.dabur New gTLD Application
Click to view Chinese translation articles.
-----------------------------------
New gTLD Application Submitted to ICANN by: Dabur India Limited
String: dabur
Originally Posted: 13 June 2012
Application ID: 1-1804-73491
Applicant Information
- Full legal name
Dabur India Limited
- Address of the principal place of business
Dabur Tower, Kaushambi,
Sahibabad
Ghaziabad Uttar Pradesh 201010
IN
- Phone number
+911203982000
- Fax number
+911204374935
- If applicable, website or URL
http:⁄⁄www.dabur.com
Primary Contact
6(a). Name
Mr. Anil Garg
6(b). Title
Head - IT
6(c). Address
6(d). Phone Number
+911204182540
6(e). Fax Number
6(f). Email Address
Secondary Contact
7(a). Name
Mr. Ambati Sudhakar
7(b). Title
Sr. Executive Director - HR
7(c). Address
7(d). Phone Number
+911243211776
7(e). Fax Number
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Public Limited Company
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Registered under section 3 (1) (iv) of the Companies Act, 1956
http:⁄⁄www.mca.gov.in⁄
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
National_Stock_Exchange_of_India;DABUR
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
AJAY DUA DIRECTOR
ALBERT WISEMAN PATERSON DIRECTOR
AMIT BURMAN VICE CHAIRMAN
ANALJIT SINGH DIRECTOR
ANAND CHAND BURMAN CHAIRMAN
MOHIT BURMAN DIRECTOR
P N VIJAY DIRECTOR
PRITAM DAS NARANG DIRECTOR
RAVINDRA CHANDRA BHARGAVA DIRECTOR
SAKET BURMAN DIRECTOR
SUBBARAMAN NARAYAN DIRECTOR
SUNIL DUGGAL DIRECTOR
11(b). Name(s) and position(s) of all officers and partners
A SUDHAKAR SR EXECUTIVE DIRECTOR - HR
ASHOK KR. JAIN SR GM (FIN.) & CO. SECRETARY
DEVENDRA GARG SR. EXECUTIVE DIRECTOR - HPC
GEORGE ANGELO EXECUTIVE DIRECTOR-SALES
JUDE MAGIMA SR. EXECUTIVE DIRECTOR - OPERATIONS
SRINIVASAN RAGHUNATHAN CHIEF FINANCIAL OFFICER
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
dabur
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Dabur India Limited anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
Dabur India Limited is the oldest and the largest India-born consumer goods Company with Revenues topping US$1 Billion (Rs 5,000 Crore) and Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Ranked amongst the Fortune India 500 Companies, Dabur has also been voted by consumers as the Most Trusted Health Care brand in India.
Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal⁄Ayurvedic products. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering over 6 million retail outlets with a high penetration in both urban and rural markets.
Promoted by the Burman family, Dabur started operations in 1884 as an Ayurvedic medicines company. Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance and innovation.
Daburʹs products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, Africa, SAARC countries, the US, Europe and Russia, and nearly a third of its Revenue comes from overseas markets. Dabur has been ranked 61 in the Top 100 Global Beauty companies, by WWD BeautyBiz 100, a part of the Conde Nast publications.
Dabur and its various Indian and overseas subsidiaries have both physical and virtual presence through the web world (with its corporate web site www.dabur.com and web sites for its several overseas subsidiaries; e-commerce portals and social media presence for various brands). Dabur has been ranked as the No. 2 Most Social Brand of India, second only to Google. The ranking was part of a Social Media report launched at Click Asia Summit 2012, among the expert social media thought leaders and community.
Dabur has also been ranked amongst the Top 5 ‘Best Companies To Work For’ in the Manufacturing sector that includes FMCG, Durables and Non-Engineering items, by the Business Today magazine. That’s not all. Dabur has also been ranked amongst Indiaʹs Top 50 Wealth Creators for 2011. Dabur was placed 37 in the list of Indiaʹs Greatest Wealth Creators for 2011, compiled by Business and Economy magazine.
Dabur has highly differentiated brands in the market, and all its products are based on natural and Ayurvedic ingredients. While a lot of companies today offer Ayurvedic and herbal products, Dabur enjoys the consumerʹs trust because of its herbal heritage. Consumers feel that if a product comes from the House of Dabur, it is truly natural.
