.barclays New gTLD Application
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New gTLD Application Submitted to ICANN by: Barclays Bank PLC
Application Downloaded On: 09 Oct 2014
String: barclays
Application ID: 1-1291-38102
Applicant Information
- Full legal name
Barclays Bank PLC
- Address of the principal place of business
1 Churchill Place London - E14 5HP GB
- Phone number
+44 207 0159370
- Fax number
+44 1452638454
- If applicable, website or URL
http://www.barclays.com
Primary Contact
6(a). Name
Anne-Mette Roed
6(b). Title
Project & Process Manager
6(c). Address
6(d). Phone Number
+4533886565
6(e). Fax Number
+44 1452638454
6(f). Email Address
Secondary Contact
7(a). Name
Ashruf Mukadam
7(b). Title
Senior Global Digital Strategy Manager
7(c). Address
7(d). Phone Number
+44 207 0159370
7(e). Fax Number
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Public Limited Company
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
English Law http://www.legislation.gov.uk/ukpga/2006/46/contents
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
Barclays PLC
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
Christopher George Lucas Group Finance Director
Robert Edward Diamond Group Chief Executive
11(b). Name(s) and position(s) of all officers and partners
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
barclays
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
A number of operational and rendering issues may arise with the delegation, and subsequent operation and use of a new TLD. Some of these issues may be experienced just by the users of one or two particular TLDs, due to the nature or composition of the string itself; whereas other issues (such as software support) may be experienced across all new TLDs.
Evaluation of the potential operational and rendering issues for this TLD was delegated to ARI. ARI is experienced with:
– The operational issues of operating TLDs.
– TLDs that offer registrations at the third level (eg .com.au, .net.au) and below.
– The rendering and operational issues surrounding the introduction of IDNs.
ARI has executed a suite of tests to evaluate any issues arising from the use of the TLD string. ARI configured a test environment that consisted of DNS software, web server software, and an email server configured for sample domains in this TLD. Where possible, ARI attempted to test many equivalent applications, however the number of and different versions of applications means that testing was limited to the most common environments.
The tests executed by ARI indicate that this TLD is subject to the same issues already experienced by TLDs in the root, which are neither new nor unique. A summary of the common issues is provided below:
– Some applications make assumptions about known valid TLDs and fail to recognize new TLDs.
– Some Non-IDN aware applications require the user to provide input in A-labels.
– Some IDN aware applications present the user with the domain name using A-labels instead of U-labels.
– Some IDN aware applications fail to render IRIs in a manner consistent with user expectations.
To mitigate these issues, ARI will work with us to ensure that maintainers of applications are made aware of the delegation and operation of this TLD. When relevant, we will refer the maintainers to the verification code produced by ICANN in the area for Universal Acceptance of All Top Level Domains such that operational issues can be mitigated for other TLDs.
ARI and us will work with maintainers of applications to provide subject matter knowledge where required, and provide directions to the tools provided by third parties such as the International Components for Unicode project and other groups, that can assist the application maintainer in adding the required support. User education may be required enabling users to configure their applications for correct functioning of this TLD. An informational section on the TLD website will be considered to address questions raised by the Internet community.
The steps ARI will take to mitigate these issues are more than adequate. Thus, we do not believe this TLD raises stability concerns and there is no reason that it should be denied on an operational and rendering issues bases.
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
MISSION⁄PURPOSE OF THE .barclays TLD
The mission⁄purpose of the .barclays TLD is to provide an authoritative, intuitive and cohesive communications channel to Barclays Bank PLC (herein referred to as ‘Barclays Bank’) through its globally-recognised Barclays brand. Barclays Bank is a leader in the financial services industry. Innovation differentiates Barclays Bank from its competitors as it strives to address the changing needs of its customers. Barclays Bank’s plans in relation to the .barclays TLD are an important aspect of this innovation.
As one of the first TLD’s dedicated solely to a single brand, the .barclays TLD will serve to meet the present and future needs of Barclays Bank. It will provide an innovative and flexible digital space that is able to rapidly adapt to accommodate the digital needs of Barclays Bank within a constantly evolving online space.
