.travelchannel New gTLD Application
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New gTLD Application Submitted to ICANN by: Lifestyle Domain Holdings, Inc.
Application Downloaded On: 24 Nov 2014
String: travelchannel
Application ID: 1-1326-13526
Applicant Information
- Full legal name
Lifestyle Domain Holdings, Inc.
- Address of the principal place of business
9712 Sherrill Blvd. Knoxville, Tennessee - 37932 US
- Phone number
0018656942700
- Fax number
- If applicable, website or URL
Primary Contact
6(a). Name
Jennifer C. Wolfe
6(b). Title
Consultant
6(c). Address
6(d). Phone Number
(513) 746-2801
6(e). Fax Number
6(f). Email Address
Secondary Contact
7(a). Name
Jameson Abart
7(b). Title
Director, Workforce Service Delivery
7(c). Address
7(d). Phone Number
(865) 560-4538
7(e). Fax Number
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
Delaware
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
Anatolio B. Cruz Director
Joseph NeCastro Director
Kenneth Lowe Director
11(b). Name(s) and position(s) of all officers and partners
Name
Position
Anatolio B. Cruz Chief Legal Officer
Chad M. Boydston Senior Vice President & Controller
Cynthia L. Gibson Executive Vice President, Legal
John E. Viterisi Senior Vice President, Tax
Joseph NeCastro Chief Financial & Adminstrative Officer
Kenneth Lowe Chief Executive Officer
Lori A. Hickok Executive Vice President, Finance
Mark F. Schuermann Senior Vice President & Treasurer
Mary Ray Senior Vice President, Deputy General Counsel & Corporate Secretary
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Name
Position
Scripps Networks Interactive, Inc. Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
travelchannel
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Applicant’s gTLD application is a non-IDN application. Applicant is unaware of any known operational or rendering problems related to the applied for gTLD.
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
The mission of .travelchannel is to provide diverse internet users an enhanced online experience through high quality programming, content, information and authentic connected experiences centered on travel, holidays, vacations and other related concepts, topics and activities. .travelchannel will be a Scripps Networks Interactive, Inc., (“SNI”) branded top level domain based upon its famous brand Travel Channel brand and intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system that will seek to provide internet users with the confidence that all of the programming, information, social media, shopping and lifestyle opportunities found on the .travelchannel branded top level domain is authentic, genuine, safe and secure and affiliated with SNI’s family of lifestyle brands and Travel Channel brand.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
The goal of .travelchannel is to provide high quality, authentic programming, information and online experiences for individuals interested in travel, vacations, holidays and other related concepts, topics and activities. The reputation of SNI’s family of lifestyle brands and the Travel Channel brand is well recognized as a single source for high quality entertainment, instruction and education and tips and tools to better enjoy life, travel and enjoy new experiences in an ever increasing connected world. The level of service to its customers is highly regarded as the single most trusted source for fun and interesting edutainment for lifestyle related activities.
Internet users will benefit because .travelchannel will provide an enhanced online experience from the existing family of SNI’s lifestyle branded .coms and travelchannel.com through its ability to build more personalized experiences for internet users and provide greater control over the domain as a registry operator.
.travelchannel intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system and the Applicant will carefully monitor and safeguard the user experience to provide users confidence that they have found the well-known, famous SNI’s family of brands and Travel Channel brand, and can be certain that users will find the high quality content, information and experiences associated with the SNI’s family of brands they know and trust. For new users, they will quickly come to recognize that .travelchannel stands for authentic, high quality, trusted sources for lifestyle and travel related entertainment, experiences, products and services.
.travelchannel will provide users who navigate within .travelchannel privacy protection similar to what is currently provided on the SNI’s family of brand .coms. The Applicant will annually review and audit these policies to ensure that all best practices are being utilized to protect the safety, security and confidentiality of its users.
.travelchannel will further benefit internet users by creating additional opportunities to strengthen the consistency of the delivery of the lifestyle brand. It will enhance the lifestyle brand consistency by creating numerous subdomains under the .travelchannel TLD that have not been available under the existing top level domain namespace. Further, the .travelchannel TLD creates the possibility that these to-be-created subdomains will be more precisely targeted to internet users that will use them, more focused on content associated with the TLD under which they will reside, and more relevant to the TLD (i.e., there will be an increased nexus between the TLD utilized and the content, information and experiences associated with SNI’s family of lifestyle brands and Travel Channel brand).
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
.travelchannel intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system. All second level domains will be for the benefit of .travelchannel users and affiliates. All other subdomain names intended to be used within .travelchannel registry will be controlled and managed by Lifestyle Domain Holdings, Inc., for the benefit of itself or affiliates.
It is the intent of the Applicant to request an exemption from the new gTLD Code of Conduct per Section 6 of Specification 9 of the Registry Operator Code of Conduct. As such, Applicant intends to function in such a way that all domain name registrations in the TLD shall be registered to and maintained by Applicant and Applicant will not sell, distribute or transfer control of domain name registrations to any party that is not an Affiliate of Applicant as defined in the ICANN-Registry Operator Registry Agreement. All domain name registrations intended to be used within Applicant’s registry will be registered to and controlled and maintained by Applicant and for the benefit of Applicant and its users, parents, sisters and Affiliates.
In the event that Applicant is not granted an exemption from Specification 9, Applicant will partner with a corporate registrar with expertise in running a registry to support such efforts. Applicant intends to partner with its current corporate registrar or one of similar technical capability and expertise and allocate the appropriate funds and human resources to ensure that both itself, as the registry operator, and its selected registrar are at all times in compliance with ICANN guidelines.