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.ally New gTLD Application

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New gTLD Application Submitted to ICANN by: Ally Financial Inc.

String: ally

Originally Posted: 13 June 2012

Application ID: 1-1963-65104

 

Applicant Information

 

  1. Full legal name

Ally Financial Inc.

 

  1. Address of the principal place of business

200 Renaissance Center

Detroit MI 48265

US

 

  1. Phone number

1 313 656 6301

 

  1. Fax number

1 704 444 4756

 

  1. If applicable, website or URL

http:⁄⁄www.ally.com

 

Primary Contact

 

6(a). Name

Gretchen Olive

 

6(b). Title

Director of Policy & Industry Affairs

 

6(c). Address

 

6(d). Phone Number

013026365401

 

6(e). Fax Number

013026365454

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Marshall Kyle Kouchinsky

 

7(b). Title

Domain Manager⁄Product Manager

 

7(c). Address

 

7(d). Phone Number

+017043400605

 

7(e). Fax Number

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Corporation

 

8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).

State of Delaware - USA

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

 

9(b). If the applying entity is a subsidiary, provide the parent company.

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Franklin W. Hobbs Member and Chairman of Ally Financial Inc. Board

John Donald Durret Jr. Director

John James Stack Director, Ally Financial Inc.

Kim Samuel Fennebresque Board Member

Marjorie Magner Director, Ally Financial Inc.

Mayree Carroll Clark Director, Ally Financial Inc.

Robert Talbert Blakley, III Director

Stephen Feinberg Director

 

11(b). Name(s) and position(s) of all officers and partners

Brian Michael Gunn Chief Risk Officer, Ally Financial Inc.

Daniel David Soto Chief Compliance Officer, Ally Financial Inc.

James Gallatin Mackey, III Chief Financial Officer, Ally Financial Inc.

James J. Duffy Chief Human Resources Officer, Ally Financial Inc.

Jeffrey Jonathan Brown Senior Executive Vice President of Finance & Corporate Planning , Ally Financial Inc.

Michael Aland Carpenter Chief Executive Officer - Ally Financial Inc.

Michael Baresich Chief Information Technology Officer, Ally Financial Inc.

Michele E. Lieber Chief Public Policy Officer, Ally Financial Inc.

Thomas Francis Marano Capital Markets Executive, Ally Financial Inc.

William Backus Solomon, Jr. Group Vice President and General Counsel, Ally Financial Inc.

William Francis Muir President, Ally Financial Inc.

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

US Department of Treasury Not Applicable

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

ally

 

14(a). If an IDN, provide the A-label (beginning with "xn--").

 

14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

14(c). If an IDN, provide the language of the label (in English).

 

14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

14(d). If an IDN, provide the script of the label (in English).

 

14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).

 

14(e). If an IDN, list all code points contained in the U-label according to Unicode form.

 

15(a). If an IDN, Attach IDN Tables for the proposed registry.

Attachments are not displayed on this form.

 

15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:

- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;

 - The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;

 - There are no new standards required for the introduction of this TLD;

 - No onerous requirements are being made on registrars, registrants or Internet users, and;

 - The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD

 

  1. (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

Mission/Purpose

 

18(a). Describe the mission/purpose of your proposed gTLD.

Ally Financial Inc. is one of the worldʹs largest automotive financial services companies. Ally offers a full suite of automotive financing products and services in key markets around the world. Allyʹs other business units include mortgage operations and commercial finance, and the companyʹs subsidiary, Ally Bank, offers online retail banking products. Ally operates as a bank holding company.

The proposed (.ally) gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Ally Financial Inc.’s ability to:

  • deliver product and service marketing⁄advertising;
  • enable marketing campaign activation;
  • facilitate interaction and communication with individuals and entities with whom Ally Financial Inc. has a business relationship;
  • improve business operations;
  • simplify Internet user navigation to information about Ally Financial Inc. products and services; and
  • provide an online environment which instills trust and engenders confidence in Ally Financial Inc. and its affiliates

 

18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

  1. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
  • The goal of the proposed (.ally) gTLD is to enhance and expand Ally Financial Inc.’s ability to provide a superior online experience relative to its industry peers in a manner which instills trust and engenders confidence in Ally Financial Inc. and its affiliates.

 

  1. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
  • Ally Financial Inc. plans to operate the proposed (.ally) gTLD as a restricted,  exclusively-controlled TLD and as such will not be commercially offered for registration⁄use by the general public.  As a result, we believe the (.ally) gTLD will be both different and innovative because never before has a public, commercial entity utilized a TLD to convey to Internet users an affirmation of authenticity of the content therein.  

 

  1. What goals does your proposed gTLD have in terms of user experience?

 

  • Ally Financial Inc. is a leader in the financial services industry, which has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams due to the personal and confidential data that is utilized in customer accounts and services to consumers. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.ally) gTLD has the following user experience goals:
  1. Foster trust and engender confidence in online interactions in Ally Financial Inc. and its affiliates;
  2. Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Ally Financial Inc., its affiliates and⁄or its products and services presented online by unauthorized 3rd parties;
  3. Simplify online navigation to Ally Financial Inc. products, services and affiliate information; and
  4. Increase direct navigation from advertising campaigns.

 

  1. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

 

 

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Ally Financial Inc. and affiliated entities will be permitted to register second-level domains for business purposes of the Applicant for a term of one to ten years.   Affiliated entities who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties.   Ally Financial Inc. and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information for each registration obtained under the TLD for display in the TLD WHOIS.

 

To the extent second-level domain names are ever registered to Applicant affiliates that are not owned by Applicant, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement.  Such registration may also be subject to additional terms and conditions under separate affiliate agreements with Applicant entity.  Registrations by affiliates not owned by Applicant will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice.  Registrants must not use the domain name in any way that may damage or diminish Applicant’s brand reputation, business relationships or other business interests.  Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or deletion of all domain names currently registered in the TLD.  

 

  1. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

 

  • The proposed (.ally) gTLD will be a restricted, exclusively controlled TLD where Ally Financial Inc. corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD.

 

  1. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

 

Prior to using the proposed (.ally) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Ally Financial Inc. has a business relationship, and⁄or implementing new online navigation strategies, Ally Financial Inc. anticipates conducting a multi-faceted outreach and communications campaign that will likely involve direct mail to existing and prospective customers, distribution of online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:

  • Further communicate Ally Financial Inc.’s commitment to online consumer safety;
  • Inform the market of Ally Financial Inc.’s ownership and planned use of the proposed (.ally) gTLD; and
  • Clearly define the expected benefits to clients, prospective clients, affiliates and Internet users at large.

Future outreach and communications campaigns will be carried out when needed to reaffirm and clarify the above. Ally Financial Inc. believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.  

 

18(c). What operating rules will you adopt to eliminate or minimize social costs?

 

  • How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

o All domain applications will come from Ally Financial Inc.’s domain administration team. All conflicts will be resolved internally at Ally Financial Inc.

  • Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

o All costs from domain registrations will be considered cash outflows. As a restricted, exclusively-controlled TLD, Ally Financial Inc.does not plan any cost benefits to encourage registrations and offset costs.

  • Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

o As a restricted, exclusively-controlled TLD, Ally Financial Inc. will not charge for domain name registrations. Registrations will be administered by the domain administration team at Ally Financial Inc. Therefore, no considerations or contractual commitments will be made to registrants regarding the magnitude of price escalation.