Barclays Bank is a major global financial services provider engaged in personal banking, credit cards, corporate and investment banking, and wealth and investment management. With over 300 years of history and expertise in banking, and operations in more than 50 countries, Barclays Bank moves, lends, invests and protects money for customers and clients worldwide.
Barclays Bank sees the .barclays TLD as a unique opportunity to transition its existing Barclays domain name portfolio and online presence to an authoritative, dedicated, and trusted online space that is clearly, concisely and relevantly named. Customers – current and prospective – will be able to interact with Barclays Bank with confidence. The use of an authoritative space will also help to reduce and⁄or eliminate domain names that are registered for the purposes of infringing Barclays trademarks.
Barclays Bank plans to request an exemption from clause 1b of the Registry Operator Code of Conduct (Specification 9) pursuant to clause 6 of the Code of Conduct to enable it to register domain names in its own right in the .barclays TLD. Domain names will not be made commercially available; all domain names in the TLD will be registered to and maintained by Barclays Bank for its own exclusive use. Barclays Bank will not sell, distribute or transfer control or use of any registration in the TLD to any third party that is not an Affiliate, as that term is defined in clause 2.9(c) of the Registry Agreement. This operating model will bring added benefits to the DNS by preventing abuse and infringement, thus increasing reliability and trust. Consequently, Barclays Bank anticipates that the .barclays TLD model and other TLDs will contribute to the development of a new level of trust and confidence on the Internet.
Furthermore, the .barclays TLD will contribute to building Barclays Bank’s reputation for and commitment to leadership and innovation in the online space. The .barclays TLD will allow for domain name registrations in support of individual products, services, and other initiatives of Barclays Bank’s business, whilst providing an impeccable level of service, quality, authenticity and value through the most technologically secure and advanced online environment – where customers can learn about and access Barclays Bank products and services.
The .barclays TLD will further the public interest by providing an authoritative, intuitive and cohesive communications channel that promotes Barclays Bank’s business and brand. Through the .barclays TLD, Barclays Bank will drive innovation not only in its own industry, but in the Internet as a whole. Having already demonstrated this innovation and leadership in its own industry, Barclays Bank hopes to provide existing and potential customers as well as the broader Internet community greater levels of service through the .barclays TLD. The added confidence inherent in Barclays Bank being the only eligible registrant in the TLD will ensure a direct and trusted line of communication between consumers and Barclays Bank. The innovation, increase in service level and trust in the TLD will also serve to promote competition on the Internet.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
GOALS OF THE .barclays TLD
The following goals have been identified as goals of the .barclays TLD:
REPUTATIONAL GOALS
1 CREATE A DEDICATED, AUTHORITATIVE TLD
One of the goals of the .barclays TLD is to develop the reputation of being the authoritative point-of-reference for Barclays Bank online, which consumers and Internet users will intuitively navigate to and trust.
Barclays Bank PLC (herein referred to as ‘Barclays Bank’) plans to request an exemption pursuant to clause 6 from clause 1(b) of the Registry Operator Code of Conduct (Specification 9) to enable it to register domain names in its own right in this TLD. Registrations will not be made commercially available; all domain name registrations in the TLD will be registered to and maintained by Barclays Bank for its own exclusive use. Barclays Bank will not sell, distribute or transfer control or use of any registration in the TLD to any third party that is not an Affiliate, as that term is defined in clause 2.9(c) of the Registry Agreement.
It is thus planned that the TLD will be operated and controlled by Barclays Bank; as such, it will leverage the power of the Barclays brand to promote .barclays as the single point-of-reference for Barclays Bank online. The .barclays TLD will reduce confusion for Internet users and also reduce the likelihood of their detriment from interacting with online entities that falsely or fraudulently purport to either represent Barclays Bank or impersonate Barclays Bank online. Users will therefore have confidence that .barclays namespace content is genuine and legitimate. Barclays Bank will ensure that the content of the .barclays namespace conforms to well-defined terms of use and registration in clearly drafted, easily accessible Internet policies, particularly as these impact upon the broader financial services sector in which Barclays Bank operates.
