.bradesco New gTLD Application
Click to view Chinese translation articles.
-----------------------------------
New gTLD Application Submitted to ICANN by: Banco Bradesco S.A.
String: bradesco
Originally Posted: 13 June 2012
Application ID: 1-898-653
Applicant Information
- Full legal name
Banco Bradesco S.A.
- Address of the principal place of business
Cidade de Deus, s⁄n
Vila Yara
Osasco São Paulo 06029-900
BR
- Phone number
+55 11 3681 4011
- Fax number
+55 11 3684 8351
- If applicable, website or URL
http:⁄⁄www.bradesco.com.br
Primary Contact
6(a). Name
Mr. Leandro Bissoli
6(b). Title
Partner
6(c). Address
6(d). Phone Number
+55 11 3068 0777
6(e). Fax Number
+55 11 3068 0777
6(f). Email Address
Secondary Contact
7(a). Name
Ms. Patricia Peck Garrido Pinheiro
7(b). Title
Partner
7(c). Address
7(d). Phone Number
+55 11 3068 0777
7(e). Fax Number
+55 11 3068 0777
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Brazil
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
BM_and_FBovespa;BBDC3 and BBDC4
9(b). If the applying entity is a subsidiary, provide the parent company.
No
9(c). If the applying entity is a joint venture, list all joint venture partners.
No
Applicant Background
11(a). Name(s) and position(s) of all directors
Antônio Bornia Vice- Chairman of the Board
Carlos Alberto Rodrigues Guilherme Member of the Board
Denise Aguiar Alvarez Member of the Board
João Aguiar Alvarez Member of the Board
Lazaro de Mello Brandão Chairman
Luiz Carlos Trabuco Cappi Member of the Board
Mário da Silva Teixeira Júnior Member of the Board
Milton Matsumoto Member of the Board
Ricardo Espírito Santo Salgado Member of the Board
11(b). Name(s) and position(s) of all officers and partners
Aurélio Conrado Boni Vice President
Domingos Figueiredo de Abreu Vice President
José Alcides Munhoz Vice President
Julio de Siqueira Carvalho de Araujo Vice President
Luiz Carlos Trabuco Cappi CEO
Sérgio Alexandre Figueiredo Clemente Vice President
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Cidade de Deus – Companhia Comercial de Participações- Not Applicable
Fundação Bradesco Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
bradesco
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
We ensured that there are no known operational or rendering problems concerning the applied-for gTLD string in three ways:
- First, we researched whether any top-level string composed of the letters of the Latin alphabet has ever had any operational or rendering problems. We concluded from that research that there is no third-party experience or knowledge that would lead us to believe that there is any operational or rendering problems with the applied-for gTLD string.
- Second, using Minds + Machines’ Espresso system, M+M created a test-bed version of the applied-for gTLD string as a top-level domain. M+M then conducted a series of tests, including simulations of many of the day-to-day registry functions, and found no operational or rendering problems.
- Finally, we consulted with Robert Martin-Legène of PCH who confirmed that there are no known rendering issues with Latin alphabet domains at the second or at the top level.
Hence we concluded that there are no known operational or rendering problems with the applied-for gTLD string.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
The main mission of Banco Bradesco is to provide solutions, financial products and services and insurance with agility and competence, especially by way of banking inclusion and the promotion of social mobility, contributing to sustainable development and to the construction of lasting relationships to add value for the shareholders and for society as a whole.
For this reason, the request for gTLD.bradesco serves as a basis for support to render viability to the primary mission of Banco Bradesco, which consists of the expansion of its global presence, in an innovative fashion, to promote banking inclusion and via the secure use of technology.
It is this banking inclusion sought by Banco Bradesco, consolidated on the national market on a daily basis, that has promoted positive social mobility on the part of the previously underprivileged Brazilian population.
The levels of consumption in Brazilian families has been driven by the increased level of activity in the job market, while investments have benefitted from the opportunities related to the major sporting events planned for the coming years to the exploration of the pre-salt oil fields. On this point, it is fitting to underline the fact that Banco Bradesco was the first Brazilian company to sponsor the Rio 2016 Olympic Games set to take place in Rio de Janeiro in 2016.
