.rexroth New gTLD Application
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New gTLD Application Submitted to ICANN by: Robert Bosch GMBH
Application Downloaded On: 10 Feb 2015
String: rexroth
Application ID: 1-1943-50410
Applicant Information
- Full legal name
Robert Bosch GMBH
- Address of the principal place of business
Robert Bosch Platz 1 Gerlingen-Schillerhoehe - 70839 DE
- Phone number
+49 711 8110
- Fax number
+49 711 811 6630
- If applicable, website or URL
http://www.bosch.com
Primary Contact
6(a). Name
Klaus Kuester
6(b). Title
DC/PJ-E2.0
6(c). Address
6(d). Phone Number
+49 9352 18 18 62
6(e). Fax Number
+49 935 218 13 85
6(f). Email Address
Secondary Contact
7(a). Name
Ulrich Spieth
7(b). Title
Senior Expert Digital Communications
7(c). Address
7(d). Phone Number
+49 711 811 6962
7(e). Fax Number
+49 711 811 516 2766
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Gesellschaft mit beschränkter Haftung (GmbH)
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
Germany
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
Christoph Kübel Board Member
Dr. -Ing. Dirk Hoheisel Board Member
Dr. -Ing. Stefan Hartung Board Member
Dr. -Ing. Werner Struth Board Member
Dr. rer. nat. Volkmar Denner Chairman
Dr. rer. pol. Stefan Asenkerschbaumer Deputy Chairman
Dr. Rolf Bulander Board Member
Peter Tyroller Board Member
Uwe Raschke Board Member
Wolf-Henning Scheider Board Member
11(b). Name(s) and position(s) of all officers and partners
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
rexroth
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
The .rexroth string and A-Label were developed in line with and checked against the eligibility, stability and policy criteria as stated in the ICANN Applicant Guidebook - version 2012-01-11. The results of those checks are as follows:
- The string has less than 63 characters;
- The string in ASCII is composed of three or more visually distinct characters;
- The ASCII label consists entirely of letters;
- The string is not a reserved name as shown in section 2.2.1.2.1 - Reserved Names of the ICANN Applicant Guidebook - version 2012-01-11; and
- .rexroth is not identical or similar to any of the top 10 invalid TLD’s responsible for the majority of DNS pollution, as referenced in the Security and Stability Advisory Committee (SSAC)’s report on this topic at http://www.icann.org/en/committees/security/sac045.pdf. It is likely that the .rexroth has not already been queried with meaningful frequency at the root. Therefore, it is unlikely that .rexroth will inherit significant invalid query traffic.
Due to the positive results of these checks, the applicant, Robert Bosch GmbH does not believe that the .rexroth gTLD will be subject to any operational or rendering problems.
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .REXROTH gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ASSURANCE OF BRAND AUTHENTICITY.
The new .rexroth gTLD will operate as a restricted registry, in which Robert Bosch GmbH can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .rexroth gTLD will provide an authoritative internet space to provide information, services and resources relevant to its specialist driving and control technology services to consumers in a way that promotes trust, convenience and utility. Second and third level domains can then be utilised for sales and marketing purposes, with internet users assured of brand authenticity.
Established in 1977, Rexroth (Bosch Rexroth AG, a fully owned subsidiary of the applicant Robert Bosch GmbH) is one of the world’s leading specialists for drive and control technologies. Rexroth supplies over 150,000 customers with tailored solutions for driving, controlling and moving under the Rexroth brand. As the Drive & Control company, Rexroth develops, produces and sells its components and systems in over 80 countries spanning across US, Japan and Great Britain in technology fields such as Electric Drives & Controls, Industrial Hydraulics and Assembly Technology. Rexroth meets each specific market’s needs and unique characteristics by relying on its leading-edge technology, global partnership and strong responsibility. As a system partner, service provider and supplier to over 30 industries such as Construction Machinery, Automotive, Engines, Architecture in Motion, Semiconductor and Electronics, On-Highway and Commercial Vehicles, Assembly and Handling, Dredging, Oil and Gas Drilling (land based), Mining, Woodworking, Stage Technology, Packaging and Processing, Marine and Industrial Manufacturing Equipment, Rexroth’s comprehensive coverage of the entire drive and control spectrum means customers receive technology-neutral advice and the best, most appropriate solution for each task. As of 2010, Rexroth employs over 34,000 people and generated a revenue of over 5 billion Euros. Rexroth’s wide spectrum of capabilities and services reinforce its leading position as a partner for machine and system builders worldwide. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities.
Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. The .rexroth gTLD will facilitate greater trust and assurance from internet users connecting with Rexroth online, whilst still allowing convenient and efficient interaction.
Robert Bosch GmbH’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Robert Bosch GmbH is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
- consumer trust: the .rexroth gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Robert Bosch GmbH and its affiliate entities, at this stage, which will provide added consumer trust that .rexroth domain names are trustworthy. As .rexroth domain names are subject to registration standards, policies and procedures under Robert Bosch GmbH’s control, this eliminates the possibility of malicious conduct within the .rexroth domain space;
- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .rexroth will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Rexroth’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Rexroth. As Robert Bosch GmbH has effective control over the registration and use of domain names under the .rexroth domain space, this will also contribute towards general service innovations on the internet.
Given the restricted nature of the .rexroth gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of between 100 and 200 domain names will be registered in the first few years. However, the number of registrations is likely to increase as Rexroth develops and implements new services and marketing campaigns.
As the new .rexroth gTLD expands and evolves, Robert Bosch GmbH may consider offering the use of second level domain names to its wholesalers or dealers at a later date. In this endeavour, Robert Bosch GmbH will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Robert Bosch GmbH will keep ICANN reasonably informed of any material developments relating to .rexroth including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.
Robert Bosch GmbH will be able to create relevant domain names for use including product, services names in the second or third level domain names. At a later stage, Robert Bosch GmbH may also use geographic names and Internationalized Domain Names (IDNs) at the second level in accordance with registration policies and the proposed measures for protection of geographic names as outlined in response to Question 22.
Rexroth is a well-recognised global brand with its about 120 “Rexroth” trademark registered in about 50 countries and territories for the following classes such as Linear Motion Technology, Industrial Hydraulic Controls, Assembly Technology, Electric Drives and Controls, Industrial Hydraulics Cylinders, Transmission Units, Power Units, Manifolds and Hydraulic Accessories, Pneumatics, Mobile Controls, Compact Hydraulics, Mobile Electronics, Pumps and Motors, Large Hydraulic Drives and Wind Turbine Gearboxes.
Further, Rexroth has almost 70 existing domain names with an exact match to the applied-for .rexroth string and its “Rexroth” trademark in spaces including rexroth.com, rexroth.info, rexroth.eu and rexroth.ua. Rexroth also holds additional 46 existing domain names containing the “Rexroth” trademark in spaces such as rexroth-hydraulics.com and Rexroth-funshop.com.
Recently, Rexroth was successful in securing sunrise application for the rexroth.co and rexroth.xxx domain spaces based on existing trademark registration.
Robert Bosch GmbH believes that the .rexroth gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. Rexroth trademarks are a leading global brand for its drive and control technologies with significant reputation worldwide. Rexroth’s global presence is illustrated by its sales network in over 80 countries, its 67 manufacturing and customising locations in 25 countries and its sales and service locations in 39 countries. Further, Rexroth has created its custom solutions for driving, controlling and moving under the Rexroth brand since 1964. As such, Rexroth is a reputable brand.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .rexroth gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Robert Bosch GmbH also seeks to foster Rexroth’s online reputation and provide an authoritative internet space through which Rexroth is able to communicate with its customers directly and effectively. The .rexroth domain space will also provide an internet forum for Rexroth’s service and corporate communications. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .rexroth gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .rexroth gTLD will simplify how internet users interact with Rexroth by providing a distinctive domain space to promote Rexroth’s sales and marketing strategies to its customers. Further, internet users will be able to directly navigate to the .rexroth gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Robert Bosch GmbH can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .rexroth domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under the .rexroth domain space, which will differentiate interaction between internet users and Rexroth.
COMPETITION:
The differentiation of the .rexroth gTLD as a trusted site for Rexroth will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under the .rexroth domain space. As a result, .rexroth will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .rexroth gTLD will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
INNOVATION:
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Robert Bosch GmbH who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. With the proposed .rexroth gTLD, Robert Bosch GmbH has the ability to create second or third level domain names on demand which are relevant to its customer base, services and products. Robert Bosch GmbH anticipates such domain names will promote Rexroth’s sales and marketing strategies to its customers. Robert Bosch GmbH will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?
