.sener New gTLD Application
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New gTLD Application Submitted to ICANN by: Sener Ingeniería y Sistemas, S.A.
String: sener
Originally Posted: 13 June 2012
Application ID: 1-1044-53079
Applicant Information
- Full legal name
Sener Ingeniería y Sistemas, S.A.
- Address of the principal place of business
Avda. De Zugazarte, 56,
Las Arenas
Guecho 48930
ES
- Phone number
+34 94 4817500
- Fax number
+34 94 481 8110
- If applicable, website or URL
http:⁄⁄www.sener.es
Primary Contact
6(a). Name
Mr. Jorge Grases
6(b). Title
Project Manager
6(c). Address
6(d). Phone Number
+34 94 4817778
6(e). Fax Number
+34 94 4818110
6(f). Email Address
Secondary Contact
7(a). Name
Mr. Javier Robles
7(b). Title
System manager
7(c). Address
7(d). Phone Number
+34944817568
7(e). Fax Number
+34944817752
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Corporation regulated by Royal Decree 1⁄2010 of July 2, 2010
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
Sener Grupo de Ingeniería, S.A.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Álvaro Videgain Muro Member
Enrique Sendagorta Gomendio Member
Ignacio Guerra Gimeno Secretary
Ignacio Mataix Entero Member
Jorge Manuel Sendagorta Gomendio President
José Andrés Sendagorta McDonnell Member
Juan de Dios Gich Roldán Member
Pablo Sagnier Maristany Member
Pablo Sendagorta McDonnell Member
Prudencio Pedrosa Rey-Daviña Member
Rafael Quintana Aonso Member
11(b). Name(s) and position(s) of all officers and partners
Jorge Blas Unda Malcorra CEO
José Luis Anzola Fiñaga Chief financial officer
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Sener Grupo de Ingeniería, S.A. Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
sener
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
The .sener string and A-Label were developed in line with and checked against the eligibility, stability and policy criteria as stated in the ICANN Applicant Guidebook - version 2012-01-11. The results of those checks are as follows:
- The string has less than 63 characters
- The string in ASCII is composed of three or more visually distinct characters
- The ASCII label consists entirely of letters
- The string is not a reserved name as shown in section 2.2.1.2.1 - Reserved Names of the ICANN Applicant Guidebook - version 2012-01-11
- .sener is not identical or similar to any of the top 10 invalid TLD’s responsible for the majority of DNS pollution, as referenced in the Security and Stability Advisory Committee (SSAC)’s report on this topic at http:⁄⁄www.icann.org⁄en⁄committees⁄security⁄sac045.pdf. It is likely that the .sener has not already been queried with meaningful frequency at the root therefore It is unlikely that .sener will inherit significant invalid query traffic.
Due to the positive results of these checks, SENER Ingeneria y Sistemas S.A. does not believe that the .sener TLD will be subject to any operational or rendering problems.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
The mission and purpose of the new restricted .sener gTLD is to benefit internet users by ensuring increased trust and confidence through the elimination of user confusion and assurance of brand authenticity.
The new .sener gTLD will operate as a restricted registry, in which SENER Ingeneria y Sistemas S.A. (SENER) can create and control domain spaces that promote its brands identity and authenticity. In this regard, the .sener gTLD will be used by SENER to provide information and resources regarding SENER’s engineering projects, products and services to clients in a way that promotes trust, innovation and utility. The .sener gTLD will provide an authoritative internet space for SENER, its affiliates and partners that are associated with the SENER brand. Second and third level domains can then be utilised to provide specific domain names for engineering projects and for marketing purposes, with internet users assured of brand authenticity.
SENER is a global engineering, construction and systems integration company with over 50 years of experience. SENER, a member of SENER Grupo de Ingeneria, S.A. (SENER Group), has four business units comprising Civil & Architecture, Aerospace, Energy & Processes and Marine. Founded in Spain, SENER is an international leader in civil engineering and architecture, aerospace engineering, aeronautics and vehicles, actuator and control systems, power and processes and marine engineering. SENER employs over 2,500 professionals in 13 offices located in nine countries across the world. SENER expects to open new offices in a further six countries in the near future. SENER is committed to offering its clients quality solutions and products that are technologically efficient and innovative. In this regard, brand reputation, consumer trust and continuous innovation are paramount considerations in all its activities. The new .sener gTLD will promote SENER as a leading edge brand with a strong online presence, provide improved and trusted access to SENER’s services and facilitate easy and accurate exchange of information between SENER and its clients.
Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. The .sener gTLD will facilitate greater trust and assurance from internet users connecting with SENER online, whilst still allowing convenient and efficient interaction.
SENER’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. SENER is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
- consumer trust: the .sener gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to SENER and its affiliate entities, at this stage, which will provide added consumer trust that .sener domain names are trustworthy. As .sener domain names are subject to registration standards, policies and procedures under SENER’s control, this eliminates the possibility of malicious conduct within the .sener domain space;
- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .sener gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting SENER’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with SENER. As SENER has effective control over the registration and use of domain names under .sener domain space, this will also contribute towards general service innovations on the internet.
Given the restricted nature of the .sener gTLD, the projected number of registrations is likely to be limited. It is anticipated that around 60 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 2000 domain names as SENER expands into new jurisdictions and implements new services and marketing campaigns.