This goal to be an authoritative TLD will be achieved by ensuring all registrations and content is strictly authorised and controlled by Barclays Bank immediately upon delegation of the TLD.
A benefit for Barclays Bank will be the strengthening of its Barclays brand via the provision of a coherent, brand-specific information channel and a reduction in the risk of consumers being misled by unauthorised or infringing content. Having this authoritative TLD will create an Internet ‘lighthouse’ that clearly displays to consumers and Internet users without doubt that its websites and all content are approved by Barclays Bank.
Such an authoritative TLD may deliver financial benefits to Barclays Bank by potentially reducing the need for Search Engine Optimisation (SEO) costs due to marketing spend and labour not being devoted to this activity. In addition, costs related to the maintenance of defensive domain name registrations to protect the brand in various TLDs will, over time, be reduced.
Consumers will benefit by having certainty that all content within the .barclays TLD is authorised and company-approved. Within a single TLD, visitors to .barclays domain names will access information about Barclays Bank and its products and services, as designated by clear, logical domain names. The added confidence inherent in Barclays Bank being the only possible registrant will ensure a direct and trusted line of communication between consumers and Barclays Bank. Internet users can be assured that any information they access within the .barclays TLD is legitimate and supported by the reputation of the brand.
The .barclays TLD will also benefit the Internet, e-commerce and online communities by generating trust around the reputability of online content. It is in the interest of Barclays Bank, its customers and the wider financial services sector to ensure that the .barclays TLD remains true to its mission and purpose.
Surveys will be conducted by the Barclays Bank to assess a site user’s experience, alongside assessment of the authority and suitability of the information that .barclays conveys. This goal will be considered achieved when survey responses in a reporting cycle reveal a positive, trusting experience in using .barclays websites.
2 BUILD BRAND
Following the introduction of the .barclays TLD, efforts will shift to focusing on migrating content from the existing domain name portfolio to the .barclays TLD. This will begin to build the reputation of the TLD in the marketplace and the Barclays brand. External Barclays Bank marketing campaigns will include the .barclays TLD and drive traffic to .barclays websites.
Brand building will be achieved through the organic usage and replacement of the existing domain name portfolio and incorporation of .barclays into existing global and directed marketing in order to influence consumers. Once established, the TLD’s reputation will serve as a springboard for efforts to promote the TLD, facilitating its mission⁄purpose.
The promotion of .barclays-based websites will also provide an efficient marketing model that encompasses both brand and product. This is a far more efficient marketing approach than that currently employed – usage of existing TLDs and ccTLDs which are neither product or brand-related.
Barclays Bank will benefit from its internal departments registering, via an ICANN-accredited Registrar, valuable brand and business supportive domain names. These domain name registrations will be used to represent Barclays Bank products and services as well as key Barclays Bank strategic initiatives and mission⁄purpose of the .barclays TLD. Clear benefits arise from being able to maintain a more easily marketable online identity.
A website under the .barclays TLD will assure Internet users that they are accessing authoritative and reliable Barclays Bank information. As such, it is anticipated that more traffic will be directed to sites within the .barclays TLD and away from unreliable and illegitimate websites purporting to provide information relating to Barclays Bank products and services.
Surveys will be conducted to measure the impact of the introduction of the .barclays TLD against the existing domain name portfolio. Visit metrics will be utilised to measure the volume of traffic on .barclays websites and compared to traffic data of the current Barclays domain name portfolio.
3 CONTROL
Ensuring that the .barclays TLD is controlled by Barclays Bank is an additional goal which derives from the nature of Barclays Bank’s business. It is imperative from the point of view of security, consumer trust and legitimacy that the .barclays TLD be controlled by no party other than Barclays Bank. Any other outcome could have dire effects on consumer trust in Barclays Bank and the broader online banking sector.
This goal will be achieved when the TLD is delegated for use by ICANN and the internal policies described in this application are in place to control the registration and use of domain names. As mentioned above, this creates numerous benefits to Barclays Bank, its consumers and the wider Internet community.
