.scb New gTLD Application
Click to view Chinese translation articles.
-----------------------------------
New gTLD Application Submitted to ICANN by: The Siam Commercial Bank Public Company Limited (ʺSCBʺ)
String: scb
Originally Posted: 13 June 2012
Application ID: 1-1197-50009
Applicant Information
- Full legal name
The Siam Commercial Bank Public Company Limited (ʺSCBʺ)
- Address of the principal place of business
9 Rutchadapisek Rd
Jatujak
Bangkok 10900
TH
- Phone number
+66 2 544 1111
- Fax number
+66 2 544 1111
- If applicable, website or URL
http:⁄⁄www.scb.co.th
Primary Contact
6(a). Name
Mr. Teeraphong Mahatham
6(b). Title
Vice President, Change Program
6(c). Address
6(d). Phone Number
+66 2 544 7290
6(e). Fax Number
+66 2 544 4948
6(f). Email Address
Secondary Contact
7(a). Name
Ms. Keerataporn Sripan
7(b). Title
Vice President, Strategic Planning
7(c). Address
7(d). Phone Number
+6625445126
7(e). Fax Number
+6625443908
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Public Company Limited
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Thai
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Anand Panyarachun Chairman of the Board, Independent Director and Member of the Corporate Social Responsibility Committee
Bodin Asavanich Director, Member of the Executive Committee, Senior Executive Vice President, and Group General Counsel
Chairayu Isarangkun Na Ayuthaya Director and Chairman of the Corporate Social Responsibility Committee
Chumpol NaLamlieng Independent Director and Chairman of the Nomination, Compensation, and Corporate Governance Committee
Disnadda Diskul Director and Member of the Corporate Social Responsibility Committee
Ekamol Kiriwat Independent Director and Member of the Audit Committee
Jada Wattanasiritham Independent Director, Memb. of the Corp. Soc. Respon. Com. and Memb. of Nomination, Compensation, and Corp Gov Committee
Kannikar Chalitaporn President, Member of the Executive Committee, and Member of the Corporate Social Responsibility Committee
Kulpatra Sirodom Independent Director and Member of the Audit Committee
Maris Samaram Independent Director, and Chairman of the Audit Committee
Robert Ralph Parks Independent Director and Member of Nomination, Compensation, and Corporate Governance Committee
Sumate Tanthuwanit Independent Director and Member of the Audit Committee
Supa Piyajitti Director and Member of the Nomination, Compensation, and Corporate Governance Committee
Thevan Vichitakul Director and Member of Nomination, Compensation, and Corporate Governance Committee
Vicharn Panich Independent Director and Member of the Corporate Social Responsibility Committee
Vichit Suraphongchai Director, Chairman of the Executive Committee, and Member of the Corporate Social Responsibility Committee
11(b). Name(s) and position(s) of all officers and partners
Arthid Nanthawithaya Senior Executive Vice President, Group Head, Wholesale Banking Group
Bodin Asavanich Senior Executive Vice President, Group General Counsel
Deepak Sarup Senior Executive Vice President, Chief Financial Officer & Head, Finance Group and Change Program
Kannikar Chalitaporn President
Manoon Sunkunakorn Senior Executive Vice President, Group Head, Human Resources Group
Sarunthorn Chutima Senior Executive Vice President, Division Head, Special Assets Group
Sirichai Sombutsiri Senior Executive Vice President, Group Head, Business Banking Group
Vichit Suraphongchai Director, Chairman of the Executive Committee, and Member of the Corporate Social Responsibility Committee
Yokporn Tantisawetrat Senior Executive Vice President, Chief Risk Officer
Yol Phokasub Senior Executive Vice President, Group Head, Retail Banking Group
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Bureau of the crown property and group Not Applicable
Krung Thai Asset Management Public Company Limited via Vayupak Mutual Fund 1 Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
scb
14(a). If an IDN, provide the A-label (beginning with "xn--").
N⁄A
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
N⁄A
14(c). If an IDN, provide the language of the label (in English).
N⁄A
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
N⁄A
14(d). If an IDN, provide the script of the label (in English).
N⁄A
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
N⁄A
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
N⁄A
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
N⁄A
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
N⁄A
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
.SCB is a string composed of three ascii characters, the same as existing three characters gTLDs, which has no known operational nor rendering problems.
We have checked and found that this string combination is not a reserved word. In addition, we searched for other companies and organization which may use this string combination and there is none.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
N⁄A
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
We, SCB, aim to use .scb TLD as a .brand TLD with multiple purposes – short term ones and long term ones. In the short term, we will strengthen our “SCB” branding as well as solving the internet problem (such as phishing, confusion) while the long term mission is to utilize the .scb to heavily expand our market coverage and services.
At a starting point, we will use the .scb TLD to consolidate website addresses of SCB group businesses into one TLD. This will help establish a cohesive, clear, dedicated, immediately identifiable online identity, experience and channel for SCB. The .scb TLD provides potential to enhance our internet strategy as it will bring SCB’s online presences together into one clear channel of communication and enable us to enhance our online security. The .scb TLD will clearly distinguish SCB and its products and services from its competitors. Furthermore, .scb TLD is aimed at promoting and protecting SCB’s name from other entities in cyberspace. The .scb shall provide a distinction in terms of the legitimacy of the information of SCB and its sites, making it easier for its clients to easily locate the SCB products and services they need.