The proposed .rexroth gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. Robert Bosch GmbH will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Robert Bosch GmbH. Therefore, the .rexroth gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- provide a forum for Rexroth’s service and corporate communications;
- promote Rexroth’s sales and marketing strategies to its customers;
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- allow the use of IDNs at a later stage to enable customer to interact directly in their native language;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
The .rexroth gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .rexroth gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANT'S INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of Robert Bosch GmbH will be eligible to register domain names in .rexroth at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
Robert Bosch GmbH is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including but not limited to the German federal data protection law Bundesdatenschutzgesetz (BDSG) (Germany).
Privacy is of fundamental concern to Robert Bosch GmbH’s customers as such Rexroth has a strong interest in ensuring a high level of privacy protection for its customers. Robert Bosch GmbH has implemented its own privacy statement to demonstrate its commitment to the protection of user privacy and confidential information. Robert Bosch GmbH’s privacy statement covers areas including but not limited to the following:
- Collection and processing of personal data:
- Use and disclosure of personal data and purpose specification
- Security of personal data
As the .rexroth gTLD will only be available to affiliate entities of Robert Bosch GmbH, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Robert Bosch GmbH will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Robert Bosch GmbH will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.
Robert Bosch GmbH will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Robert Bosch GmbH and its users interacting with Rexroth online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .rexroth gTLD. Robert Bosch GmbH already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access.
Robert Bosch GmbH will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .rexroth domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new gTLD will be publicised in Rexroth’s communication activities in order to promote recognition of the new .rexroth gTLD within the internet community to be a trusted site and as a sign of authenticity.
Over time, it is foreseen that communication to the internet community of the existence of the proposed .rexroth gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
As a restricted gTLD, registration will only be open to internal users (affiliate entities) at this stage and no third parties will be able to register domain names under the .rexroth domain space. Therefore, it is not anticipated that third party trademark owners will incur costs in relation to the .rexroth gTLD. The affiliate entities wishing to register domain names must ensure that all the policy requirements for registration are satisfied. Robert Bosch GmbH Robert Bosch Gmbh will utilise the services of the proposed Trademark Clearinghouse to ensure that domain names registered and the use of those domain names, do not infringe any registered third party intellectual property rights.
No unaffiliated third party will be permitted to register domain names at this stage. It is estimated that time and money spent by consumers who have been targeted by malicious abuse in utilising services on the internet will reduce over time as a result of the new, trusted .rexroth gTLD.
18(C)I. HOW WILL MULTIPLE APPLICATIONS FOR A PARTICULAR DOMAIN NAME BE RESOLVED, FOR EXAMPLE, BY AUCTION OR ON A FIRST-COME⁄FIRST-SERVE BASIS?
The initial use of the proposed new gTLD will be restricted to internal business use and Robert Bosch GmbH and affiliate entities are intended to be the registrants under the .rexroth gTLD. Therefore conflicts between multiple applications are not anticipated to occur.
18(C)II. EXPLAIN ANY COST BENEFITS FOR REGISTRANTS YOU INTEND TO IMPLEMENT (E.G., ADVANTAGEOUS PRICING, INTRODUCTORY DISCOUNTS, BULK REGISTRATION DISCOUNTS).
This gTLD will be used for internal purposes only, at this stage, so pricing incentives are not applicable or relevant.
18(C)III. NOTE THAT THE REGISTRY AGREEMENT REQUIRES THAT REGISTRARS BE OFFERED THE OPTION TO OBTAIN INITIAL DOMAIN NAME REGISTRATIONS FOR PERIODS OF ONE TO TEN YEARS AT THE DISCRETION OF THE REGISTRAR, BUT NO GREATER THAN TEN YEARS. ADDITIONALLY, THE REGISTRY AGREEMENT REQUIRES ADVANCE WRITTEN NOTICE OF PRICE INCREASES. DO YOU INTEND TO MAKE CONTRACTUAL COMMITMENTS TO REGISTRANTS REGARDING THE MAGNITUDE OF PRICE ESCALATION? IF SO, PLEASE DESCRIBE YOUR PLAN.
This gTLD will be used for internal purposes only, at this stage, so pricing incentives or pricing increases are not applicable or relevant as no additional fees are to be charged.