.PLAY New gTLD Application
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New gTLD Application Submitted to ICANN by: Amazon EU S.à r.l.
Application Downloaded On: 14 Mar 2014
String: PLAY
Application ID: 1-1317-97559
Applicant Information
- Full legal name
Amazon EU S.à r.l.
- Address of the principal place of business
5 rue Plaetis Luxembourg - L-2338 LU
- Phone number
+352 26733 300
- Fax number
+352 26733 335
- If applicable, website or URL
http://www.amazon.com/
Primary Contact
6(a). Name
Lorna Gradden
6(b). Title
Operations Director
6(c). Address
6(d). Phone Number
+442074218250
6(e). Fax Number
+448700118187
6(f). Email Address
Secondary Contact
7(a). Name
Dana Northcott
7(b). Title
Associate General Counsel, IP
7(c). Address
7(d). Phone Number
+1 2062667260
7(e). Fax Number
+1 2062667010
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation (Société à responsabilité limitée)
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
Luxembourg
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Amazon EU S.à r.l. is not a joint venture.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
Allan Lyall Manager
Eric Laurent Broussard Manager
Eva Charlotte Gehlin Manager
Gregory William Greeley Manager
John Timothy Leslie Manager
11(b). Name(s) and position(s) of all officers and partners
Name
Position
Allan Lyall Manager
Eric Laurent Broussard Manager
Eva Charlotte Gehlin Manager
Gregory William Greeley Manager
John Timothy Leslie Manager
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Name
Position
Amazon Europe Holding Technologies S.C.S. Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
PLAY
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Amazon EU S.a.r.l. anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD.
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.
The mission of the .PLAY registry is:
To provide a unique and dedicated platform while simultaneously protecting the integrity of Amazon’s brand and reputation.
A .PLAY registry will:
- Offer a stable and secure foundation for online communication and interaction.
- Provide a platform for innovation.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
The .PLAY registry will benefit registrants and internet users by offering a stable and secure foundation for online communication and interaction.
What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?
Amazon intends for its new .PLAY gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction. The .PLAY registry will be run in line with current industry standards of good registry practice.
What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?
Amazon values the opportunity to be one of the first companies to own a gTLD. A .PLAY registry will:
- Offer a stable and secure foundation for online communication and interaction.
- Provide a platform for innovation.
What goals does your proposed gTLD have in terms of user experience?
Amazon intends for its new .PLAY gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction.
Provide a complete description of the applicant’s intended registration policies in support of the goals above
Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .PLAY domain name, and (iii) the dispute resolution policies for the .PLAY gTLD. Amazon will update the Domain Management Policy as needed to reflect the registry’s business goals and, where appropriate, ICANN consensus policies.
Registration of a domain name in the .PLAY registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration.
For example, on the rules of eligibility, each applied for character string must conform to the .PLAY rules of eligibility. Each .PLAY name must:
- be at least 1 character and no more than 63 characters long
- not contain a hyphen on the 3rd and 4th position (tagged domains)
- contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
- start and end with an alphanumeric character, not a hyphen
- not match any character strings reserved by ICANN
- not match any protected country names or geographical terms
Additionally:
- Internationalized domain names (IDN) may be supported in the .PLAY registry at the second level.
- The .PLAY registry will respect third party intellectual property rights.
- All .PLAY domains will carry accurate and up-to-date registration records.
Amazon’s Intellectual Property group reserves the right to revoke a license to use a .PLAY domain name, at any time, if any use of a .PLAY domain name violates the Domain Management Policy.
Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?
Yes. Amazon will implement appropriate privacy policies respecting requirements of local jurisdictions. For example, Amazon is a participant in the Safe Harbor program developed by the U.S. Department of Commerce and the European Union.
Describe whether and in what ways outreach and communications will help to achieve your projected benefits?
Amazon will assess the need to undertake public outreach or mass communication about its new gTLD registry in line with the goals for the TLD.
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
Amazon intends to initially provision a relatively small number of domains in the .PLAY registry to support the goals of the TLD. These initiatives should not impose social costs of any type on consumers.
How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
Applications from eligible requestors for domains in the .PLAY registry will be considered by Amazon’s Intellectual Property group on a first come first served basis and allocated in line with the goals of the TLD.
Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
Domains in the .PLAY registry will be provisioned to support the goals of the TLD. Accordingly, “cost benefits” may be explored depending on the goals of the TLD. Amazon shares the goals of enhancing customer trust and choice.
The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?
The Domain Management Policy will include the costs and benefits of a unique and dedicated platform for stable and secure online communication and interaction.