.jcp New gTLD Application
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New gTLD Application Submitted to ICANN by: JCP Media, Inc.
String: jcp
Originally Posted: 13 June 2012
Application ID: 1-1897-48644
Applicant Information
- Full legal name
JCP Media, Inc.
- Address of the principal place of business
6501 Legacy Drive
Plano TX 75024
US
- Phone number
01 972 431 1000
- Fax number
01 972 431 1133
- If applicable, website or URL
Primary Contact
6(a). Name
Gretchen Olive
6(b). Title
Director of Policy & Industry Affairs
6(c). Address
6(d). Phone Number
01 3026365401
6(e). Fax Number
01 3026365454
6(f). Email Address
Secondary Contact
7(a). Name
Billy Lide
7(b). Title
Sr Network Manager
7(c). Address
7(d). Phone Number
01 972 431 4385
7(e). Fax Number
01 972 431 1133
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Incorporated in the State of Delaware, USA
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
- C. Penney Company, Inc.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Eric Hunter Director
Gregory Eaton Clark Director
11(b). Name(s) and position(s) of all officers and partners
Lisa Kristina DeStefano Orebaugh Vice President
Salil Raghunath Virkar Secretary
Thomas Philip Cassidy Divisional Vice President, Director of Marketing
Windon Yuk-Wah Chau Treasurer
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
- C. Penney Company, Inc. Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
jcp
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
18a
Describe the mission⁄purpose of your proposed gTLD
Over 110 Years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself, fair and square. Today rooted in its rich heritage, jcpenney is one of Americas leading retailers, operating over 1,100 Stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the internet jcp.com, which is able to ship orders to over 80 countries around the world. In 2011 Internet sales through jcp.com totaled $1.5 billion. Serving more than half of the families in America each year, jcpenney offers a wide array of private, exclusive and national brands which reflects the Company’s vision to be Americas Favorite Store.
The proposed .jcp gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding jcpenney’s ability to:
- create a connected digital presence and personalized brand experience for customers and business partners;
- deliver product and service marketing⁄advertising;
- enable marketing campaign activation;
- facilitate secure interaction and communication with individuals and entities with whom jcpenney has a business relationship;
- improve business operations;
- improve the customer online experience by enabling direct navigation to a specific brand, merchandise category and⁄or shopping experience
- demonstrate commitment to protecting customer privacy and confidential information online;
- meet future client expectations and competitive market demands;
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
18b
How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Answers should address the following points:
- What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
- The goal of the proposed .jcp gTLD in terms of specialty, service levels and reputation are:
o Specialty – jcpenney is a consumer goods retailer that not only offers tangible goods, but also offers product delivery and installation services. In the course of its business with customers, personal and confidential information is collected and shared between authorized parties. To further demonstrate jcpenney’s commitment in the area of data confidentiality and privacy within the retail consumer industry, jcpenney intends to utilize the .jcp gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for purchases and order management and other service delivery related activities.
o Service levels – Due to the high-volume nature and scope of jcpenney’s business, hundreds of thousands of interactions between customers, store personnel, and online service center staff and systems occur every day. Many exchanges occur offline and require manual follow-up. One of the key goals of the proposed .jcp gTLD is to create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customers, jcpenney expects to further streamline business processes, reduce turn-around times, provide more personalized service and shopping experiences and improve overall customer service delivery and satisfaction.
o Reputation – jcpenney has a reputation of stellar customer service, innovation and market leadership within the retail industry. The online channel is a major component of the jcpenney growth plan. jcpenney plans to utilize the proposed .jcp gTLD to strategically position itself to meet future customer expectations and competitive market demands to ensure it can continue to grow its business and reputation as a leading global retailer to fulfill its vision of becoming America’s Favorite Store.
- What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
- jcpenney plans to operate the proposed .jcp gTLD as a restricted, self-funded TLD and as such, will not be commercially offering domain name registrations to the general public. Thus, jcpenney will have exclusive ownership and control over all second-level registrations within the TLD and their use. As a result, we believe the proposed .jcp gTLD will add to the current names space in three (3) areas:
o Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. jcpenney anticipates that the proposed .jcp gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling jcpenney to meet future customer expectations and competitive market demands.
o Differentiation – While today’s companies like jcpenney can register brand strings at the second-level (eg., jcpenney.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .jcp gTLD will enable customers, other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed .jcp gTLD as a restricted, exclusively controlled TLD will provide jcpenney with a new platform on which to build future innovation of its online brand presence and support Marketing Plans to drive customers to specific new online experiences
- What goals does your proposed gTLD have in terms of user experience?
- The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed .jcp gTLD has the following user experience goals:
o Simplify online navigation by a customer to a specific brand, merchandise category and⁄or shopping experience;
o Simplify purchase and unify the full breadth of offline products and services offered by jcpenney;
o Improve and streamline the manner in which customers and other business partners can interact with jcpenney in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with jcpenney;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about jcpenney or other business partners and⁄or its products and services presented online by unauthorized 3rd parties.
- Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.
To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.
- Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
The proposed .jcp gTLD will be a restricted, exclusively-controlled TLD operated by jcpenney. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD. However, jcpenney is investing in the proposed .jcp gTLD to further demonstrate its commitment with regard to privacy of consumer data (as evidenced by its current data privacy policy) as jcpenney believes the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of customer data in the future.
To view jcpenney’s complete current data privacy policy please visit http:⁄⁄www.jcpenney.com⁄dotcom⁄jsp⁄customerservice⁄serviceContent.jsp?pageId=pg4003700012&lang=en&navAction=push&navCount=2.
This policy was last updated January 31st, 2012.
jcpenney may change the privacy policy from time to time. When considering any change, your privacy will remain a priority. If jcpenney changes the privacy policy in the future, jcpenney will let visitors know by posting the updated policy at this website. We encourage visitors to check the policy periodically. Visitors can tell if it has changed by checking the revision date that appears at the beginning of the policy.
Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
Prior to using the proposed .jcp gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom jcpenney has a business relationship, and⁄or implementing new online navigation strategies, jcpenney anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:
- Further communicate jcpenney’s commitment to online consumer safety and data privacy;
- Inform the market of jcpenney’s ownership and planned use of the proposed .jcp gTLD;
- Clearly define the expected benefits to customers, prospective customers, contractors, other business partners and Internet users at large.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above. jcpenney believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
18c
Answers should address the following points:
- How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
- There will not be multiple applications for a particular domain in the proposed .jcp TLD because this will be a exclusively controlled TLD were only 1 party, jcpenney, will be able to seek registrations.
- Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
- This question is not applicable to a exclusively controlled TLD, like the proposed .jcp TLD.
- Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
- The proposed .jcp TLD will be a self-funded, exclusively controlled TLD available only to JC Penney, Corporation Inc and its related affiliates and subsidiaries. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.