.bloomberg New gTLD Application
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New gTLD Application Submitted to ICANN by: Bloomberg IP Holdings LLC
String: bloomberg
Originally Posted: 13 June 2012
Application ID: 1-1981-76785
Applicant Information
- Full legal name
Bloomberg IP Holdings LLC
- Address of the principal place of business
17 East 79th St.
New York New York 10021
US
- Phone number
+12126177816
- Fax number
+19173693801
- If applicable, website or URL
Primary Contact
6(a). Name
Mr. Paul Ramundo
6(b). Title
Legal Department
6(c). Address
6(d). Phone Number
+12126177816
6(e). Fax Number
+19173693801
6(f). Email Address
Secondary Contact
7(a). Name
Mr. William M. Ried
7(b). Title
Legal Department
7(c). Address
7(d). Phone Number
+12126170765
7(e). Fax Number
+19175222600
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Limited Liability Corporation
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Organized under the laws of Delaware
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
11(b). Name(s) and position(s) of all officers and partners
Paul Ramundo VP⁄Assistant Secretary
Richard K. DeScherer President⁄Secretary
William M. Ried VP⁄Assistant Secretary
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Paul Ramundo VP⁄Assistant Secretary
William M. Ried VP⁄Assistant Secretary
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
bloomberg
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Bloomberg IP Holdings LLC is aware that it may take some time before all software programs in use are able to process the new top level domains. There is nothing about the 〈.bloomberg〉 gTLD that leads us to believe this gTLD will generate any issues in this regard beyond what others may generally experience.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
Bloomberg IP Holdings, LLC (“BIP”) was formed by Michael R. Bloomberg for the purpose of applying to run the .bloomberg gTLD. Mr. Bloombergʹs funding of BIP assures it will have the resources to fulfill its obligations as a registry without reliance upon revenue from licensing and immune from budget shortfalls.
BIP intends to use the .bloomberg gTLD to register domain names for Bloomberg Philanthropies, a name used to describe the umbrella of Mr. Bloomberg’s charitable work, including personal giving, and his efforts in political advocacy and other areas. The gTLD may also be used to register domain names for Bloomberg L.P. for use by it and its affiliates in their lines of business, including the BLOOMBERG PROFESSIONAL service (a global financial information service) and other media and consumer businesses.
Bloomberg Philanthropies. Mr. Bloomberg believes in the power of philanthropy and political advocacy to change peopleʹs lives for the better. That is why Mr. Bloomberg has, through Bloomberg Philanthropies, committed so much of his time, energy and resources to the causes in which he believes. Mr. Bloomberg has donated more than $1.6 billion to a variety of causes and organizations. In 2011, $330 million was distributed by Bloomberg Philanthropies, placing Mr. Bloomberg in the top five of The Chronicle of Philanthropyʹs list of Americaʹs top 50 philanthropists. Bloomberg Philanthropies works to advance many areas, primarily including:
Public Health: Bloomberg Philanthropies has invested more than $375 million over the past six-years, and has committed more than $220 million to be spent over the next four years. This money has been and will be used to combat the growing number of deaths caused by non-communicable diseases worldwide. Efforts have been directed toward reducing global tobacco use, improving global road safety, and a program to improve maternal health in Tanzania;
The Environment: As chair of the C40 Cities Climate Leadership Group, Mr. Bloomberg is working with the world’s largest cities to help reduce green house gas emissions, and has made a specific investment in the Sierra Club’s Beyond Coal Campaign, to help eliminate one-third of the top polluting coal plants in the United States by 2020;
Government Innovation: Bloomberg Philanthropies has made investments to spread proven and promising ideas among cities, including the Innovation Delivery Team program to help mayors drive bold reform, and New York City’s efforts to improve outcomes for young black and Hispanic men. Alongside this, Bloomberg Philanthropies contributes to work with Cities of Service, Mayors against Illegal Guns, and the Mayor’s Fund to Advance NYC;
The Arts: Bloomberg Philanthropies invests in strengthening New York City arts and cultural organizations, which include a world-class management training program; and
Education: Bloomberg Philanthropies has targeted efforts to strengthen leadership within school communities and advance good public policy at the federal, state and local levels.
To ensure his charitable efforts are efficient and effective, Mr. Bloomberg has taken steps to protect the goodwill in his name and the marks used by his organizations. Mr. Bloomberg has thus sought trademark protection in the United States and twelve other countries for the marks BLOOMBERG PHILANTHROPIES and BLOOMBERG FAMILY FOUNDATION. Mr. Bloomberg also uses a website, found at 〈bloomberg.org〉, to promote his charitable efforts.
Bloomberg L.P. In 1981, Michael R. Bloomberg founded the company that would come to be called Bloomberg L.P. (“BLP”). BLP has since become one of the largest worldwide providers of financial news, data, analytics and information and related goods and services.
BLP’s international expansion began in 1987 with the opening of offices in London and Tokyo, and continued with establishment of offices in Sydney (1989), Singapore (1990), Frankfurt (1992) and Hong Kong (1993). BLP employs more than 15,000 people in over 135 offices, including over 2,300 professionals in more than 152 news bureaus.
In order to distinguish its products and services, BLP adopted the “Bloomberg” trade name and BLOOMBERG trademark and service mark (the “BLOOMBERG Mark”) at least as early as August 1987. In 2007, BLP reorganized and placed ownership of its BLOOMBERG Marks and the related domain names in a subsidiary, Bloomberg Finance L.P. (“BFLP”), and regional subsidiaries of BFLP (BLP, BFLP and their subsidiaries, collectively, “Bloomberg”). Bloomberg’s corporate website 〈www.bloomberg.com〉 provides details about Bloomberg and the products and services Bloomberg provides to the public worldwide.
