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.HERMES New gTLD Application

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New gTLD Application Submitted to ICANN by: HERMES INTERNATIONAL

 

Application Downloaded On: 04 Nov 2014

 

String: HERMES

 

Application ID: 1-1136-8758

 

Applicant Information

 

  1. Full legal name

HERMES INTERNATIONAL

 

  1. Address of the principal place of business

24 Rue du Faubourg Saint-Honoré Paris - 75008 FR

 

  1. Phone number

+33140174717

 

  1. Fax number

+33140174153

 

  1. If applicable, website or URL

http://www.hermes.com

 

Primary Contact

 

6(a). Name

Guillaume Poitrat

 

6(b). Title

Technical Internet Manager

 

6(c). Address

 

6(d). Phone Number

+33144737961

 

6(e). Fax Number

+33144737974

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Nicolas Martin

 

7(b). Title

Intellectual Property Director

 

7(c). Address

 

7(d). Phone Number

+33140174950

 

7(e). Fax Number

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Partnership limited by shares (Société en commandite par actions)

 

8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).

France; French Commercial Code (code de commerce), art. L. 226-1 and following, L. 243-1 and following and R. 226-1 and following

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

Euronext / FR0000052292 - RMS

 

9(b). If the applying entity is a subsidiary, provide the parent company.

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Name

Position

AXEL DUMAS Executive Chairman

FLORIAN CRAEN Managing Director

GUILLAUME DE SEYNES Managing Director Manufacturing Division & Equity Investments

HENRI-LOUIS BAUER Executive Manager, Chairman & Member of the Management Board of Emile Hermes SARL - Active Partner & Executive Chairman

MIREILLE MAURY Managing Director Finance & Administration

PATRICK ALBALADEJO Deputy Managing Director

PIERRE-ALEXIS DUMAS Artistic Managing Director

 

11(b). Name(s) and position(s) of all officers and partners

Name

Position

ERIC DE SEYNES Chairman of the Supervisory Board

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

Name

Position

H51 private limited company

LVMH Moët Hennessy Louis Vuitton private limited company

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

HERMES

 

14A. If applying for an IDN, provide the A-label (beginning with "xn--").

 

 

14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

 

14C1. If an IDN, provide the language of the label (in English).

 

 

14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

 

14D1. If an IDN, provide the script of the label (in English).

 

 

14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).

 

 

14E. If an IDN, list all code points contained in the U-label according to Unicode form.

 

 

15A. If an IDN, upload IDN tables for the proposed registry.  An IDN table must include:

the applied-for gTLD string relevant to the tables,

the script or language designator (as defined in BCP 47),

table version number,

effective date (DD Month YYYY), and

contact name, email address, and phone number.

Submission of IDN tables in a standards-based format is encouraged.

 

 

15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

 

15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.

 

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

 

To the Applicant’s knowledge, there are no operational or rendering problems concerning the applied-for gTLD string.

 

  1. OPTIONAL.

Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

 

18A. Describe the mission/purpose of your proposed gTLD.

 

According to the Applicant, the purpose of the .HERMES TLD is manifold, as will be further explained below:

  1. Reflect and operate Applicant’s key and most distinctive brand (“HERMES”) and the Applicant’s business name at the top level of the DNS’ hierarchy;
  2. Assist the Applicant to combat counterfeiting;
  3. Provide stakeholders of the Applicant, including subsidiaries, and their respective suppliers, customers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;
  4. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
  5. Provide selected stakeholders of the Applicant with the opportunity to contribute to a secure and safe Internet environment that is mainly or even fully under control of the Applicant and⁄or such stakeholders;

 

18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

  1. The Applicant started as a harness and saddle workshop in Paris, founded by Mr. Thierry Hermès in 1837. La Maison Hermès quickly became successful with an elite cosmopolitan clientele in Europe, North Africa, Russia, the Americas and Asia. The Applicant has diversified its HERMES brand and is not only known for its wide range of luxury leather goods, but also for its collection of scarves, ties, perfumes, watches, etc. The Applicant still operates under the name HERMES as its business name. HERMES now is Applicant’s most recognized brand, having worldwide exposure, and a truly international clientele. The proposed gTLD aims at consolidating the reputation of the Applicant’s business name and brand on the Internet, in the spirit of the unique identity of La Maison Hermès;