Many benefits are similar to the above statements around trust and genuine content, but in addition to these, in meeting this goal of control, the Barclays Bank sees additional benefits such as:
Adaptability
As the Registry Operator, Barclays Bank will benefit from having ultimate control of the TLD and the policy that underpins it. This will enable policy to be developed that serves the mission and purpose of the TLD but, at the same time, allows it to adapt to support the business’s future direction on the Internet.
Being in control of the TLD gives Barclays Bank the comfort of knowing any future products or services will have a dedicated, easily identifiable and locatable TLD to reside in. It provides Barclays Bank with a platform from which to innovate or adapt to any changes in Internet policy or best practice. Being in control of the TLD also gives Barclays Bank the ability to change direction and approach, quickly and in line with its current goals and policies.
Availability
Being in control of the .barclays TLD will enable Barclays Bank to register Barclays-related domains names without the need to compete within other TLDs and ccTLDs. The TLD will allow key products and marketing campaigns to be supported by shorter and more relevant domains names that are easy to remember. Thus, consumers and Internet users will be able to intuitively navigate and find relevant domains names which are authoritative and originating only from Barclays Bank.
As also mentioned above, surveys will be used to measure user experience and determine that the goal of control has been met.
4 LEADERSHIP
Another goal of the TLD is to promote and identify Barclays Bank as a leader in innovation and online content. Through the .barclays TLD, Barclays Bank will create a platform by which it can lead innovation in online branding, marketing initiatives and information delivery.
An additional benefit to Barclays Bank will be in furthering its existing reputation as a global leader of the financial services industry. The intrinsic relationship between Barclays Bank and the Barclays brand will serve to enhance both brands simultaneously.
Success will be achieved by maintaining viable and up-to-date content about Barclays Bank products, whilst using the TLD as an innovative marketing and communications tool. As Internet usage evolves and new TLDs emerge, Barclays Bank aspires to be a leader in this new era of Internet development.
Visit metrics and survey results will be used to measure how many visits are recorded against the site and the perception of Barclays Bank in terms of industry leadership.
SERVICE LEVEL-RELATED GOALS
5 A CENTRALISED LOCATION FOR BARCLAYS BANK CONTENT AND INFORMATION
A goal of the .barclays TLD is to make information about Barclays Bank accessible and easily-locatable online. . The .barclays TLD will facilitate readily available and easily accessible information about Barclays Bank products and services by offering a controlled, centralised location for information and services related to Barclays Bank. This goal is underpinned by the authority, reliability and trustworthiness of the information provided in this centralised location.
Barclays Bank will benefit from having a cohesive and dedicated online space serving as a digital hub for all Barclays Bank activities on the Internet and supporting the global reach of Barclays Bank’s business. As previously stated, this may potentially reduce the costs of SEO and reduce company-related expenditure on marketing.
Consumers will benefit from the naming conventions employed in the .barclays TLD which will reflect, for example, a core aspect of Barclays Bank’s business (bankaccounts.barclays and homeinsurance.barclays). The clear, concise and relevant naming convention will enable a better user experience for consumers. It will also contribute significantly to reducing confusion. The .barclays TLD will provide for intuitive navigation.
Surveys will be conducted to assess a site user’s experience and the ease of accessing .barclays TLD websites. Visit metrics will be utilised to measure the volume of traffic on .barclays websites, where the traffic has originated from and where it is being directed to. This will be compared to traffic data of the current domain name portfolio and analysed for performance.
6 COMPETITION
A goal of the TLD is to encourage competition on the Internet. In creating the .barclays TLD, Barclays Bank hopes to drive innovation and consumer trust not only within the financial services industry, but across the Internet as a whole. Having already demonstrated this innovation and leadership in its industry, Barclays Bank hopes to expand that leadership by providing Internet users, as well as existing and potential customers, greater levels of service through the .barclays TLD. Barclays Bank’s innovation and the increase in service level and trust in the TLD will promote greater competition on the Internet and motivate others within the financial services sector to increase overall levels of service.
