.uol New gTLD Application
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New gTLD Application Submitted to ICANN by: UBN INTERNET LTDA.
String: uol
Originally Posted: 13 June 2012
Application ID: 1-1151-36619
Applicant Information
- Full legal name
UBN INTERNET LTDA.
- Address of the principal place of business
Av. Marcos Penteado Ulhoa Rodrigues, 700 - Parte
Santana do Parnaíba São Paulo 06543-001
BR
- Phone number
+55 11 3038 8627
- Fax number
+55 11 3038 8202
- If applicable, website or URL
http:⁄⁄www.uol.com.br
Primary Contact
6(a). Name
Ms. Marlene Aparecida Pinto McDonnell
6(b). Title
Product Analyst
6(c). Address
6(d). Phone Number
+55 11 5509 3537 4038
6(e). Fax Number
+55 11 5509 3501
6(f). Email Address
Secondary Contact
7(a). Name
Mr. Anderson Nakandakare Gonçalves
7(b). Title
Analyst
7(c). Address
7(d). Phone Number
+55 11 5509 3537 4037
7(e). Fax Number
+55 11 5509 3501
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Limited Liability Company
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
New Brazilian Civil Code of 2002 ( Lei 10.406⁄2002 - articles 1052⁄1087)
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
Universo Online S.A.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
11(b). Name(s) and position(s) of all officers and partners
Eduardo Alcaro Director
Marcelo Epstejn Director
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Luiz Frias
Universo Online S.A. Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
uol
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
The applied-for gTLD string is not an IDN so rendering issues are not expected.
We have no knowledge of operational issues besides those already listed by ICANN in its Universal Acceptance reports and by the IETF in RFC 3696. Weʹll encourage the industry to adopt tools like the ICANNʹs Universal Acceptance Toolkit (https:⁄⁄github.com⁄icann) and provide support information to registrants regarding Universal Acceptance.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
Our mission is to provide content of great quality, safety and innovation in services and multiple option of entertainment. The word universe is the root of our brand, and we offer an infinite universe of digital content and services to internet users and companies. The TLD .uol will have the mission to contain itself all this universe of digital content and show it to the world with quality, security, innovation and variety.
Our name itself seems like a TLD: UOL. This Acronym which is used to designate Universo Online and shows itself so strong as a brand that we rarely use the extended version. We were the first content portal in Brazil, founded in 1996. Sixteen years later we are the biggest content portal in Portuguese distributed in more than 1,000 channels and we reach seven in ten Brazilians on the Internet. According Ibope⁄NetRatings (a joint venture between Grupo Ibope, a Brazilian research company, and Nielsen NetRatings) we have more than 33.1 million unique visitors per month (reach of 68% of Brazilian active users). Our home page has 5 million daily unique visitors and 35 million page views daily according to measurement tool we use in our site: Omniture SiteCatalyst.
Beyond our own digital content, UOL offers contents from prestigious channels worldwide such as The New York Times, Der Spiegel, Financial Times, USA Today, BBC and Reuters available in Portuguese. As well TV UOL, pioneer in audiovisual contents in Brazil, offers entertainment contents in partnership with Cartoon Network, Nickelodeon, VH1, Discovery and BBC in Portuguese.
In addition to this amount of contents and channels, we offer several internet services to private individuals and companies, from price comparison for consumers to secure data center services for some of the Brazilian largest e-commerce companies. The recent acquisitions and mergers turned UOL into one of the strongest communication and technology groups in Latin America.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Our universe under a unique extension! The gTLD “.uol” will be the reason for unifying the services we provide to end users with benefits for ours branding efforts, in business and marketing perspectives.
We already have a strong brand and we are the biggest in content and one of the biggest in internet services in Brazil and Latin America. More than innovation, these touch points give us the status needed to offer a reliable navigation experience with the new TLD and reinforce our brand in the world of Internet.
To be one of the first is also important to us because, as a pioneer company on the Internet in Brazil and Latin America, we also want to be in the new top level domains segment.
Another point is to avoid any type of typosquatting⁄cybersquat⁄cybersquatting and⁄or frauds. As UOL has many services and partners in its content, even with our several security levels, this kind of security layer will guarantee the content origin and tenting its legitimacy, which benefits the company and users for creating the separation between our own sites, our partners and our platforms of services. With the gTLD “.uol” it would be possible to create individual domains to each partner and service and still keep them related to UOL´s brand, creating an information barrier to separate and isolate services, avoiding the user´s information interchange between these services and preventing conflict of interests, just as indicated in Chinese Wall concept. Besides, the gTLD “.uol” will be a closed register system and only UOL will be able to create domains, which increase even more security by assuring that when someone is visiting a “.uol” domain this person is really seeing UOL´s content, making difficult phishing practices.
All “.uol” management will be done by UBN Internet Ltda. and private individuals won’t be allowed to request registration.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
The new brand top level domain “.uol” will have a closed registry model. It means that private individuals wonʹt be able to request registrations for “.uol”.
Once all channels and services are managed by UBN Internet Ltda., which will also be responsible for the “.uol” management, the process of creating new “.uol” domains wonʹt generate any economic transactions in terms of costs and incomes.