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.SCA New gTLD Application

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New gTLD Application Submitted to ICANN by: SVENSKA CELLULOSA AKTIEBOLAGET SCA (publ)

 

Application Downloaded On: 19 Jun 2014

 

String: SCA

 

Application ID: 1-1149-58739

 

Applicant Information

 

  1. Full legal name

SVENSKA CELLULOSA AKTIEBOLAGET SCA (publ)

 

  1. Address of the principal place of business

Klarabergsviadukten 63 STOCKHOLM - SE-111 64 SE

 

  1. Phone number

+46 8 788 51 00

 

  1. Fax number

+46 8 788 53 80

 

  1. If applicable, website or URL

http://www.sca.com

 

Primary Contact

 

6(a). Name

Lorna Gradden

 

6(b). Title

Operations Director

 

6(c). Address

 

6(d). Phone Number

+442074218299

 

6(e). Fax Number

+448700118187

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Minna Santesson

 

7(b). Title

Trademark Director

 

7(c). Address

 

7(d). Phone Number

+46 31 746 1102

 

7(e). Fax Number

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Public Limited Liability Company

 

8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).

Sweden

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

NASDAQ / OMX Stockholm

 

9(b). If the applying entity is a subsidiary, provide the parent company.

N/A

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Name

Position

Barbara Rose Milian Thoralfsson Member of the Board

Jan Christer Johansson Member of the Board, Managing Director

John Sören Gyll Member of the Board

Lars Anders Nyrén Member of the Board

Lars Martin Jonsson Member of the Board, employee representative

Leif Valdemar Johansson Member of the Board

Mats Thomas Viklund Member of the Board, employee representative

Pär Göran Mikael Boman Member of the Board

Rolf Libert Börjesson Member of the Board

Sven Örjan Svensson Member of the Board, employee representative

Sverker Knut Ture Martin Löf Chair of the Board

 

11(b). Name(s) and position(s) of all officers and partners

Name

Position

Jan Christer Johansson CEO and President

Jan Lennart Persson CFO and Executive Vice President

Mats Thorolf Wigert Berencreutz P&L Hygiene, Executive Vice President

Nils Anders Nyberg Company Secretary, General Counsel

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

SCA

 

14A. If applying for an IDN, provide the A-label (beginning with "xn--").

 

 

14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

 

14C1. If an IDN, provide the language of the label (in English).

 

 

14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

 

14D1. If an IDN, provide the script of the label (in English).

 

 

14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).

 

 

14E. If an IDN, list all code points contained in the U-label according to Unicode form.

 

 

15A. If an IDN, upload IDN tables for the proposed registry.  An IDN table must include:

the applied-for gTLD string relevant to the tables,

the script or language designator (as defined in BCP 47),

table version number,

effective date (DD Month YYYY), and

contact name, email address, and phone number.

Submission of IDN tables in a standards-based format is encouraged.

 

 

15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

 

15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.

 

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

 

As the applied-for gTLD string is not an IDN and is consistent with the requirements of the Applicant Guidebook Section 2.2.1.3.2 (String Requirements),Svenska Cellulosa Aktiebolaget SCA does not believe there are any known operational or rendering problems concerning the string.

 

  1. OPTIONAL.

Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

 

18A. Describe the mission/purpose of your proposed gTLD.

 

Founded in 1929 and based in Stockholm, Sweden, Svenska Cellulosa Aktiebolaget SCA is a global hygiene and paper company that develops and produces personal care products, tissue, packaging solutions and forest products.

 

We operate two global brands: TENA within incontinence care in which segment we are the market leader and TORK within the AFH (Away From Home) hygiene tissue solution product segment. The Group has also some strong local and regional brands such as Zewa, Tempo, Libresse, Libero, Velvet, Saba and Libra.

 

We have sales in more than 100 countries, the five largest markets being Germany 14% of Group sales (SEK 15,066m), Great Britain 9% (SEK 9,455m), US 8% (SEK 9,018m), France 7% (SEK 8,446m), and Sweden 7% (SEK 8,001m).  About 75% of net sales is derived from our European operations.