Mission of .Dabur
Currently, the web sites of Dabur are registered under several existing TLDs like “.com”, “.in”, “.net” and so on. From these various web sites, our customers get information about the plethora of products offers by Dabur, besides an avenue to know more about the various ingredients that go into our products. They also get information about our various overseas business associates and brand offices and even seek medical advice for the diseases⁄ailments that they may suffer from in addition to knowing about the various Dabur Ayurvedic medicines Dabur products by navigating through the web sites of Dabur and its subsidiaries.
Widespread possible naming conventions and⁄or cyber-squatting in the existing TLDs may mislead our consumers and make them prone to online fraud. Hence, Dabur seeks exclusive ownership of a TLD, as it intends to have complete control on the second-level domain names to have worldwide Uniform presence for the Brand ‘Dabur’ to provide comfort and confidence to its customers in the virtual world by consolidating and simplifying the online identity of the group and its various subsidiaries.
Purpose of .Dabur
Dabur values the Internet as a strong medium to reach out to its customers and has created several properties within the virtual world to not just connect with its customers but also disseminate information about the company and its products. Today, the name ‘Dabur’ evokes a sense of trust in the minds of its 500 million+ consumers, and it’s this trust that we seek to uphold and protect by owning a TLD (.Dabur). This would also go a long way in protecting their interests and help prevent them from falling prey to Internet fraud.
Dabur believes that owning a TLD (.Dabur) will help in:
- Ownership of our identity and our business in the web world
- Online identity mirroring the company’s offline identity
- Efficient brand and domain name protection
- Protection of and control over Trademark and Intellectual Property
- Managing brand and corporate reputation
- Increasing⁄strengthening consumer trust
- Ensuring greater and long-term brand loyalty
- Avoiding cyber-squatting and preventing online fraud
- Effective communication and consumer connect of the brand with various products, variants and categories leading to deeper consumer engagement
- Online community building
- Increasing brand visibility across the globe
- Complete control over second level registration and use
- Enhancing security for e-commerce on Dabur products, thereby protecting them against phishing and online fraud
- Effective extensions to cover the various master brands under the Dabur umbrella (Vatika.Dabur, Hajmola.Dabur, Fem.Dabur, Real.Dabur) as also the various social initiatives CSR.Dabur) and services (Investors.Dabur, Retail.Dabur)
- Rationalizing our online presence
- Reducing Search Engine Optimization costs
- More effective and greater social media optimisation
- Enhancing both Internal and External communication
- Easy integration of new businesses and also exploring new business models and opportunities
Every year millions of dollars are spent by Dabur in directing its consumers and investors to the correct web address through advertisements, campaigns, pamphlets, exhibitions and on-ground promotions. Dabur now intends to aggressively invest in promoting this TLD (.Dabur) and informing consumers and investors and making about the .Dabur string.
Dabur will use the .Dabur string exclusively for its various divisions, master brands, sub-brands and subsidiaries – both in India and overseas. Currently, Dabur has registered more than 100domains in the “.com”, “.in” and “.net” TLDs. Under these TLDs, Dabur’s corporate web site (www.dabur.com), web sites of its domestic and overseas subsidiaries, specific brand websites, e-commerce sites are currently operational. Also, additional domains are being registered regularly to cater to the new products and business ventures being established by Dabur.
According to our estimates, in the very first year of .Dabur being allotted to Dabur, around 220 second-level domains will be registered and the number of live registrations will go up to 340 in the second year and thereafter increase to 550 domains in the third year.
In the first-year, priority will be provided to the existing domains of Dabur and a combination of existing information and transactional web sites will be brought under the new gTLD of Dabur. In the subsequent years, other existing domains and new domains of Dabur and its subsidiaries will be brought under the new gTLD of Dabur. Second-level domains will also be created under the new gTLD for the wide range of products offered by Dabur and its subsidiaries. This would not only enable our over 500-million-strong customer base to navigate through the entire group and its products easily, but also extend a higher-level of confidence and trust to the consumer on the authenticity of the accessed web site.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
- General goals
The registrants for the gTLD to be availed by Dabur will be from the internal divisions of Dabur and its subsidiaries, as the gTLD is proposed to be exclusively used by Dabur and its subsidiaries. As a result, only legitimate second-level domain names will be registered. Complete control over the TLD will significantly improve security by minimizing opportunities for online fraud and misuse of the Dabur trademark in the online world.
