
UPS Market Driver, Inc.
- Address of the principal place of business
55 Glenlake Parkway
Atlanta Georgia 30328
US
- Phone number
+14048287121
- Fax number
+14048283116
- If applicable, website or URL
Primary Contact
6(a). Name
Gretchen Olive
6(b). Title
Director of Policy & Industry Affairs
6(c). Address
6(d). Phone Number
01 3026365401
6(e). Fax Number
01 3026365454
6(f). Email Address
Secondary Contact
7(a). Name
James Harris
7(b). Title
Attorney: UPS Corporate Legal Dept.
7(c). Address
7(d). Phone Number
+14048286575
7(e). Fax Number
+14048286912
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Delaware, USA
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
UPS Global Innovations, Inc.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
- Scott Davis Director (Chairman)
Kurt P. Kuehn Director
Teri P. McClure Director
11(b). Name(s) and position(s) of all officers and partners
Christopher T. Schenken Vice President
- Scott Davis President
Donald P. Lancaster Assistant Treasurer
Gary T. Barth Assistant Treasurer
Joseph B. Amsbary, Jr. Assistant Secretary
Kurt P. Kuehn Assistant Secretary⁄Treasurer
Norman M. Brothers, Jr. Assistant Secretary
Richard D. Bishop Assistant Secretary⁄Assistant Treasurer
Ryan C. Swift Assistant Secretary
Teri P. McClure Assistant Treasurer⁄Secretary
Winifer P. Tong Assistant Secretary
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
UPS Global Innovations, Inc. Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
ups
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
UPS Market Driver is a wholly-owned subsidiary and affiliated company of United Parcel Service, Inc. (“UPS”), which is the worldʹs largest package delivery company, in terms of revenue and volume, and a global leader in specialized transportation and logistics services. Across UPS’ affiliated companies, UPS delivers 15.8 packages and documents annually to addresses in more than 220 countries worldwide. In addition, it has extended its capabilities in recent years to supply chain solutions, such as logistics and distribution; transportation and freight (air, sea, ground, rail); freight forwarding to 195 countries; international trade management, and customs brokerage, as well as less-than-truckload transportation services.
A significant driver behind Applicant and its affiliated entities’ business expansion in size, scope and scale over the years has been the Internet. It has been a key platform for innovation, streamlining business operations and excellence in service delivery. While today, Applicant and its affiliated entities averages 21.8 million daily page views and processes 32.1 million daily online tracking requests through its flagship website, ups.com, UPS believes that new gTLDs offer it further opportunity to develop technology that improves customer business processes, enhances security and builds its reputation as a brand that stands for quality service, reliability and product innovation.
Thus, Applicant is seeking the proposed .ups gTLD to operate as a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding UPS and its affiliated companies’ ability to:
- create a robust online brand experience for clients and business partners;
- deliver product and service marketing⁄advertising in support of UPS’ go-to market strategy;
- enable marketing campaign activation;
- facilitate secure interaction and communication with individuals and entities with whom UPS and its affiliated companies have a business relationship;
- further streamline and improve business operations;
- simplify Internet user navigation to information about UPS products and services;
- enable UPS technology and security standards to further protect the confidentiality, integrity and availability of customer and business partner information during UPS business-related online interactions; and
- meet future client expectations and competitive market demands.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
- What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
- The goal of the proposed .ups gTLD in terms of specialty, service levels and reputation are:
o Specialty – Applicant and its affiliated companies is a global provider of package delivery, and specialized transportation and logistics services. In the course of its business with customers, sensitive, personal and confidential information is collected and shared between authorized parties. To further demonstrate Applicant and its affiliated entities’ commitment to data security and privacy within the package delivery and supply chain solutions industries, UPS intends to utilize the .ups gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal, sensitive and other confidential data required for contracted services and other service delivery related activities.
o Service levels – One of the key goals of the proposed .ups gTLD is to create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer and business partner confidence and trust in conducting business online. Through greater use of online tools by customers and business partners, UPS expects to further streamline business processes and improve overall client service and satisfaction.
o Reputation – Applicant and its affiliated entities have a reputation of exceptional client service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed .ups gTLD is to position UPS to meet future client expectations and competitive market demands to ensure it can continue to grow its reputation and business in the package delivery and supply chain solutions industries and in the global marketplace.
- What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
- Applicant plans to operate the proposed .ups gTLD as a restricted, exclusively-controlled TLD and as such will not be commercially offered for registration⁄use by the general public. Thus, Applicant and its affiliated entities will have exclusive ownership and control over all second-level registrations within the TLD and their use. As a result, we believe the proposed .ups gTLD will add to the current names space in three (3) areas:
o Competition – As technology advances, so too do client expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect information and deliver quality service. Applicant and its affiliated entities anticipate that the proposed .ups gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Applicant and its affiliated entities to meet future client expectations and competitive market demands.
o Differentiation – While today companies like Applicant can register brand strings at the second-level (e.g., ups.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .ups gTLD will enable customers, business partners and Internet users to distinguish, on the face of the domain name alone, whether the site is an authorized company site because the gTLD will be a restricted, exclusively-controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed .ups gTLD as a restricted, exclusively-controlled TLD will provide UPS with a new platform on which to build future innovation of its online brand presence.
- What goals does your proposed gTLD have in terms of user experience?
- The Internet as a whole has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct undermines the confidence of consumers to share information and transact business online. Thus, the proposed .ups gTLD has the following user experience goals:
o Further enhance Applicant and its affiliated entities ability to communicate a consistent brand experience across all Applicant affiliated companies;
o Improve and streamline the manner in which customers and other business partners can interact with Applicant and its affiliated entities in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Applicant and its affiliated entities ;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Applicant and its affiliated entities , its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Applicant and its affiliated entities’ products, services and information.
- Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.
To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.
- Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
The proposed .ups gTLD will be a restricted, exclusively-controlled TLD where Applicant and its affiliated entities will have exclusive control. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD. However, Applicant is investing in the proposed .ups gTLD to avail itself of future methods or opportunities that a restricted, exclusively–controlled TLD may enable Applicant to provide customers and business partners beyond the protections currently detailed in its current data privacy policy, http:⁄⁄www.ups.com⁄content⁄us⁄en⁄resources⁄ship⁄terms⁄privacy.html?WT.svl=Footer ).
Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
Once applicant is ready to use .ups in the marketplace, Applicant and its affiliated entities will incorporate messaging introducing the new gTLD and its benefits as part of product and service marketing⁄advertising. Campaigns may include mention of the new gTLD in various media outlets currently utilized by Applicant and its affiliated entities, such as TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:
- Further communicate UPS’ commitment to online consumer safety and data privacy;
- Inform the market of UPS’ ownership and planned use of the proposed .ups gTLD;
- Clearly define the expected benefits to clients, prospective clients, contractors, consignees, other business partners and Internet users at large.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
- How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
- There will not be multiple applications for a particular domain in the proposed .ups gTLD because this will be a restricted, exclusively-controlled TLD where only one (1) party, UPS, .will be able to seek registrations.
- Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
- This question is not applicable to an exclusively-controlled TLD, like the proposed .ups gTLD.
- Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
- The proposed .ups gTLD will be a self-funded, exclusively-controlled TLD available only to Applicant and its affiliated entities. Thus, there will be no per domain name registration costs incurred by any 3rd party for registrations within this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.