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.sew New gTLD Application

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New gTLD Application Submitted to ICANN by: SEW-EURODRIVE GmbH & Co KG

String: sew

Originally Posted: 13 June 2012

Application ID: 1-849-59039

 

Applicant Information

 

  1. Full legal name

SEW-EURODRIVE GmbH & Co KG

 

  1. Address of the principal place of business

Ernst-Blickle-Str. 42

Bruchsal  76646

DE

 

  1. Phone number

+49 7251 75 5228

 

  1. Fax number

+49 7251 75 505229

 

  1. If applicable, website or URL

http:⁄⁄www.sew-eurodrive.com⁄

 

Primary Contact

 

6(a). Name

Ms. Alexandra Wuest

 

6(b). Title

legal professional

 

6(c). Address

 

6(d). Phone Number

+49 7251 75 5228

 

6(e). Fax Number

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Mr. Martin Herrmann

 

7(b). Title

legal professional

 

7(c). Address

 

7(d). Phone Number

+49 7251 75 5223

 

7(e). Fax Number

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Kommanditgesellschaft (limited partnership)

 

8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).

Germany; Law of 10.08.1897, Handelsgesetzbuch (§§161-229 HGB),

http:⁄⁄www.gesetze-im-internet.de⁄hgb⁄

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

 

9(b). If the applying entity is a subsidiary, provide the parent company.

BV Beteiligung GmbH & Co KG

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Dr. Juergen Zanghellini Managing Director Finance

Hans Sondermann Managing Director Sales and Marketing

Johann Soder Managing Director Technology

Juergen Blickle President

Rainer Blickle President

 

11(b). Name(s) and position(s) of all officers and partners

Andreas Alfred Kohl Plant Manager Logistic

Bernd Kohring Managing Purchasing Department

Dr. Hilmar Döring Manager Human Resources

Dr. Markus Berthold Klaiber Plant Manager Manufacturing

Harald Sälzler Manager Operative Personnel Management

Heiko Roos Manager Financial Accounting

Patrik Menges Manager Sales Department

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

BV Beteiligung GmbH & Co KG Not Applicable

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

SEW-EURODRIVE Verwaltungs-GmbH Not Applicable

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

sew

 

14(a). If an IDN, provide the A-label (beginning with "xn--").

 

14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

14(c). If an IDN, provide the language of the label (in English).

 

14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

14(d). If an IDN, provide the script of the label (in English).

 

14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).

 

14(e). If an IDN, list all code points contained in the U-label according to Unicode form.

 

15(a). If an IDN, Attach IDN Tables for the proposed registry.

Attachments are not displayed on this form.

 

15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

To the Applicant’s knowledge, there are no operational or rendering problems concerning the applied-for gTLD string.

 

Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services the applied-for TLD, is confident the launch and operation of the applied-for TLD presents no known challenges. The rationale for this opinion includes:

- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;

- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;

- There are no new standards required for the introduction of the applied-for TLD;

- No onerous requirements are being made on registrars, registrants or Internet users, and;

- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of the applied-for TLD.

 

  1. (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

Mission/Purpose

 

18(a). Describe the mission/purpose of your proposed gTLD.

According to the Applicant, the purpose of the .SEW TLD is manifold, as will be further explained below:

  1. Reflect and operate Applicant’s key and most distinctive brand (“SEW”) at the top level of the DNS’ hierarchy;
  2. Provide stakeholders of the Applicant, including subsidiaries, and their respective suppliers, customers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;
  3. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
  4. Provide selected stakeholders of the Applicant with the opportunity to contribute to a secure and safe Internet environment that is mainly or even fully under control of the Applicant and⁄or such stakeholders.

 

18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

  1. SEW is Applicant’s most recognized brand, having worldwide exposure, and a truly international clientele. The proposed gTLD aims at consolidating the reputation of the Applicant’s brand on the Internet;

 

  1. From the Applicant’s perspective, .SEW will bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .SEW top-level domain will be unambiguous as regards the identity of the Registry Operator, the source of the content and services offered under the .SEW and⁄or the affiliation between the Registry Operator and the TLD;

 

  1. As mentioned in the vision ⁄ mission statement before, some of the key reasons why the Applicant is applying for .SEW are:
  2. Marketing and branding: reflect the Applicant’s key brand SEW at the top-level of the DNS’ hierarchy,
  3. Safety and security: given the fact that the TLD and most if not all of the domain names registered therein will be completely or at least partially under the control of the Registry Operator;
  4. Affiliation between the core SEW brand and the hundreds of product brands registered and⁄or used by SEW-EURODRIVE GmbH & Co KG and⁄or its subsidiaries in their day-to-day business;

 

  1. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .SEW top-level domain. These include but are not limited to:
  2. Reservation of domain names in the name of the Applicant. These names include:
  3. a) descriptive names, referring to the actual day-to-day business activities of the Applicant and⁄or its subsidiaries;
  4. b) descriptive names, referring to the internal departments of the Applicant;
  5. c) descriptive names, referring to the subsidiaries of the Applicant;
  6. d) product and service brands promoted by the Applicant and⁄or its subsidiaries now and in the future;
  7. e)
  8. Launch of the TLD:
  9. a) Sunrise: allow physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names that are identical to their trademarks;
  10. b) General availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions.
  11. c) Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Applicant for the TLD (SEW-EURODRIVE GmbH & Co KG). In any case, the Applicant reserves the right to impose additional and other restrictions from time to time at its sole discretion;

 

  1. Given the fact that the Applicant is a company that is established in Germany, it is subject to both national and European privacy and data protection rules and practices.

 

  1. The Applicant is a corporation that has been established in 1931 and has been trading under the SEW brand and domain name (sew-eurodrive.com) for various decades. Since, the Applicant became highly reputed worldwide and world leader in the fabrication of electrical gear motors, industry gear and solutions for e.g. assembly lines and packaging. Therefore, the Applicant has different ways in order to make existing and future clients, visitors and stakeholders aware of the (gradual) move from its sew-eurodrive.com domain name to the .SEW TLD, including but not limited to:
  2. Internet advertising campaigns;
  3. having Internet traffic to its current key domain names resolving into domain names registered in the .SEW TLD;
  4. email marketing campaigns; etc.

 

18(c). What operating rules will you adopt to eliminate or minimize social costs?

  1. The Applicant will organize the registry operation for the .SEW in such a manner that it will minimize the likelihood of having multiple applications for a particular domain name. This can be achieved in one of the following ways:
  2. At least prior to the launch of the .SEW top-level domain, the Applicant ⁄ Registry Operator will reserve, delegate and use a large number of domain names that are directly or indirectly relevant to the Applicant’s business in its own name. Since quite a number of these domain names will be of a descriptive nature, the chances for qualifying ⁄ eligible applicants ⁄ registrants to register such domain names after the launch will be limited;
  3. The Registry Operator will release available domain names post launch in a highly controlled manner, which also reduces the likelihood that two or more applicants qualify for the registration of the same domain name in the .SEW top-level domain;
  4. As a method of last resort, and subject to the actual domain name registration policy adopted by the Registry Operator and in force at the time of registration, domain names will be allocated on a first-come, first-served basis.

 

  1. The Applicant intends to make the .SEW top-level domain available to qualifying domain name registrants at no cost to them; The Applicant ⁄ Registry Operator may, at its discretion charge a fee for the registration of domain names under the .SEW TLD.

 

  1. The Applicant ⁄ Registry Operator may at its discretion make contractual commitments to increase or decrease the fees for the registration of domain names under the .SEW TLD.