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.saxo New gTLD Application

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New gTLD Application Submitted to ICANN by: Saxo Bank A/S

 

Application Downloaded On: 22 Aug 2014

 

String: saxo

 

Application ID: 1-1043-58809

 

Applicant Information

 

  1. Full legal name

Saxo Bank A/S

 

  1. Address of the principal place of business

Philip Heymans Alle 15 Hellerup - 2900 DK

 

  1. Phone number

+4539774000

 

  1. Fax number

+4539774200

 

  1. If applicable, website or URL

http://www.saxobank.com

 

Primary Contact

 

6(a). Name

Anne-Mette Roed

 

6(b). Title

Project & Process Manager

 

6(c). Address

 

6(d). Phone Number

+4533886565

 

6(e). Fax Number

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Jacob Wissum

 

7(b). Title

Legal Manager

 

7(c). Address

 

7(d). Phone Number

+4539774000

 

7(e). Fax Number

+4539774200

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Limited Company (aktieselskab)

 

8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).

Selskabsloven (Love om aktie- og anpartsselskaber)  https://www.retsinformation.dk/forms/r0710.aspx?id=135933

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

 

9(b). If the applying entity is a subsidiary, provide the parent company.

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Name

Position

Asiff Hirji Member of the Board

Dionissos Malamatinas Deputy Chairman of the Board

Jacob Polny Alternate member of the Board

Karl Ivar Peterson Member of the Board

Kurt Kokhauge Larsen Chairman of the Board

Thomas Stig Plenborg Member of the Board

 

11(b). Name(s) and position(s) of all officers and partners

Name

Position

Christian Hammer Head of Development

Claus Nielsen Head of Markets

Eric Rylberg CED

Karina Deacon Chief Financial Officer

Karsten Poulsen CED

Kim Fournais CEO

Lars Seier Christensen CEO

Mikael Munck CIO

Stig Pastwa Chief Commercial Officer

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

Name

Position

Kim Fournais Holding Not Applicable

Lars Seier Christensen Holding Not Applicable

TPG Merl Sarl Not Applicable

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

saxo

 

14A. If applying for an IDN, provide the A-label (beginning with "xn--").

 

 

14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

 

14C1. If an IDN, provide the language of the label (in English).

 

 

14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

 

14D1. If an IDN, provide the script of the label (in English).

 

 

14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).

 

 

14E. If an IDN, list all code points contained in the U-label according to Unicode form.

 

 

15A. If an IDN, upload IDN tables for the proposed registry.  An IDN table must include:

the applied-for gTLD string relevant to the tables,

the script or language designator (as defined in BCP 47),

table version number,

effective date (DD Month YYYY), and

contact name, email address, and phone number.

Submission of IDN tables in a standards-based format is encouraged.

 

 

15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

 

15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.

 

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

 

To the Applicant’s knowledge, there are no operational or rendering problems concerning the applied-for gTLD string.

 

 

  1. OPTIONAL.

Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

 

18A. Describe the mission/purpose of your proposed gTLD.

 

According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:

  1. Reflect and operate Applicant’s key and most distinctive brand (“SAXO”) at the top level of the DNS’ hierarchy;
  2. Provide stakeholders of the Applicant, including subsidiaries, and their respective suppliers, customers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;
  3. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
  4. Provide selected stakeholders in SAXO brands with the opportunity to create a secure and safe Internet environment that is mainly or even fully under control of the Applicant and⁄or such stakeholders;

 

