.anz New gTLD Application
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New gTLD Application Submitted to ICANN by: Australia and New Zealand Banking Group Limited
Application Downloaded On: 08 Sep 2014
String: anz
Application ID: 1-1814-82061
Applicant Information
- Full legal name
Australia and New Zealand Banking Group Limited
- Address of the principal place of business
ANZ Centre Melbourne, Level 9, 833 Collins St Docklands, Victoria - 3008 AU
- Phone number
+61 3 9273 5555
- Fax number
+61 3 8654 1922
- If applicable, website or URL
http://www.anz.com
Primary Contact
6(a). Name
Wing Cheung
6(b). Title
Group Senior Manager Digital Marketing, Group Marketing
6(c). Address
6(d). Phone Number
+61 3 86554711
6(e). Fax Number
6(f). Email Address
Secondary Contact
7(a). Name
Christopher Charlton
7(b). Title
Senior IP Lawyer
7(c). Address
7(d). Phone Number
+61 3 8654 8517
7(e). Fax Number
+61 3 8654 1922
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Publicly listed and traded company
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
Australia
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
Australian_Securities_Exchange / ANZ:ASX
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
David Gonski Chairman, Non-Executive Director
Graeme Liebelt Non-Executive Director
Hsien Yang Lee Independent Non-Executive Director
Ian John Macfarlane Independent Non-Executive Director
John Macfarlane Non-Executive Director
Michael Roger Pearson Smith Chief Executive Officer
Paula Dwyer Non-Executive Director
11(b). Name(s) and position(s) of all officers and partners
Name
Position
Alistair Currie Chief Operating Officer
Andrew Geczy Chief Executive Officer, I & IB
David Duncan Hisco Chief Executive Officer, ANZ New Zealand
Gilles Plante Deputy Chief Executive Officer, I&IB and Managing Director Business Performance
Graham Kennedy Hodges Deputy Chief Executive Officer
Joyce Ann Phillips Chief Executive Officer, Global Wealth and Group Managing Director, Marketing, Innovation and Digital
Michael Roger Pearson Smith Chief Executive Officer
Nigel Henry Murray Williams Chief Risk Officer
Philip Wayne Chronican Chief Executive Officer, Australia
Shayne Cary Elliott Chief Financial Officer
Susan Rebecca Babani Chief Human Resources Officer
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Name
Position
HSBC Custody Nominees (Australia) Limited Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
anz
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
The .anz string and A-Label were developed in line with and checked against the eligibility, stability and policy criteria as stated in the ICANN Applicant Guidebook - version 2012-01-11. The results of those checks are as follows:
- The string has less than 63 characters;
- The string in ASCII is composed of three or more visually distinct characters;
- The ASCII label consists entirely of letters;
- The string is not a reserved name as shown in section 2.2.1.2.1 - Reserved Names of the ICANN Applicant Guidebook - version 2012-01-11; and
- .anz is not identical or similar to any of the top 10 invalid TLD’s responsible for the majority of DNS pollution, as referenced in the Security and Stability Advisory Committee (SSAC)’s report on this topic at http:⁄⁄www.icann.org⁄en⁄committees⁄security⁄sac045.pdf. It is likely that the .anz has not already been queried with meaningful frequency at the root. Therefore, it is unlikely that .anz will inherit significant invalid query traffic.
Due to the positive results of these checks, Australia and New Zealand Banking Group Limited does not believe that the .anz gTLD will be subject to any operational or rendering problems.
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .ANZ gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.
The new .anz gTLD will operate as a restricted registry, in which Australia and New Zealand Banking Group Limited (ANZ) can create and control domain spaces that promote its brand identity and authenticity. .anz will be used by ANZ, its affiliates and partners that are associated with the ANZ brand to provide authoritative information and resources regarding ANZ’s banking and financial products and services to consumers in a way that promotes trust, confidence and convenience. Second and third level domains can then be utilised for online banking, specific product pages and for marketing purposes, with internet users assured of brand authenticity.
