.now New gTLD Application
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New gTLD Application Submitted to ICANN by: XYZ.COM LLC
String: now
Originally Posted: 13 June 2012
Application ID: 1-2138-10969
Applicant Information
- Full legal name
XYZ.COM LLC
- Address of the principal place of business
318 N CARSON STREET #208
CARSON CITY 89701
US
- Phone number
+1 702 900 2999
- Fax number
+1 702 357 8299
- If applicable, website or URL
Primary Contact
6(a). Name
Mr. Daniel Negari
6(b). Title
Manager
6(c). Address
6(d). Phone Number
+1 702 900 2999
6(e). Fax Number
6(f). Email Address
Secondary Contact
7(a). Name
Mr. Michael Ambrose
7(b). Title
Member
7(c). Address
7(d). Phone Number
+1 305 767 4449
7(e). Fax Number
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Limited liability company
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Nevada, USA
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
DANIEL MOSHE NEGARI MANAGER
11(b). Name(s) and position(s) of all officers and partners
DANIEL MOSHE NEGARI MANAGER
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
DANIEL MOSHE NEGARI MANAGER
MICHAEL ROBERT AMBROSE MEMBER
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
now
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Because the TLD being applied for is not an IDN, Applicant does not know of any rendering problems concerning the string “now” which consists of 3 ASCII characters.
Third-party software that is incorrectly configured brings to light the known issue of universal acceptability, where .now may be perceived to be an invalid string, in the way that .info and .museum are sometimes deemed “invalid.” CentralNic has previously contributed to efforts designed to raise awareness regarding this issue of universal acceptance, such as by publication of TLD Verification code for the PHP programming language, and Applicant and CentralNic are dedicated to continuing such educational efforts.
Applicant is aware that a significant fraction of queries sent to the DNS root servers are for invalid TLDs such as .local or .lan, and that the delegation of these TLDs could cause previously undiscovered configuration errors to result in operational problems for other operators. Applicant has reviewed research conducted concerning a fraction of queries sent to the DNS root servers for invalid TLDs (i.e., .local, .lan), which create the possibility of undiscovered configuration errors resulting in operational problems for other operators. Having also reviewed the SAC 045 report from ICANNʹs Security and Stability Advisory Committee, data from the “Day in the Life of the Internet” project, and other sources, Applicant is not aware of any notable volume of invalid root server queries related to .now. Thus, Applicant concludes that the delegation of this string will not pose any operational problems. However, if any operational problems render than our technical team will respond as fast as possible to migrate issues and resolve any problems to the best of our abilities.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
.now (“the TLD”) intends to offer a vastly comprehensive collection of industry-spanning domain names with the unique aspect of an inherent call to action to consumers with the objective of maximizing each entity’s ability to forge a presence and reach relevant consumers in the online space. Offering a solution to the increasingly diminishing availability of relevant domain names, the TLD seeks to provide a diverse and expansive array of domain name possibilities that urges consumers to take action and pursue each domain’s product or service offering, enabling domain registrants to communicate with Internet users and consumer groups in an unprecedented manner.
As Internet marketing escalates and online users proliferate, the TLD services every individual and organization’s need for a marketable domain name relevant to their service and⁄or product offerings and industry. The simple, memorable, easily recognizable string with the potency of meaningful urgency that the word “now” denotes provides registrants with the added opportunity to obtain domain names that lend a powerful marketing edge in a fiercely competitive Internet landscape.
In offering a non industry-specific, generic but memorable string, the TLD provides registrants with limitlessly marketable domain name capabilities which in turn offers the consumer public a greater variety of service selection.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Offering a range of highly valued cross-industry domain names, .now (“the TLD”) will provide business owners across multiple verticals a cost-effective means of establishing a viable online presence, allowing these entities to register names that are appropriate to their business name or service offering.
The TLD holds as its primary objective the overall optimization of user experience and enhancement of the online landscape by expanding its horizons with additional territory to claim and spurring innovation and competition among its new inhabitants. By virtue of its all-encompassing, non-specific nature, the TLD addresses the needs of cross-industry individuals and organizations to identify themselves in the online space with short, relevant names, which has become an increasingly difficult and financially unfeasible feat in the traditional TLD realm. As a result, Internet users will now be granted access and gain exposure to a greater variety of product offerings and entities competing for their business and attention. Dedicated to the overall health of the online ecosystem, the TLD will encourage competition and innovation by permitting entrance of organizations previously excluded from the online space, while demanding strict adherence to ICANN rights protection mechanisms.
- The adverbial string “now” speaks to the urgency with which users seek products and services, and therefore carves out a distinct category of domains offering immediate resolution to consumer needs. The TLD will serve as an inherently communicative marketing conduit channeling business entities to Internet users and vice versa. The TLD is dedicated to providing the highest levels of security, a zone free of malware and illegal content. By ensuring adherence to ICANN rights protection regulations, the TLD intends to garner a reputation for contributing to the overall health of the online space and security of Internet users. The TLD intends to communicate and evidence its dedication to improving user experience by ensuring domain registrants abide by user rights protections and refrain from illegal activity.