18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

  1. SAXO is Applicant’s most recognized brand, having international exposure in the global activities of the Applicant as an investment bank and a provider of financial software to other companies through a white label program. As an investment bank, the Applicant is active in different areas for which the SAXO brand is used and which currently include: Saxo Bank, where the Applicant provides its clients with electronic access to global exchanges, reliable trade executions and real-time market data, all through its state-of-the-art IT infrastructure, Saxo Asset Management, Saxo Properties, Saxo Privatbank and Saxo Capital Markets. In relation to software development the SAXO brand is used in relation to its development of the SaxoTraders software and in relation to the delivery of financial software to a number of other companies. The proposed gTLD aims at consolidating the reputation of the Applicant’s SAXO brand;
  2. From the Applicant’s perspective, .SAXO will bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .SAXO top-level domain will be unambiguous as regards the identity of the Registry Operator, the source of the content and services offered under the .SAXO and⁄or the affiliation between the Registry Operator and the TLD;
  3. As mentioned in the vision ⁄ mission statement before, some of the key reasons why Applicant is applying for .SAXO are:
  4. Marketing and branding: reflect the Applicant’s key brand SAXO at the top-level of the DNS’ hierarchy,
  5. Safety and security, given the fact that the TLD and most if not all of the domain names registered therein will be completely or at least partially under the control of the Registry Operator;
  6. Affiliation between the core SAXO brand and different services, product and service brands registered and⁄or used by SAXO BANK and⁄or its subsidiaries in their day-to-day business;
  7. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .SAXO top-level domain include but are not limited to:
  8. Reservation of domain names in the name of the Applicant. These names include:

 

  1. a) descriptive names, referring to the actual day-to-day business activities of the Applicant and⁄or its subsidiaries;
  2. b) descriptive names, referring to the internal departments of the Applicant;
  3. c) descriptive names, referring to the subsidiaries of the Applicant;
  4. d) product and service brands promoted by the Applicant and⁄or its subsidiaries now and in the future;
  5. e)

 

  1. Launch of the TLD:

 

  1. a) Sunrise: allow physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names that are identical to their trademarks;
  2. b) General availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions.
  3. c) Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Applicant for the TLD (SAXO BANK). In any case, the Applicant reserves the right to impose additional and other restrictions from time to time at its sole discretion;

 

  1. Given the fact that the Applicant is a company that is established in Denmark, it is subject to both national and European privacy and data protection rules and practices.

 

  1. The Applicant has been established in 1992 as a brokerage firm, under the name Midas Fondsmæglerselskab. In 2001, the Applicant obtained a banking license and changed its name into SAXO BANK. Since then, the Applicant has been trading under the SAXO brand and domain name (saxobank.com). The Applicant has developed an important reputation in online investment banking and in software development. Therefore, the Applicant has different ways in order to make existing and future clients, visitors and stakeholders aware of the (gradual) move from the group’s saxobank.com domain name to the .SAXO TLD, including but not limited to:
  2. Internet advertising campaigns;
  3. having Internet traffic to its key domain names resolving into domain names registered in the .SAXO TLD;
  4. email marketing campaigns; etc.

 

18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?

 

  1. The Applicant will organize the registry operation for the .SAXO in such a manner that it will minimize the likelihood of having multiple applications for a particular domain name. This can be achieved in one of the following ways:
  2. Given the fact that, at least prior to the launch of the .SAXO top-level domain, the Applicant ⁄ Registry Operator will reserve, delegate and use a large number of domain names that are directly or indirectly relevant to Applicant’s business in its own name. Since quite a number of these domain names will be of a descriptive nature, the chances for qualifying ⁄ eligible applicants ⁄ registrants to register such domain names after the launch will be limited;
  3. The Registry Operator will release available domain names post launch in a highly controlled manner, which also reduces the likelihood that two or more applicants qualify for the registration of the same domain name in the .SAXO top-level domain;
  4. As a method of last resort, and subject to the actual domain name registration policy adopted by the Registry Operator and in force at the time of registration, domain names will be allocated on a first-come, first-served basis.
  5. The Applicant intends to make the .SAXO top-level domain available to qualifying domain name registrants at no cost to them; The Applicant ⁄ Registry Operator may, at its discretion charge a fee for the registration of domain names under the .SAXO TLD.
  6. The Applicant ⁄ Registry Operator may at its discretion make contractual commitments to increase or decrease the fees for the registration of domain names under the .SAXO TLD.