ANZ is one of Australia’s leading providers of banking and financial products and services including retail, commercial, global institutional, private banking, investments, insurance and superannuation. ANZ’s proud history dates back 175 years when the Bank of Australasia opened its first offices in Sydney and Melbourne, the latter of which has remained ANZ’s global headquarters to this day. Today ANZ operates in 32 countries around the world with a particularly strong presence in the fast-growing Asia-Pacific region. ANZ is Australia’s third largest bank and is one of the top 25 largest banks in the world with a market capitalisation of approximately AUD60 billion. Listed on the Australian Stock Exchange under the ANZ code, ANZ had 2011 revenue of AUD36 billion, eight million customers and 48,000 employees worldwide. In 2010, ANZ was assessed as the world’s most sustainable bank by the Dow Jones Sustainability Index for the fourth consecutive year. ANZ launched its online banking website, anz.com, in 1996, which now has millions of internet banking customers, and its innovative iPhone banking application in 2008. In this regard, brand protection, consumer trust and continuous innovation are paramount considerations in all its activities. .anz will promote ANZ as an innovative, forward-thinking bank, provide improved user navigation and enhance consumer trust in ANZ’s online brand by providing a secure and authentic online banking environment.
Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. .anz will facilitate greater trust and assurance from internet users connecting with ANZ online, whilst still allowing convenient and efficient interaction.
ANZ’s mission and purpose of the proposed gTLD share ICANN’s initiatives to promote public interest. ANZ is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
- consumer trust: .anz will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to ANZ and its affiliates, at this stage, which will provide added consumer trust that .anz domain names are trustworthy. As .anz domain names are subject to registration standards, policies and procedures under ANZ’s control, this eliminates the possibility of malicious conduct within .anz;
- competition: the gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .anz will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
- consumer choice: the gTLD will enable user-driven improvements and innovations assisting ANZ’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with ANZ. As ANZ has effective control over the registration and use of domain names under .anz, this will also contribute towards general service innovations on the internet.
Given the restricted nature of .anz, the projected number of registrations is likely to be limited with about 5 to 15 domain names registered in the first three years. However, this number is likely to increase as ANZ implements new banking and financial products and services and marketing campaigns.
As the .anz gTLD expands, ANZ will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. ANZ will keep ICANN reasonably informed of any material developments relating to .anz including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.
ANZ intends to create domain names for online banking, products, services and geographic names at the second or third level. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, ANZ will use geographic names to localise its websites in countries in which it operates. It is anticipated that the number of geographic names used at the second level will increase as ANZ expands internationally. The use of geographic names is intended to:
- connect internet users with relevant information as applicable to the territory;
- provide seamless user navigation across ANZ’s geographic markets; and
- comply with required rules and regulations in the national territory.
At this stage, ANZ does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .anz gTLD evolves, ANZ may wish to utilise IDNs within the .anz domain space to allow internet users to engage with .anz in their native language, creating a more positive user experience and encouraging diversity.
ANZ is a well-recognised global brand with its “ANZ” trademark registered in 24 countries and territories, including Australia, India, EU and UK, and pending or accepted trademark applications in a further seven countries, for classes including: Insurance and financial services including banking (36) and Advertising and business services (35).
ANZ has an extensive domain portfolio including domain names with an exact match to the “ANZ” trademark and applied-for .anz string in the following spaces:
gTLDs: anz.asia, anz.com, anz.info, anz.jobs and anz.mobi
ccTLDs: anz.com.au, anz.net.au, anz.as, anz.cm, anz.co.,anz.co.kr, anz.co.nz, anz.co.th, anz.com.fj, anz.com.ki, abz.com.pg, anz.com.ph, anz.com.sb, anz.com.sg, anz.com.tl, anz.hk, anz.in, anz.jp, anz.ki, anz.kr, anz.la, anz.my, anz.net.ck, anz.net.sb, anz.ph, anz.sg, anz.tel, anz.tl, anz.to, anz.tw, anz.us and anz.ws.
