.AWS New gTLD Application
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New gTLD Application Submitted to ICANN by: Amazon EU S.à r.l.
String: AWS
Originally Posted: 13 June 2012
Application ID: 1-1315-68636
Applicant Information
- Full legal name
Amazon EU S.à r.l.
- Address of the principal place of business
5 rue Plaetis
Luxembourg L-2338
LU
- Phone number
+352 26733 300
- Fax number
+352 26733 335
- If applicable, website or URL
http:⁄⁄www.amazon.com⁄
Primary Contact
6(a). Name
Ms. Lorna Jean Gradden
6(b). Title
Operations Director
6(c). Address
6(d). Phone Number
+442074218250
6(e). Fax Number
+448700118187
6(f). Email Address
Secondary Contact
7(a). Name
Ms. Dana Brown Northcott
7(b). Title
Associate General Counsel, IP
7(c). Address
7(d). Phone Number
+1 2062667260
7(e). Fax Number
+1 2062667010
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation (Société à responsabilité limitée)
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Luxembourg
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
Amazon Europe Holding Technologies S.C.S. (AEHT) owns 100% of Amazon EU S.à r.l. AEHT is held by one unlimited partner, Amazon Europe Holdings, Inc. and two limited partners, Amazon.com, Inc. and Amazon.com Int’l Sales, Inc.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Amazon EU S.à r.l. is not a joint venture.
Applicant Background
11(a). Name(s) and position(s) of all directors
Allan Lyall Manager
Eric Laurent Broussard Manager
Eva Charlotte Gehlin Manager
Gregory William Greeley Manager
John Timothy Leslie Manager
11(b). Name(s) and position(s) of all officers and partners
Allan Lyall Manager
Eric Laurent Broussard Manager
Eva Charlotte Gehlin Manager
Gregory William Greeley Manager
John Timothy Leslie Manager
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Amazon Europe Holding Technologies S.C.S Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
AWS
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Neustar, Amazon EU S.à r.l.ʹs provider of back end registry services, confirms that it does not anticipate any problems in the operation or rendering of this ASCII string. The string conforms to accepted standards and poses no threat to the operational security and stability of the Internet.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services – now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Using AWS, businesses can take advantage of Amazon’s expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. AWS offers over 21 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan and Singapore.
The mission of the .AWS registry is:
To provide a unique and dedicated platform for Amazon Web Services while simultaneously protecting the integrity of its brand and reputation.
A .AWS registry will:
- Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
- Provide Amazon a further platform for innovation.
- Enable Amazon to protect its intellectual property rights.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
The .AWS registry will benefit registrants and internet users by offering a stable and secure foundation for online communication and interaction.
What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?
Amazon intends for its new .AWS gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction. The .AWS registry will be run in line with current industry standards of good registry practice.
What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?
Amazon values the opportunity to be one of the first companies to own a gTLD. A .AWS registry will:
- Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
- Provide Amazon a further platform for innovation.
- Enable Amazon to protect its intellectual property rights.
What goals does your proposed gTLD have in terms of user experience?
Amazon intends for its new .AWS gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction.
Provide a complete description of the applicant’s intended registration policies in support of the goals above
Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .AWS domain name, and (iii) the dispute resolution policies for the .AWS gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies.
Registration of a domain name in the .AWS registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration. All domains in the .AWS registry will remain the property of Amazon.
For example, on the rules of eligibility, each applied for character string must conform to the .AWS rules of eligibility. Each .AWS name must:
- be at least 3 characters and no more than 63 characters long
- not contain a hyphen on the 3rd and 4th position (tagged domains)
- contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
- start and end with an alphanumeric character, not a hyphen
- not match any character strings reserved by ICANN
- not match any protected country names or geographical terms
Additionally:
- Internationalized domain names (IDN) may be supported in the .AWS registry at the second level.
- The .AWS registry will respect third party intellectual property rights.
- .AWS domains may not be delegated or assigned to third party organizations, institutions, or individuals.
- All .AWS domains will carry accurate and up-to-date registration records.
Amazon’s Intellectual Property group reserves the right to revoke a license to use a .AWS domain name, at any time, if any use of a .AWS domain name violates the Domain Management Policy.
Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?
Yes. Amazon will implement appropriate privacy policies respecting requirements of local jurisdictions. For example, Amazon is a participant in the Safe Harbor program developed by the U.S. Department of Commerce and the European Union.
Describe whether and in what ways outreach and communications will help to achieve your projected benefits?
There is no foreseeable reason for Amazon to undertake public outreach or mass communication about its new gTLD registry because domains will be provisioned in line Amazon’s business goals.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
Amazon intends to initially provision a relatively small number of domains in the .AWS registry to support the business goals of Amazon. These initiatives should not impose social costs of any type on consumers.
How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
Applications from Amazon and its subsidiaries for domains in the .AWS registry will be considered by Amazon’s Intellectual Property group and allocated in line with Amazon’s business goals. The .AWS registry will not be promoted by hundreds of registrars simultaneously, so there will not be multiple-applications for a particular domain.
Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
Domains in the .AWS registry will be provisioned to support the business goals of Amazon. Accordingly, “cost benefits” may be explored depending on the business goals of Amazon. Amazon shares the goals of enhancing customer trust and choice.
The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?
The Domain Management Policy will include the costs and benefits of Amazon’s unique and dedicated platform for stable and secure online communication and interaction.