 

  1. From the Applicant’s perspective, .HERMES will bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .HERMES top-level domain will be unambiguous as regards the identity of the Registry Operator, the source of the content and services offered under the .HERMES and⁄or the affiliation between the Registry Operator and the TLD;

 

  1. As mentioned in the vision ⁄ mission statement before, some of the key reasons why Applicant is applying for .HERMES are:
  2. Marketing and branding: reflect the Applicant’s key brand HERMES at the top-level of the DNS’ hierarchy,
  3. Safety and security, given the fact that the TLD and most if not all of the domain names registered therein will be completely or at least partially under the control of the Registry Operator;
  4. Affiliation between the core HERMES brand and the hundreds of product brands registered and⁄or used by HERMES INTERNATIONAL and⁄or its subsidiaries in their day-to-day business;
  5. The possibility to find new means in the Applicant’s combat against counterfeit;

 

  1. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .HERMES top-level domain include but are not limited to:
  2. Reservation of domain names in the name of the Applicant. These names include:
  3. a) descriptive names, referring to the actual day-to-day business activities of the Applicant and⁄or its subsidiaries;
  4. b) descriptive names, referring to the internal departments of the Applicant;
  5. c) descriptive names, referring to the subsidiaries of the Applicant;
  6. d) product and service brands promoted by the Applicant and⁄or its subsidiaries now and in the future;
  7. e)

 

  1. Launch of the TLD:
  2. a) Sunrise : allow physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names that are identical to their trademarks;
  3. b) General availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions.
  4. c) Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Applicant for the TLD (HERMES INTERNATIONAL). In any case, the Applicant reserves the right to impose additional and other restrictions from time to time at its sole discretion;

 

  1. Given the fact that the Applicant is a company that is established in France, it is subject to both national and European privacy and data protection rules and practices.

 

  1. The Applicant is a corporation that has been established in and has been trading under the HERMES brand and domain name (hermes.com) since for various decades. Since, the Applicant became highly reputed worldwide in the métiers of luxury goods, including leather goods, luggage and handbags, clothing and perfumes. Therefore, the Applicant has different ways in order to make existing and future clients, visitors and stakeholders aware of the (gradual) move from its HERMES.com domain name to the .HERMES TLD, including but not limited to:
  2. Internet advertising campaigns;
  3. having Internet traffic to its key domain names resolving into domain names registered in the .HERMES TLD;
  4. email marketing campaigns;
  5. marketing campaigns in fashion magazines and other, etc.

 

18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?

 

  1. The Applicant will organize the registry operation for the .HERMES in such a manner that it will minimize the likelihood of having multiple applications for a particular domain name. This can be achieved in one of the following ways:
  2. Given the fact that, at least prior to the launch of the .HERMES top-level domain, the Applicant ⁄ Registry Operator will reserve, delegate and use a large number of domain names that are directly or indirectly relevant to Applicant’s business in its own name. Since quite a number of these domain names will be of a descriptive nature, the chances for qualifying ⁄ eligible applicants ⁄ registrants to register such domain names after the launch will be limited;
  3. The Registry Operator will release available domain names post launch in a highly controlled manner, which also reduces the likelihood that two or more applicants qualify for the registration of the same domain name in the .HERMES top-level domain;
  4. As a method of last resort, and subject to the actual domain name registration policy adopted by the Registry Operator and in force at the time of registration, domain names will be allocated on a first-come, first-served basis.

 

  1. The Applicant intends to make the .HERMES top-level domain available to qualifying domain name registrants at no cost to them; The Applicant ⁄ Registry Operator may, at its discretion charge a fee for the registration of domain names under the .HERMES TLD.

 

  1. The Applicant ⁄ Registry Operator may at its discretion make contractual commitments to increase or decrease the fees for the registration of domain names under the .HERMES TLD.