ANZ also has nearly 600 existing gTLDs and ccTLDs containing the “ANZ” trademark.
ANZ believes that .anz is unlikely to cause confusion with either a generic term or any existing TLDs. ANZ trademarks are a leading global brand with significant reputation in the Asia-Pacific region. ANZ has used the term ANZ in conjunction with its banking businesses for over 60 years. As such, the ANZ brand is well known for providing customer-focused, socially responsible banking and financial services.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .anz gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. ANZ also seeks to foster its online reputation and provide an authoritative internet space through which ANZ is able to communicate with its customers directly and effectively. The .anz gTLD will enhance ANZ’s online brand reputation by providing secure and authentic online banking and connecting its customers across the region. The ability to create domain names on demand related to specialty product and service development and specific marketing supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .anz gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .anz gTLD will simplify how internet users interact with ANZ by providing a distinctive domain space. Internet users will be able to directly navigate to the .anz gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. This is particularly important to a bank such as ANZ where consumer trust in its online brand depends on ANZ’s ability to provide safe, secure and authentic internet banking websites and applications. ANZ can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .anz domain space. The new .anz gTLD will allow to create a trusted global homepage and authentic, memorable second and third level domain names under .anz for its banking and financial products which are consistent across ANZ’s geographic markets. This will also reduce the risk of customers being deceived by phishing websites. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .anz domain space, which will differentiate interaction between internet users and ANZ.
COMPETITION:
The differentiation of .anz gTLD as a trusted site for ANZ will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .anz domain space. As a result, .anz will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .anz will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
INNOVATION:
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Global online brand coherence is particularly important for ANZ which provides a range of banking and financial products and services to large corporate and private banking customers operating across many different countries. The .anz domain space will allow ANZ to create second level domain names for its banking products and services that are consistent across geographic markets, providing seamless navigation for customers. It is also important to have consistency in domain names for online banking in the era of rapidly advancing technology where consumer protection and trust is critical. The .anz gTLD will allow more trusted, convenient and innovative transaction opportunities for customers interacting with ANZ online and on mobile devices. ANZ has the ability to create second or third level domain names on demand, including the use of online and mobile banking, products and services, geographic names and potentially IDNs, which are relevant to its growing customer base. ANZ will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?
The proposed .anz will provide a positive user experience, which meets the changing and growing needs of the global internet community. ANZ will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by ANZ. Therefore, the .anz gTLD will:
- create a trusted and intuitive global homepage for internet users accessing ANZ online and on mobile devices;
- provide greater online trust and confidence for customers when accessing authentic and secure internet banking websites and applications under the .anz domain space;
- provide improved search functions and seamless navigation across ANZ’s geographic markets and products;
- strengthen brand reputation and user confidence by enhancing security and eliminating user confusion;
- provide shorter and more memorable domain names for customers, reducing the likelihood of phishing attacks from fraudulent websites;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- potentially use IDNs to enable customer to interact directly in their native language;
- enhance security and minimise security risks by implementing necessary technical and policy measures; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
The new .anz gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .anz gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of ANZ will be eligible to register domain names in .anz at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
ANZ is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information, including the Privacy Act 1998 (Australia), which contains laws specific to credit providers such as ANZ, and the National Privacy Principles (Australia).