While domain names will not be commercially available in this TLD and thus will not provide greater availability of names to the general public, the .barclays TLD will create new registration opportunities for Barclays Bank that do not currently exist. Consumers and other internet users will benefit from the increase in service levels that result.
DIFFERENTIATION
The .barclays TLD will make a significant contribution to the current space in the following ways:
– The TLD primarily differs from existing TLDs in relation to its unique mission⁄purpose – to promote the Barclays brand. No other TLD currently exists that is specifically devoted to the needs of a single brand or company. The .barclays TLD will be one of the first TLDs added to the root in which a single brand’s digital operations and image are communicated through the TLD via an authoritative channel. Benefits are even greater in the context of the .barclays TLD because of the role of trust, legitimacy and authority in Barclays Bank’s business.
– The unique planned operating model of the .barclays TLD, in which domain names will not be commercially available but rather only registered by and in the complete control of the Registry Operator, will bring added benefits to the DNS by preventing abuse and infringement, thus contributing to the development of a new level of trust and confidence on the Internet. The significance of these attributes to Barclays Bank’s business cannot be overstated.
– The use of an authoritative space will help to reduce and eventually eliminate domain names registered for the purposes of infringing Barclays’ trademarks. When end users are educated as to the benefits of the .barclays TLD, reliance on vast portfolios of defensive domain name registrations may be less warranted going forward.
– While existing TLDs often apply to diverse and broad markets with no limit on or control over the number of domain name registrations, the .barclays TLD will be differentiated by having a concentrated number of domain names all within the strict, exclusive control of Barclays Bank. This makes the TLD more usable and convenient than existing TLDs; users searching for content related to Barclays Bank will be easily and unambiguously directed to that content.
– With clear restrictions placed on registrations, their use and content, the .barclays TLD will distinguish itself as a TLD with an online brand identity reflecting the unique, globally recognised and trusted Barclays brand.
Websites within other TLDs providing illegitimate, fraudulent information relating to Barclays Bank will be easily identifiable, as they will not carry a .barclays Top Level Domain name. This will reduce unauthorised, fraudulent, illegitimate and infringing Barclays Bank-related content provided by parties other than Barclays Bank.
REGISTRATION POLICIES IN SUPPORT OF THE .barclays TLD
All domain names registered within the .barclays TLD will be registered and maintained by Barclays Bank for the exclusive use of the Barclays Bank, its internal departments and its Affiliates (as defined in Article 2.9(c) of the Registry Agreement). Barclays Bank will not sell, distribute or transfer the control or use of any registration within the TLD to any third party that is not an Affiliate of Barclays Bank. All domain names will be registered via an ICANN-accredited Registrar.
Departments within the Barclays Bank will be able to request to register .barclays domain names that reflect Barclays Bank-related activities, products, services and other initiatives. The registration policy in this TLD will require that domain names registered within the .barclays TLD further the published strategic goals of Barclays Bank.
The authority to register domain names will be vested in a limited number of Barclays Bank staff members. A Marketing Manager within Barclays Bank will be responsible for pre-approving all domain names before their registration. This staff member will perform a monthly audit of all domain name transactions to verify that they were authorised and that the use of domain names complies with the .barclays Acceptable Registration and Use Policy. The Marketing Manager will additionally conduct internal information sessions to improve awareness of the threat of domain name hijacking and fraud as well as raising awareness of the Acceptable Registration and Use Policy.
Safeguards against allowing for unauthorised or infringing domain name registrations and abusive uses of domain name registrations are discussed in detail in the responses to Question 28 and Question 29. Given the importance of trust and confidence to Barclays Bank’s business, a zero tolerance policy will be adopted as regards abusive registrations.
These restrictions underpin the achievement of the goals of the .barclays TLD, in particular enhancing trust in the interaction between Internet users and Barclays Bank.