- The TLD offers registrants the distinct advantage of embedding a marketing call within their organization’s domain name, thereby allowing for the creation of uniquely prominent online identities that distinguishes an entire collection of entities amidst an inundated, increasingly homogenous Internet space. The influx of consumer-driven domains will allow for a greater number of entities to announce their presence in their respective industries online, fueling healthy competition and innovation. Ushering in a greater number of competing entities forces each into devising new methods of differentiation in their service and product offerings, which in turn gives rise to the spurring of innovative means by which to reach the consumer public and satisfy consumer needs in new and exciting ways.
The TLD is dedicated to providing exceptional levels of technical security and stability to domain registrants. Advanced tools engineered to log and monitor activity will protect the TLD from attack and disruption ensuring domain owners and internet users to be certain that the domains have complete, uninterrupted functionality and uncompromised content.
- Applicant is dedicated to ensuring the TLD will be equitable, technically sound, and secure from negative externalities or illegal activity. One of the main strengths for user experience is how easy our proposed gTLD is to type, read, remember, and share online. The ability of the string to appeal to a widely diverse user base will attract registrants in every industry, contributing to a proliferation of individuals and organizations new to the online space. Internet users will reap the benefits of increased competition and innovation amongst a new batch of individuals and organizations permitted access into the online space. These domains will have an immediately recognizable consumer appeal, highlighting each entity’s capability of attending to the urgency of consumer needs. In this way, the TLD intends to make a multitude of previously unrecognized individuals and organizations publicly available in a zone free from illegal content and malware for optimal user experience.
- Applicant intends to keep registration of domains open to all parties that intend to use the domains for legal purposes in order to promulgate the spirit of healthy competition and innovation globally. Due to the marketing value of the string, Applicant anticipates that entities from every industry will seek to register domain names with the .now TLD. Applicant will refrain from imposing validation criteria, which threatens to reduce cost-effectiveness and stifle innovation. Such measures would prove counterproductive to the TLD’s objectives, as well as those of ICANN.
To ensure the zone remains secure from illegal content or activities, Applicant intends to enforce an Acceptable Use Policy. The TLD’s operations will be fundamentally governed by the UDRP, URS and all ICANN rights protection apparatuses. Applicant’s Acceptable Use Policy will dictate the cancellation of a domain name registration if the name proves to be in violation of the Policy. This will ensure a minimizing of abusive registrations. Furthermore, Applicant will publicly endorse and urge users to report AUP-violating domains. Whenever such violations are detected, Applicant will initiate rapid take down.
Applicant will spearhead campaigns to ensure public awareness of the TLD, inviting registrants of every industry to register and avail themselves of the valuable domains, while simultaneously encouraging consumer trust and recognition of the TLD. All of the TLD’s marketing efforts will be engineered to publicize and extol the benefits of domain purchase for both domain registrants and Internet users. Prior to general availability, the TLD will hold a Sunrise period for Trademark holders, in adherence to ICANN regulations.
- All registry services will be provided in accordance with the ICANN requirements and specifications to the Registry Agreement. Applicant in its capacity of a TLD registry operator will not be providing any special services for protecting privacy or confidential information of registrants or end-users apart from those required by applicable laws, policies, agreements or technical standards. Some registry services include as their integral part, protection of usersʹ confidential information. Examples of such services are:
- SRS (protecting confidentiality of the EPP transfer authorization codes)
- Dissemination of TLD zone files (protecting confidentiality of zone file FTP accounts credentials)
The data security measures adopted by the Applicant are described in detail in the answer to question 30 ʺSecurity Policyʺ.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
Developed to serve domain registrants in every industry, as well as the general public, the TLD remains dedicated to contributing to the formation of an Internet zone unpolluted by illegal content or activity. Improved user experience is assured by the TLD’s strict adherence to ICANN-required takedown policies and the creation of a more competitive online landscape, which contributes to increased innovation.
By introducing new and appropriate domain names that have diminished in availability, the TLD will minimize the financial resources required by domain registrants to establish an Internet presence, granting more equitable access. Furthermore, this internet presence will be truly global and free from the constraints of limited domain name availability, limiting, expensive and restrictive ccTLD policies, and linguistic compromise.
- With the objective of promoting fair and equitable registration policies, Applicant will offer a phased launch consistent with ICANN requirements and previous gTLD launches to ensure the protection of Trademark holders and the satisfaction of potential registrants. The ICANN-mandated Sunrise period open to TM holders will precede a Landrush or Premium Name availability period during which applicants are able to register their interest for various domain names (in the event of conflicting requests, the names will be sent to auction). The Landrush phase will be followed by General Availability, during which time domain names will become available for purchase by any entity on a first-come, first-served basis.
- Applicant may potentially offer bulk pricing discounts as well as introductory discounts for registrars and co-marketing programs to organizations that intend on devoting efforts and⁄or resources to advancement of the TLD. Depending upon the results of Applicant’s ongoing research of the consumer markets, other marketing programs may be initiated, the details of which will be finalized before launch.
- Domains will be available for purchase for periods of one to ten years at the discretion of the registrar as per ICANN’s Registry Agreement. At this time Applicant does not foresee a need to increase the registry fees, but the registry will certainly give ample notice of any change in fees as required by the Registry Agreement.