With no signs of excessive undermining of income on the part of the borrowers and with the continuity of the process for social mobility, the outlook for the Brazilian banking system remains favorable, which means that Banco Bradesco has sufficient reason and support to further expand its operations, both on the Brazilian market and on a global level.
Within this scenario of growth, Banco Bradesco designed a strategy for organic growth where, in the last 12 months, it opened 1,009 new Branches, thereby adding more than new employees in this period.
The banking inclusion of Brazilian population with the lowest purchasing power in the major urban centers and in specific locations lies in the essence of the activities carried out by the Bank. The foremost beneficiaries of this service include classes D and E.
Currently, Banco Bradesco holds 25.1 million Checking Accounts, 43.4 million Savings Accounts and has 40.3 million customers for its Insurance Group. All of these clients have access to a Services Network in Brazil with 7,586 Points of Service. These Bradesco customers also have access to 1,477 Electronic Points of Service (PAEs), 34,839 Bradesco Express Outlets, 34,516 ATMs pertaining to the company´s own Bradesco Dia & Noite Automatic Service Network and 12,455 Shared Network ATMs. The Bank also has 12 branches outside Brazil.
In 2010, on average, more than eight thousand new checking accounts were opened each day. Since 2009, Bradesco has been present in every single one of the 5,565 Brazilian municipal districts. An element of evidence relating to the work done by the Bank to promote inclusion is the fact that, of the total number of private individual account holders within the Organization, 31% belong to social classes D and E.
The Bank believes that banking inclusion triggers a beneficial cycle in Society. With the possibility of access to credit, people promote local commerce, thereby generating opportunities for retailers to bring their activities in line with the regulating norms and to consolidate themselves as corporate entities. With the support of Bradesco, they are able to obtain credit to invest in their businesses and this leads to the generating of new jobs, improvement in the offer of products, the gaining of new customers and the conquest of loyalty among existing customers, especially through facility in the acquisition of goods and services within their own communities. This being so, economic, social and intellectual development give rise to the evolution of the people involved and their businesses
It is in this sense that Banco Bradesco intends to further expand its presence, now within the digital environment, via promoting the use of new technologies designed to facilitate access and accessibility to use and, especially, to facilitate understanding of its messages among its wide ranging public (customers and employees) through the use of this new extension. With the concession of this system, Banco Bradesco will be able to produce advertising campaigns and messages that are clearer to its customers and users, it will facilitate access to the Banks products and services and provide support for customer perception of security in the digital channels.
In addition to this, we should also point out that the “Bradesco” brand has been considered for years as being the most valuable brand name in Brazil; for six consecutive years in accordance with the Brand Finance⁄Superbrands, as well, as being the ninth most valuable among all of the banks in the world (http:⁄⁄www.superbrands.com.br⁄index.html) and also standing among the top global positions in other rankings.
The companies within the Bradesco Group have been the recipients of a number of awards in recent years or have been classified in prestigious positions in financial market analysis rankings, be it due to their excellence in the exercise of their activities or due to the consolidation and increase in value of the brand on the market, as demonstrated through some of the awards received by the bank and listed below:
- Highlight in ranking for the world’s largest banks in terms of market value, standing in 10th place (Bloomberg);
- Largest private capital business group in Brazil (“Major Groups” Year Book - Valor Econômico);
- One of the best companies to work for, according to “Biggest among the Best for 2011” (GreatPlacetoWork®, in partnership with the O Estado de São Paulo newspaper);
- Best company in personnel management in the category for “More than 10,000 employees” (Valor Carreira – Valor Econômico);
- For the 7th consecutive occasion, Bradesco is included in the Business Sustainability Index (BSI) portfolio pertaining to the São Paulo Securities, Commodities and Futures Exchange (BM&FBovespa);
- The Bradesco Insurance Group received the “Professionals of the Year” award in the “Nationwide Campaign” category with its “Vai Que” campaign (Rede Globo); and
Acknowledgement of Bradesco’s performance has been underlined by a number of major international publications, with the following emphasis for the “Forbes - The World’s Leading Companies” survey from May 2011, which presents Banco Bradesco in 1st Place in the Brazilian Financial Segment and 3rd place in the World.