 

In 2010, net sales amounted to some SEK 107 billion (EUR 11.3 billion) and we had about 45,000 employees.  In 2011, sales increased in all business areas, and net sales for 2011, excluding exchange rate effects and divestments, rose 4%. Growth in the hygiene operations remained good in emerging markets, where Personal Care and Tissue grew sales by 13% and 10%, respectively.  In 2011, to take advantage of growth opportunities in the hygiene operations and strengthen our positions in emerging markets, we carried out acquisitions and investments in Brazil, Turkey and Russia, among other places.

 

Svenska Cellulosa Aktiebolaget SCA was introduced on the Stockholm Stock Exchange in 1950. Svenska Cellulosa Aktiebolaget SCA shares are listed and traded on the Nasdaq OMX Stockholm Exchange and also traded as American Depositary Receipts (ADR level 1) in the US via Deutsche Bank.

 

We aim to be recognized as the leading provider of value for customers, shareholders and employees in our field and our mission is to provide essential products that improve the quality of everyday life.  We believe our products make life considerably easier for consumers and customers in a modern society.  

 

The .SCA registry will be a standard, not a community-based, registry with the following purpose:

 

  •      To protect Svenska Cellulosa Aktiebolaget SCAʹs intellectual property and to ensure that the integrity of our brand is enhanced at the highest possible level in the domain name system.  We have a portfolio of registered intellectual property rights around the world and securing the term, .SCA, will enable us to harmonise our current brand protection policies
  •      To provide a platform for the delivery of secure digital material for our employees ,industry professionals partners and consumers alike
  •      To ensure Svenska Cellulosa Aktiebolaget SCA remains at the forefront of innovation by keeping pace with internet technology developments

 

The success of the .SCA registry will be determined by the enhancement in the equity of the Svenska Cellulosa Aktiebolaget SCA brand and in terms of the security and stability it brings to our communications.

 

18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

The registry will be rigorously controlled by authorised Svenska Cellulosa Aktiebolaget SCA personnel but it is predicted that it will also benefit the following stakeholders:

 

  • Our customers: a new .SCA registry will benefit them because it will be a signpost to authentic, accessible information about the products within the Svenska Cellulosa Aktiebolaget SCA family.
  • Our employees: a new gTLD will be perceived as demonstrating that Svenska Cellulosa Aktiebolaget SCA is at the forefront of developments in internet technology. It will also reinforce our brand worldwide providing a more secure communication channel.

 

  1. What is the goal of your proposed gTLD in terms of areas of speciality, service levels reputation?

 

The integrity of our Svenska Cellulosa Aktiebolaget SCA brand is of paramount importance to us. This will be reflected in the treatment of the new gTLD, the goal for which is to position the company to exploit the latest internet advances in order to enhance our brand and reputation further. The new registry will be designed so that it is 100% ICANN compliant and will be run in a highly professional manner to reflect our standing as a leader in our field.

 

  1. What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

 

We are eager to operate a registry with shorter domain names that are universally applicable across the globe in all our markets. We feel it offers clarity and will enable our customers to place their trust in our registry which will also provide opportunities for enhanced communication.

 

We look forward to utilising our new registry in conjunction with our current domains and are keen to market under the term .SCA if the new gTLD process is a success. It enables brands to leave behind complex naming hierarchies inherent in country code extensions.

 

  1. What goals does your proposed gTLD have in terms of user experience?

 

We want our customers to know they are in a trusted and authentic destination once they arrive at the new gTLD. Above all, we want them to be confident that they will receive accurate information and that any sensitive personal details they provide will be protected. In this way, we believe our application is in the public interest.

 

  1. Provide a complete description of the applicant’s intended registration policies in support of the goals above

 

Svenska Cellulosa Aktiebolaget SCA is the operator of the .SCA registry. The Svenska Cellulosa Aktiebolaget SCA Domain Name Management team is responsible for the development, maintenance and enforcement of the Svenska Cellulosa Aktiebolaget SCA Domain Management Policy. This policy defines the rules associated with eligibility and domain name allocation, sets out the license terms governing the use of a .SCA domain name and describes the dispute resolution policies for the Svenska Cellulosa Aktiebolaget SCA gTLD. The policy will be updated and revised regularly to reflect Svenska Cellulosa Aktiebolaget Svenska Cellulosa Aktiebolaget SCAʹs commercial and strategic interests and, where appropriate, ICANN consensus policies.

 

Registration of a .SCA domain name will be undertaken in four steps: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and finally Registration. All domains in the .SCA registry will remain the property of Svenska Cellulosa Aktiebolaget SCA.