Bloomberg has applied for or obtained registration of the BLOOMBERG Mark in the United States and numerous other jurisdictions, including the African Union (O.A.P.I.), Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Bangladesh, Barbados, Belize, Benelux, Bermuda, Bolivia, Botswana, Brazil, Brunei Darussalam, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Estonia, European Union, Fiji, Finland, France, Germany, Ghana, Gibraltar, Greece, Guernsey, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kenya, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Macao, Malaysia, Malta, Mexico, Monaco, Morocco, Namibia, Netherlands Antilles, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Poland, Portugal, Puerto Rico, Romania, Russia, Saint Kitts and Nevis, St. Vincent and the Grenadines, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tangier Zone, Thailand, Trinidad and Tobago, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, Uruguay, Venezuela and Vietnam.
Bloomberg is the registrant of over 1000 domain names incorporating “bloomberg” or a misspelling thereof, including 〈bloomberg.com〉, 〈bloomberg.net〉, 〈bloomberg.biz〉 and 〈bloomberg.info〉. Bloomberg registered 〈bloomberg.com〉 in 1993 and has used this domain name since then to build one of the most visited financial news websites in the world.
In addition to providing financial information, data and transactional services through its terminal product and over the Internet, Bloomberg collects and reports news through Bloomberg Markets and Bloomberg Businessweek magazines, over the radio through WBBR - 1130 AM in New York City and syndication throughout the US and through satellite radio providers, and over cable and satellite television provided 24-hours a day throughout the world and local television partnerships in India, Turkey, Russia, Mongolia and the Middle East.
Bloomberg has devoted substantial resources to enforcing its rights in the BLOOMBERG Mark. Bloomberg has successfully established BLOOMBERG as a preeminent brand throughout the world, representing the highest quality of news, information and financial transactional services. BIP may register domain names for Bloomberg for its business purposes. Consistent with its provision of cutting-edge online services, Bloomberg looks forward to using these domain names in innovative ways to improve communication with its customers.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Bloomberg Philanthropies is devoted to public service around the world, at times advocating positions counter to commercial interests, such as those of tobacco companies and owners of outmoded means of generating energy. We believe it is in the best interest of all people that Bloomberg Philanthropies be able to ensure that its message gets out, without confusion caused by others who might object to this message. To the extent BIP registers domain names for Bloomberg, this will benefit consumers by reducing the likelihood of confusion caused by those who seek to trade upon Bloomberg’s reputation. The Internet and its users in general may also benefit from Bloomberg’s efforts to discover innovative ways to make use of the new gTLD.
- i) Goal of gTLD? BIP will confine initial use of the gTLD to the charitable purposes of Bloomberg Philanthropies and may expand this use to the services of Bloomberg. The reputation of Bloomberg Philanthropies and Bloomberg will be paramount in any such use, consistent with the substantial efforts of these organizations since their formation. It will clearly be in BIP’s interest to ensure the highest level of service to these related entities.
- ii) What will gTLD add? The gTLD will assure that Bloomberg Philanthropies and Bloomberg can differentiate their services and invest their resources in seeking innovate ways to use the gTLD. This differentiation will promote honest competition with entities offering similar services. The gTLD should also add a layer of security to the internet, as it will be harder for malicious entities to deceive would-be customers or content users when such content and services are provided via the specific and safe .bloomberg gTLD.
iii) Goals for user experience? BIP seeks to give users greater comfort than they have at present that, when they visit a site that appears to be run by Bloomberg Philanthropies or Bloomberg, that site is genuine and reliable. This will save users time and make their internet experience more productive and enjoyable. This will also tie in to the greater protections from malicious behavior mentioned above.
- iv) Description of registration policies. BIP will initially register .bloomberg domain names for Bloomberg Philanthropies for the use of, or in connection with, charitable campaigns and advocacy on public issues. In the future, BIP may also register domain names for other Bloomberg entities for commercial use. In operating the .bloomberg gTLD, BIP will follow the policies and procedures required by the Registry Agreement. Registration of domain names in the .bloomberg gTLD will not be open to the public or non-Bloomberg affiliated companies.
- v) Measures for protecting privacy⁄ confidential information of users? BIP will adopt a privacy policy providing that it will: (A) only collect personal data from users that is directly required for the registration process; (B) notify users as to how their personal data will be collected and used; (C) give users the choice to opt out of providing personal data; (D) permit the transfer of users’ personal data to third parties only as needed; (E) mandate reasonable efforts to prevent the loss or unauthorized disclosure of personal data; and (F) allow users to review and access their personal data.
- vi) Will outreach and communications help achieve these goals? BIP will issue domains only to Bloomberg Philanthropies and Bloomberg and will have direct access to these organizations, making registrant outreach unnecessary. Bloomberg will utilize all its existing communication channels to ensure that awareness of the new .bloomberg gTLD among consumers and interested parties is spread quickly and effectively.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
- i) How will multiple applications for a domain be resolved? Because BIP will be the only permitted registrant for .bloomberg domain names, it is not anticipated that this will be an issue.
- ii) Any cost benefits for registrants? Bloomberg Philanthropies and Bloomberg companies will be the only registrants, so this is not applicable.
iii) Registration periods⁄ Notice of price increases? Bloomberg Philanthropies and Bloomberg companies will be the only registrants, so this is not applicable.