ANZ also has implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. As a banking and financial services organisation, ANZ has a long history of handling personal information confidentially. Protecting the privacy and confidentiality of customers’ personal information is fundamental to the way ANZ does business and ANZ takes very seriously the ongoing trust customers place in ANZ to protect their personal information. As such, ANZ has systems and procedures in place to protect customers’ personal information whenever ANZ collects, stores, uses or discloses personal information. In particular, ANZ’s Privacy Policy provides that it will only use customers’ personal information to:
- assist in providing information about products or services;
- consider customers’ requests for products or services and enable ANZ to provide those products or services;
- provide information about other ANZ products or services that may be of interest to customers;
- assist in arrangements with other organisations, such as loyalty partners, in relation to the promotion and provision of products or services;
- perform other administrative and operational tasks, including risk management, credit scoring and customer satisfaction research;
- prevent or investigate any suspected or actual fraud or crime; and
- comply with relevant laws, regulations, codes and external payment systems.
ANZ may disclose information to third parties who have been contracted by ANZ to perform certain administrative functions, such as a mailing house contracted to mail account statements to customers. ANZ expressly prohibits these third parties from using customers’ personal information except for the specific purpose for which it was supplied by ANZ.
As the .anz gTLD will only be available to affiliate entities of ANZ, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. ANZ will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, ANZ will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.
ANZ will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both ANZ and its users interacting with ANZ online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .anz gTLD. ANZ already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of firewalls, Secure Sockets Layer (SSL) for data encryption and identification codes and passwords to control access to computer systems.
ANZ will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .anz domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new .anz gTLD will be publicised by a range of advertising and marketing activities to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity. These activities will, amongst other things, include:
- embedding use of the .anz gTLD into ANZ’s overall marketing, with significant creative and media spend (over AUD 80 million globally); and
- updating existing marketing collateral, such as print brochures, letterhead materials and website call to actions.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
As a restricted gTLD, registration will only be open to internal users (affiliate entities) at this stage and no third parties will be able to register domain names under .anz domain space. Therefore, it is not anticipated that third party trademark owners will incur costs in relation to the .anz gTLD. The affiliate entities wishing to register domain names must ensure that all the policy requirements for registration are satisfied. ANZ will utilise the services of the proposed Trademark Clearinghouse to ensure that domain names registered and the use of those domain names, do not infringe any registered third party intellectual property rights.
No unaffiliated third party will be permitted to register domain names at this stage. It is estimated that time and money spent by consumers who have been targeted by malicious abuse in utilising services on the internet will reduce over time as a result of the new, trusted .anz gTLD.
18(C)I. HOW WILL MULTIPLE APPLICATIONS FOR A PARTICULAR DOMAIN NAME BE RESOLVED, FOR EXAMPLE, BY AUCTION OR ON A FIRST-COME⁄FIRST-SERVE BASIS?
The initial use of the proposed new gTLD will be restricted to internal business use and ANZ and affiliate entities are intended to be the registrants under the .anz gTLD. Therefore conflicts between multiple applications are not anticipated to occur.
18(C)II. EXPLAIN ANY COST BENEFITS FOR REGISTRANTS YOU INTEND TO IMPLEMENT (E.G., ADVANTAGEOUS PRICING, INTRODUCTORY DISCOUNTS, BULK REGISTRATION DISCOUNTS).
This gTLD will be used for internal purposes only, at this stage, so pricing incentives are not applicable or relevant.
18(C)III. NOTE THAT THE REGISTRY AGREEMENT REQUIRES THAT REGISTRARS BE OFFERED THE OPTION TO OBTAIN INITIAL DOMAIN NAME REGISTRATIONS FOR PERIODS OF ONE TO TEN YEARS AT THE DISCRETION OF THE REGISTRAR, BUT NO GREATER THAN TEN YEARS. ADDITIONALLY, THE REGISTRY AGREEMENT REQUIRES ADVANCE WRITTEN NOTICE OF PRICE INCREASES. DO YOU INTEND TO MAKE CONTRACTUAL COMMITMENTS TO REGISTRANTS REGARDING THE MAGNITUDE OF PRICE ESCALATION? IF SO, PLEASE DESCRIBE YOUR PLAN.
This gTLD will be used for internal purposes only, at this stage, so pricing incentives or pricing increases are not applicable or relevant as no additional fees are to be charged.