Benefits to the registrants are as follows:
- Perception of enhanced security
- Perception of enhanced stability
- Perfect platform for global branding, marketing and visibility
- Perfect tool to promote the brand
- Most likely to be ranked high in search engines
- Reputation management
- Provides competitive edge
- Platform for innovation
- Linking products with a master brand (example: Vatika.Dabur)
- Shorter URLs
- Substantial reduction in costs related to cyber-squatting and online fraud
- Excellent opportunity to secure online namespace
- Better target finite audiences through customized content
- How .Dabur adds to the current space
To cite an example, the existing domain name for a flagship health supplement product of Dabur is www.daburchyawanprash.com. Similarly, the existing online sales portal for a skin care product under Dabur is www.daburuveda.com. Following the delegation of .Dabur to Dabur, the second-level domain name of the health supplement product will be www.chyawanprash.dabur. Likewise, for the skin care e-commerce portal, the second-level domain will be www.uveda.dabur. Similarly, all other products and function-related domain names can be made available under .Dabur.
- User experience goals
In addition, users of .Dabur will benefit by:
- Assurance to Internet users that they are interacting with a legitimate and an authentic web site
- Potential decrease in the risk of customer confusion and furthermore minimization of the risk of various online frauds
- Deeper consumer engagement
- Easy navigation for consumers
- Enhanced control over the TLD
- Enhanced security
- Enhanced stability
- Minimal dependency on search engines
- Registry policies
As mentioned above .Dabur will be used for the Dabur brand, its sub-brands and its subsidiaries. It will only be available to the registrants of Dabur only (including the Sunrise period).
In general, domains will be offered for periods of one to ten years, but no greater than ten years. Initial registrations made in the Sunrise period may have a minimum number of years required. For example, there may be a policy that all Sunrise names must be registered for an initial term of at least one year.
The roll-out of our TLD is anticipated to feature the following phases:
- Reservation of reserved names and premium names, which will be distributed through special mechanisms (detailed below).
- Sunrise — the required period for trademark owners to secure their domains before availability to the general public. This phase will feature applications for domain strings, verification of trademarks via Trademark Clearinghouse and a trademark verification agent, auctions between qualified parties who wish to secure the same string, and a Trademark Claims Service.
- General Availability period — real-time registrations, made on a first-come first-served basis. Trademark Claims Service will be in use for the first 60 days after General Availability applications open.
The registration of domain names in the .Dabur TLD will follow standard practices, procedures and policies, which include the following:
- Domain registration polices (for example, grace periods, transfer policies, etc.) are defined in response #27.
- Abuse prevention tools and policies, for example, measures to promote WHOIS accuracy and efforts to reduce online fraud, are discussed in detail in our response #28.
- Rights protection mechanisms and dispute resolution mechanism policies (for example, UDRP, URS) are detailed in #29.
Other detailed policies for this domain include policies for reserved names.
Reserved names
There are two categories of reserved names for this TLD: registry reserved and premium names.
Registry reserved names
We will reserve the following classes of domain names, which will not be made generally available to registrants via the Sunrise or subsequent periods:
- All of the reserved names required in Specification 5 of the new gTLD Registry Agreement.
- The geographic names required in Specification 5 of the new gTLD Registry Agreement.
- The registry operator’s own name and variations thereof, and registry operations names (such as registry.tld, and www.tld), for internal use.
- Names related to ICANN and Internet standards bodies (iana.tld, ietf.tld, w3c.tld, etc.), for delegation of those names to the relevant organizations upon their request.
- The list of reserved names will be published publicly before the Sunrise period begins, so that registrars and potential registrants will know which names have been set aside.
Premium names
- As mentioned above in purpose .DABUR will be used for Dabur’s various divisions, master brands, sub-brands and subsidiaries. Although the policy for premium names is defined, the same will not be applicable due to the defined TLD purpose.
- The registry will also designate a set of premium domain names, set aside for distribution via special mechanisms. The list of premium names will be published publicly before the Sunrise period begins, so that registrars and potential registrants will know that these names are not available. Premium names may be distributed via mechanisms such as requests for proposals, contests, direct sales, and auctions.
- For the auctioning of premium names, we intend to contract with an established auction provider that has successfully conducted domain auctions. This will ensure that there is a tested, trustworthy technical platform for the auctions, auditable records, and reliable collection mechanisms. With our chosen auction provider, we will create and post policies and procedures that ensure clear, fair, and ethical auctions. As an example of such a policy, all employees of the registry operator and its contractors will be strictly prohibited from bidding in auctions for domains in the TLD. The auction rules will cover all possible scenarios, such as how domains will be awarded if the winning bidder does not make payment.
- Privacy and confidential information protection
As per the New gTLD Registry Agreement, we will make domain contact data (and other fields) freely and publicly available via a Web-based WHOIS server. This default set of fields includes the mandatory publication of registrant data. Our Registry-Registrar Agreement will require that registrants consent to this publication.