In addition to the awards and recognition listed above, it is worth remembering that on January 5, 2012, Banco Bradesco became a signatory of the International Declaration of Banks on the Environment and Sustainable Development, formalizing its entry to the United Nations Environment Programme – Financial Initiative (UNEP-FI), a program run by the United Nations Organization aimed especially at financial institutions committed to sustainable finances.
These are the fruits of a Bank that always invests in innovation based on the use of Technology to facilitate access and use by its customers. It is this excellence and innovation that serve as a base for the sustainable growth of the Bank. Banco Bradesco is a pioneer in technology, developing efficient means of reaching its customers and processing its operations in a secure and un-interrupted manner, constantly investing in innovations and the development of new products and services.
To render all of its products and solutions viable, the Bank has a Department of Information and Technology Research (DPIT), consisting of a multidisciplinary team of analysts, engineers and specialists whose foremost mission it is to seek innovation.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Another objective sought by Banco Bradesco with the concession of gTLD 〈〈.bradesco〉〉 is one of a social nature. The Bank plans to reduce the number of frauds practiced via the internet in Brazil.
Considered to be one of the most modern companies in the world in the indication of tendencies and in the anticipation of services and products for its customers, Banco Bradesco invested U$ 4.3 billion in the field of technology in 2011.
It was the first Brazilian bank to use a computer, almost 40 years ago, and it was also the first company to use the internet in this Country. As a pioneer in Internet Banking operations, the bradesco.com.br address has become a reference in the provision of financial services over the Worldwide Web. Bradesco also offers Internet Banking services for its visually handicapped customers and this solution rendered the position of finalist in the Smithsonian Awards, the most important American award that indicates the companies that make the best use of Information Technology to benefit society.
Banco Bradesco was also the first Bank to provide an exclusive channel via telephone to attend its customers. Today, a sophisticated personalized attendance system makes Fone Fácil (the brand name for the attendance service) one of the most efficient channels of attendance in Brazil. Another example is the Bradesco Mobile Banking service, through which customers are able to carry out banking operations via their mobile telephones.
According to the Brazilian Banks Federation (FEBRABAN – the agency responsible for representing the Brazilian banking sector), in 2011 there was a growth of 36% (thirty six percent) in financial losses from electronic frauds in comparison with the same period for 2010, causing a financial loss of R$ 685 million to Brazilian banks in the first half of the year alone.
The Bank is already part of and complies with the requisites of the DPN “.b.br”, created in 2008 by the Center for Information and Coordination for Dot BR domains (http:⁄⁄www.nic.br⁄atividades⁄dom-bbr.htm), the specific purpose of which is to provide exclusive domain for banks. In this way, the user may rest assured that if a domain carries the extension .b.br, it can only be a financial institution and must also carry the extension DNSSEC in its operation, which further increases the security of its users.
The Banco wishes, via the implementation of gTLD 〈〈.bradesco〉〉, to make it even more difficult for criminals to practice frauds. Electronic frauds take place outside the Bank via the undue appropriation of access codes or personal data pertaining to internet users. In this case, users are normally led to access fake pages at addresses that are similar to those of the banks or to pass on personal information via channels that they believe to be the property of the Banks (cybersquatting or typosquatting). With the use of gTLD 〈〈.bradesco〉〉, the communications and messages may be clearly identified by the users, creating a single standard of access to the services and products, reducing the margin for error, facilitating the relationship and increasing the efficiency of the services provided.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
Since the registry of second level domains under the intended extension will not be made available to third parties, will be exclusive to the companies within the same Group. Banco Bradesco will not need to alter its policies of privacy and confidentiality. However, it is worth pointing out that the Financial Institutions in Brazil have a legal obligation to safeguard data pertaining to the customers.
There will be no possibility of conflicts in the case of multiple requests for a particular domain name or amounts relating to the acquisition and use of a second level domain, since, because they are inserted in the same economic group, the costs for the concession of second level domains for these companies are shared.