As the new .sener gTLD expands and evolves, SENER may consider offering the use of second level domain names to its affiliates, employees and partner firms associated with SENER at a later date. In this endeavour, SENER will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. SENER will keep ICANN reasonably informed of any material developments relating to .sener gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.
SENER will create relevant domain names for engineering projects, products, services and geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, SENER will use geographic names to localise its websites in countries in which it has offices and in other countries where it is working on engineering projects. It is anticipated that the number of geographic names used at the second level will increase as SENER opens new offices, offers more products and services and obtains engineering work in new countries. The use of geographic names is intended to:
- connect internet users with relevant information as applicable to the territory; and
- comply with required rules and regulations in the national territory.
SENER intends to utilise Internationalized Domain Names (IDNs) at the second level in Spanish, French, Arabic, Japanese, Chinese, Polish and Russian. The use of IDNs will allow internet users to engage with .sener in their native language, creating a more positive user experience and encouraging diversity. As the use of the .sener gTLD evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .sener domain space.
SENER is a well-recognised global brand with its trademarks registered in 40 countries and territories, including the European Community, USA and Japan, for the following categories: Lubricants and fuels (Class 4); Metal goods (Class 6); Machinery (Class 7); Electrical and scientific apparatus (Class 9); Vehicles (Class 12); Advertising and business services (Class 35); Building construction and repair services (Class 37); Telecommunications services (Class 38); Treatment of materials (Class 40); and Computer and scientific services (Class 42).
SENER has existing domain names with an exact match to the “SENER” trademark in the following spaces:
- gTLDs: .biz, .org, .mobi, .tel and .aero.
- country-code TLDs (ccTLDs): .es, .com.es, .eu, .asia, .ae, .com.mx, .pl, .pt and .sg.
Additionally, SENER has existing domain names containing the “SENER” trademark in 17 gTLDs and 10 ccTLDs. Recently, SENER was successful in securing sunrise application for the .xxx domain space based on existing trademark registration.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
18(b)i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?
The key goals of the proposed new .sener gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. SENER also seeks to foster its online reputation and provide an authoritative internet space through which SENER is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(b)ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
It is anticipated that the proposed .sener gTLD will make positive contributions to the wider internet community by providing:
Differentiation (Increased trust):
The .sener gTLD will simplify how internet users interact with SENER by providing a distinctive domain space with short and memorable domain names. Internet users will be able to directly navigate to the .sener gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. SENER can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .sener domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .sener domain space, which will differentiate interaction between internet users and SENER.
Competition:
The differentiation of .sener gTLD as a trusted site for SENER will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .sener domain space. As a result, .sener will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .sener will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
Innovation:
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as SENER who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. SENER has the ability to create second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, engineering projects, products and services, such as project.sener and aerospace.sener. SENER will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
18(b)iii. What goals does your proposed gTLD have in terms of user experience?
The proposed .sener will provide a positive user experience, which meets the changing and growing needs of the global internet community. SENER will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by SENER. Therefore, .sener gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- facilitate easy and accurate exchange of information between SENER and customers;
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- use IDNs to enable customer to interact directly in their native language;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
.sener should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .sener gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(b)iv. Provide a complete description of the applicantʹs intended registration policies in support of the goals listed above
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of SENER will be eligible to register domain names in .sener at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(b)v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
SENER is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information, including the Data Protection Law no. 995⁄15 (Spain).SENER also has implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. Privacy is of fundamental concern to SENER’s customers as the interaction between SENER and its customers involves the exchange of sensitive commercial information. As such, SENER has a strong interest in ensuring a high level of privacy protection for its customers.
SENER’s Privacy Policy provides that personal information will only be shared internally within the SENER Group of companies and only for the following purposes:
- to provide the services, consultancy and products requested by the customer; and
- to provide bulletins, press releases and other news communications requested by the customer.
As the .sener gTLD will only be available to affiliate entities of SENER, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. SENER will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including
administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, SENER will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.
SENER will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both SENER and its users interacting with SENER online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .sener gTLD. SENER already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include: data encryption, network access control with user password and Secure Sockets Layer (SSL) data transmission.
SENER will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .sener domain space.
18(b)vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
The proposed new .sener gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.
SENER plan to advertise the new .sener gTLD in industry magazines to promote public recognition of the new gTLD, as well as using internal communications and the company’s intranet to inform its 2,500 employees across the world.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that SENER will re-direct internet users to its current websites as well as developing content for the .sener gTLD.
However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
As a restricted gTLD, registration will only be open to internal users (affiliate entities) at this stage and no third parties will be able to register domain names under .sener domain space. Therefore, it is not anticipated that third party trademark owners will incur costs in relation to the .sener gTLD. The affiliate entities wishing to register domain names must ensure that all the policy requirements for registration are satisfied. SENER will utilise the services of the proposed Trademark Clearinghouse to ensure that domain names registered and the use of those domain names, do not infringe any registered third party intellectual property rights.
No unaffiliated third party will be permitted to register domain names at this stage. It is estimated that time and money spent by consumers who have been targeted by malicious abuse in utilising services on the internet will reduce over time as a result of the new, trusted .sener gTLD.
18(c)i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?
The initial use of the proposed new gTLD will be restricted to internal business use and SENER and affiliate entities are intended to be the registrants under the .sener gTLD. Therefore conflicts between multiple applications are not anticipated to occur.