Later on, once the “SCB” branding is strengthened in the internet world which may take 3-5 years, we will be utilizing our .scb to provide the sophisticated services to the millions of our current customers.
For your information, SCB is a major commercial bank in South East Asia with Total Assets of THB 1,878 billion (USD 626 billion), Net Profit of THB 36 billion (USD 1.2 billion), and Market Capitalization of THB 396 billion (USD 13.2 million) as of 31st December 2011. Further, it has 1,094 branches, 8,459 ATMs and more than 12 million customers as of 31st December 2011. As such, it has demonstrates ability to create a big impact to the internet and all the customers.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
There are two main beneficiaries of the .scb:
- The organization (SCB): The .scb will allow SCB to consolidate its diverse existing online presences. It will merge more than 30 websites of the SCB Group of Companies into a unified and consistent online platform. This will assist in building SCB brand awareness, brand loyalty and trust. Since the .scb is easier to find and remember than existing SCB domain names, SCB will have increased traffic which leads to opportunity for innovative product and service improvement. On the other hand, the .scb will eliminate miss-traffic due to typosquatting and misspellings. All registrations in the .scb TLD will be made and their use controlled by SCB, thus preventing abuse and in particular offering high protection to SCB’s value trademarks and reputation. The .scb will also help SCB protect its customers against illegitimate products and services by providing a space that guarantees the legitimacy of products and information accessed through the .scb TLD. After the first period of strengthening SCB name in the internet world, we plan to provide the sophisticated services to our customers and hence these services will benefit both ourselves (SCB) and all of our customers.
- The clients (Internet Users): The greatest benefit of the .scb TLD to both internet users seeking SCB products & services information and the existing online customers will be the increase in trust and confidence about the legitimacy of products & services and information accessed through .scb site and the security of SCB online banking service. The direct and exclusive connection between .scb and SCB company will be the foundation of this trust and confidence. Moreover, the naming convention that will be employed in the .scb TLD for example product name .scb, customer segment .scb will enable online customers to find the products, services and information they seek more quickly and reliably while reducing confusion.
The .scb TLD will be one among the first group of new gTLDs added to the root in which a company’s brand and the values of the brand will be clearly communicated by and through the .scb TLD. We anticipate that the .scb TLD will generate awareness of SCB products and services to online customers in both domestic and international markets. This will improve our customer online experience as the .scb TLD will link all SCB affiliate and product websites to a familiar unified TLD and help to promote SCB’s promise in providing total customer solutions. Moreover, the .scb TLD will prevent abuse and infringement and increase SCB brand reliability and trust and confidence in e-commerce.
Utilizing the .scb TLD will help strengthen competitive advantage especially during the upcoming full implementation of the AEC regional market. The .scb TLD will help SCB capitalize on the increasing business opportunities. It will also create a more easy and convenient customer online experience, create reliability and trust for the customers.
SCB will be the sole registrant within the .scb TLD, and as such is provided a competitive advantage in regards to existing TLDs as there will be a higher availability of domain names and the recall of the TLD will be intrinsically tied to the domain name being registered and the registrant, SCB.
Marketing and outreach activities in relation to our TLD will be conducted; these will target both at registrants and internet users. We will utilize all existing customer channels both online and offline i.e. website, social network, public relation activities, direct mail to targeted customer and media, including visibility at branches and ATM screen. Moreover, we will utilize existing internal communications channels to alert relevant staff to the existence of .scb TLD as a new online means of communicating our brand message and offering our products to customers.
To promote .scb TLD awareness among public, it will be important to conduct communication campaign as the following :
- Informing consumers of the .scb TLD through content developed for our existing web sites.
- Informing consumers of the .scb TLD through our existing communication material and campaigns by featuring and highlighting .scb TLD domain names in these campaigns (print, media, online, social network).
- Informing targeted consumers and employee of the .scb TLD through our corporate events i.e. business seminars, staff orientation and etc.
The communication activities will generate awareness among internet users, targeted customers and prospective customers. The activities will make customers realize SCB’s trustworthy and technology potential to deliver service excellence as well as SCB leadership status in Thailand’s banking business.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
The domain name registration under .scb TLD will be done exclusively by Siam Commercial Bank PCL for the purposes of promoting and selling its innovative technology-based financial products for SCB and its subsidiaries. In other words, Siam Commercial Bank PCL will be both the registry and the sole registrant of the .scb TLD. The sub-domains under .scb will be either SCB’s subsidiaries’ websites or SCB’s innovative financial products.
All registrations under the .scb TLD will be made for a one-year term with annual evaluation by management whether they are suitable to be continued. The domain names under the .scb TLD will not be sold (the registration fees will not be charged). All the occurred cost is considered as an internal cost and will be covered by .scb TLD operating budget.
With the aforementioned very tight and close control of domain registration per our .brand TLD purpose, we strongly believe the impact to society and consumers will be well minimized.