PROTECTION OF PRIVACY AND CONFIDENTIAL INFORMATION
All domain name registrations in the .barclays TLD will be registered to and maintained by Barclays Bank for its own exclusive internal use. No measures are considered needed for protecting the privacy or confidential information of registrants in the .barclays TLD because no information of a private nature will be collected during the registration process.
The Barclays Bank will not distribute or transfer control or use of domain name registrations in the TLD to any third party that is not an Affiliate (as defined in clause 2.9(c) of the Registry Agreement). As a result, measures to protect the privacy or confidential information of users of domain name registrations are also not considered required.
Use of domain names must conform to the robust Acceptable Registration and Use Policy provided in the answer to Question 28.
OUTREACH AND COMMUNICATIONS ACTIVITIES
Outreach and communication activities for the .barclays TLD will be conducted in two streams, below the line (closed and directed) marketing and above the line (public) initiatives.
The first stream will focus on internal communications, which will be directed towards internal departments and Affiliates of Barclays Bank. The purpose of this outreach will be to communicate the introduction of the new TLD and the opportunities it presents. It is envisaged that this will be carried out and implemented through internal communiqués, email communications from the marketing department and speaking opportunities at company sanctioned events.
The second stream will focus on launching the new TLD externally. This will be executed via an initial awareness campaign involving advertising and public relations activity. This campaign will be designed to notify and educate target audiences and customer groups on the introduction of .barclays and the benefits of security, legitimacy, authority, ease of use and convenience of accessing Barclays Bank-related information exclusively through this TLD. Additionally, the .barclays TLD will be introduced as the primary online destination for high profile advertising activity within pre-selected market and geographic segments. This will drive end-user utilisation and begin the process of behavioural change within the target audience.
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
INTRODUCTION
All domain name registrations in the .barclays TLD will be registered to and maintained by Barclays Bank PLC (herein referred to as ‘Barclays Bank’) for its own exclusive use. Barclays Bank will not distribute or transfer control or use of any domain name registrations in the .barclays TLD to any third party that is not an Affiliate, as that term is defined in clause 2.9(c) of the Registry Agreement. As such, Barclays Bank will maintain complete control over .barclays domain names, facilitated by the imposition of eligibility restrictions that are strictly enforced through internal processes.
Barclays Bank has interpreted this question broadly and prepared this response taking into consideration social costs and other negative consequences facing consumers and Internet users who will access content through the .barclays TLD; these are also considered eliminated or minimised by the closely controlled manner in which Barclays Bank will operate the .barclays TLD.
METHOD OF RESOLVING MULTIPLE APPLICATIONS
Multiple applications are not anticipated in the .barclays TLD because domain name registrations will be for Barclays Bank’s exclusive use to support the interests of Barclays Bank. Domain names will not be made commercially available and the authority to register domain names will be limited to specifically designated individuals under Barclays Bank’s control. Domain name registration will require approvals within established reporting lines and the use of closely guarded usernames and passwords. Oversight and decision-making authority as to which domain names are registered and for which purposes will be vested in a single individual. Compliance with these internal processes will ensure that multiple applications for the same name are not made.
COST BENEFITS TO REGISTRANTS
Registrations will not be commercially available in the .barclays TLD; cost benefits to registrants are therefore not applicable to the TLD.
CONTRACTUAL COMMITMENTS TO REGISTRANTS
Domain name registrations will not be commercially available in the .barclays TLD; contractual commitments regarding price escalation are therefore also not applicable to the TLD.
OTHER OPERATING RULES WHICH ELIMINATE OR MINIMISE SOCIAL COSTS
By imposing strict eligibility restrictions, enforcing these through internal processes and restricting the .barclays TLD to uses that clearly support its mission⁄purpose and thus Barclays Bank, it is anticipated that vulnerabilities to the registrant can be eliminated. At the same time, vulnerabilities to Internet users accessing .barclays websites can be eliminated. This will be safeguarded through internal policies and procedures which ensure that registrations are made by authorised representatives of Barclays Bank using established reporting lines. Abusive registrations will be prevented and mitigated by having in place and strictly enforcing a robust anti-abuse policy; this policy is described in detail in the response to Question 28.