We shall notify each of our registrars regarding the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to the Registry Operator by such registrar is collected and used, and the intended recipients (or categories of recipients) of such Personal Data (the data in question is essentially the registrant and contact data required to be published in the WHOIS). We will require each registrar to obtain the consent of each registrant in the TLD for the collection and use of such Personal Data. The policies will be posted publicly on our TLD web site. As the registry operator, we shall not use or authorize the use of Personal Data in any way that is incompatible with the notice provided to registrars.
Our privacy and data use policies are as follows:
- As registry operator, we do not plan on selling bulk WHOIS data. We will not sell contact data in any way. We will not allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations.
- DNS query data will never be sold in a way that is personally identifiable.
- We may from time to time use the demographic data collected for statistical analysis, provided that this analysis will not disclose individual Personal Data and provided that such use is compatible with the notice provided to registrars regarding the purpose and procedures for such use.
As the registry operator we shall take significant steps to protect Personal Data collected from registrars from loss, misuse, unauthorized disclosure, alteration, or destruction. In our responses to Question 30 (“Security Policy”) and Question 38 (“Escrow”) we detail the security policies and procedures we will use to protect the registry system and the data contained there from unauthorized access and loss.
Please see our response to Question 26 (“WHOIS”) regarding “searchable WHOIS” and rate-limiting. That section contains details about how we will limit the mining of WHOIS data by spammers and other parties who abuse access to the WHOIS.
In order to acquire and maintain accreditation for our TLD, we will require registrars to adhere to certain information technology policies designed to help protect registrant data. These will include standards for access to the registry system and password management protocols. Our response to Question 30, “Security Policy” provides details of implementation.
We will allow the use of proxy and privacy services, which can protect the personal data of registrants from spammers and other parties that mine zone files and WHOIS data. We are aware that there are parties who may use privacy services to protect their free speech rights, or to avoid religious or political persecution.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
Dabur has adopted the above-mentioned and other policies to ensure fair and equitable access and cost structures to the Internet community, including:
- no new burdens placed on the Internet community to resolve name disputes
- utilization of standard registration practices and policies (as detailed in responses to questions 27, 28, 29)
- protection of trademarks at launch and on-going operations (as detailed in the response to question 29)
- fair and reasonable wholesale prices
- fair and equitable treatment of registrars As per the ICANN Registry Agreement, we will use only ICANN-accredited registrars, and will provide non-discriminatory access to registry services to those registrars.
Pricing Policies and Commitments
Pricing for domain names at General Availability will be $0 per domain year. Dabur reserves the right to change this pricing for promotional purposes in a manner available to all accredited registrars. Registry Operator reserves the right to work with ICANN to initiate an increase in the wholesale price of domains if required. Registry Operator will provide reasonable notice to the registrars of any approved price increase.
Privacy Policy:
In line with the recognized International practice and for the information of customers and others who visit Dabur and its subsidiaries websites, we believe it is necessary to post a privacy statement. We understand that our customers and web site visitors are concerned about the privacy of information. We have established policies and procedures concerning the collection, use and security of users information that will help protect their privacy. Our privacy policies are designed to help us serve our customers⁄visitors while maintaining strict privacy and security standards. Customer confidentiality and privacy are of utmost concern to SBI.
Dabur respects the privacy rights and interests of each person and will observe the following principles when processing sensitive ⁄ personal data:
- Data will be processed fairly and lawfully.
- Data will be collected for specified and legitimate purposes and not processed further in ways incompatible with those purposes which have been duly explained, communicated to and consented to by each person concerned.
- Data will be relevant to and not excessive for the purposes for which they are collected and used. For example, data may be rendered anonymous when feasible and appropriate, depending on the nature of the data and the risks associated with the intended uses.
- Data will be kept only as long as it is necessary for the purposes for which it was collected and processed and in accordance with data storage requirements under various applicable local laws.
- Data will be processed in having full regard to each person’s lawful rights (as described in these Standards or as provided by appropriate law).
- All appropriate technical, physical, and organizational measures will be taken to prevent unauthorized access, unlawful processing, and unauthorized or accidental loss, destruction, or damage to data.
- SBI does not release customer information except as directed by law or as per your mandate.
We use information to:
- Comply with all applicable laws and regulations
- Help us design or improve our products and services for users benefit.
- Understand users’ needs so that we can provide quality products and superior services.
- To comply with laws, guidelines and regulations that governs the financial services in the country.
Privacy policy is subject to change periodically.