 

Each applied for character string must conform to the .SCA rules of eligibility. Each .SCA name must:

 

  • Be at least 1 character and no more than 63 characters long
  • Not contain a hyphen on the 3rd and 4th position (tagged domains)
  • Contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
  • Start and end with an alphanumeric character, not a hyphen
  • Not match any character strings reserved by ICANN
  • Not match any protected country names or geographical terms

 

Internationalized domain names (IDN) will be supported in the .SCA registry at the second level.

 

Domains in the Svenska Cellulosa Aktiebolaget SCA registry must be utilised solely for purposes that enhance Svenska Cellulosa Aktiebolaget SCA’s strategic or commercial interests. .SCA domains may not be used in a way which knowingly infringes any third party intellectual property rights or gives rise to moral or public order questions.

 

.SCA domain names may not be delegated or assigned to external organizations, institutions, or individuals.

 

All .SCA domains will carry accurate and up to date registration records.

 

The Svenska Cellulosa Aktiebolaget SCA Domain Name Management Team may revoke a .SCA domain name at any time in line with Svenska Cellulosa Aktiebolaget SCA’s corporate and strategic interests.

 

The Svenska Cellulosa Aktiebolaget SCA registry will be ICANN compliant: the registry will interface with the Trademark Clearinghouse, operate a Sunrise and IP Claims and all registrants must comply with the UDRP and the URS.

 

 

  1. Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?

 

As a global organisation, we take our responsibility to protect the confidential information of customers and staff very seriously.

 

The .SCA registry will continue our policy of protecting confidential information and measures will be enhanced as now for existing domains. Svenska Cellulosa Aktiebolaget SCA will comply with the Personal Data obligations of the ICANN Registry Agreement and the European Union Data Protection Directive. As required, approved representatives will be registered as data handlers and trained to ensure compliance with ICANN’s requirements.

 

We will:

 

  • Document policies and procedures including an escalation process
  • Use appropriate levels of encryption and physical security
  • Train key staff and ensure responsibilities are understood and documented in rules of conduct
  • Limiting access to records only to those employees or service providers who need access for the performance of their job duties
  • Test procedures
  • Monitor best practice and ICANN’s mandated and recommended policies
  • Audit the work of providers including the Escrow provider and checking data
  • Report any attempts to gain unauthorised access to appropriate enforcement authorities as required by law

 

  1. Describe whether and in what ways outreach and communications will help to achieve your projected benefits?

 

We will produce and publish guidelines for internal use to provide clarity on how Svenska Cellulosa Aktiebolaget SCA representatives can apply for a .SCA domain together with how it is to be used. This is a standard registry closed to third parties. These guidelines should therefore ensure that .SCA domains are used in accordance with Svenska Cellulosa Aktiebolaget SCA’s objectives by authorised company representatives. We foresee the need to create a home page for the registry, for example, and will use clear and straightforward messaging. This is to ensure that our policy is clearly understood and complied with by our internal users. We will also participate in the ICANN Registry Operators Constituency.

 

 

 

 

18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?

 

As previously stated, the .SCA registry will be closed to third parties and will be used only by pre-validated representatives of Svenska Cellulosa Aktiebolaget SCA or by selected affiliates.  The need for social costs and negative consequences on customers should be minimised and possibly even eliminated.    

 

  1.  How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

 

There will be no market in .SCA domains and we will not receive multiple applications for a particular domain so we do not foresee a need for any resolution.

 

  1.  Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

 

All .SCA domain names will be registered to Svenska Cellulosa Aktiebolaget SCA or its wholly owned subsidiaries so there will be no cost benefits for registrants.

 

  1.  The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

 

The Svenska Cellulosa Aktiebolaget SCA Domain Name Management Team will set the period of registration for .SCA domains. We are applying to support our strategic goals and to protect our IP.  We do not wish to generate revenues from selling domains so it will not be necessary to consider contractual commitments or issues around pricing including price escalation although we will comply with the provisions of Section 2.10 of the Registry Agreement.

 

Before launching this TLD, Svenska Cellulosa Aktiebolaget SCA will develop and publish its policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. SCA may adapt its policies and proposed use of the gTLD, in a manner consistent with the Purpose, to reflect changes in its business and the adoption of new gTLDs by the community.