.IMDB New gTLD Application
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New gTLD Application Submitted to ICANN by: Amazon EU S.à r.l.
String: IMDB
Originally Posted: 13 June 2012
Application ID: 1-1315-27811
Applicant Information
- Full legal name
Amazon EU S.à r.l.
- Address of the principal place of business
5 rue Plaetis
Luxembourg L-2338
LU
- Phone number
+352 26733 300
- Fax number
+352 26733 335
- If applicable, website or URL
http:⁄⁄www.amazon.com⁄
Primary Contact
6(a). Name
Ms. Lorna Jean Gradden
6(b). Title
Operations Director
6(c). Address
6(d). Phone Number
+442074218250
6(e). Fax Number
+448700118187
6(f). Email Address
Secondary Contact
7(a). Name
Ms. Dana Brown Northcott
7(b). Title
Associate General Counsel, IP
7(c). Address
7(d). Phone Number
+1 2062667260
7(e). Fax Number
+1 2062667010
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation (Société à responsabilité limitée)
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Luxembourg
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
Amazon Europe Holding Technologies S.C.S. (AEHT) owns 100% of Amazon EU S.à r.l. AEHT is held by one unlimited partner, Amazon Europe Holdings, Inc. and two limited partners, Amazon.com, Inc. and Amazon.com Int’l Sales, Inc.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Amazon EU S.à r.l. is not a joint venture.
Applicant Background
11(a). Name(s) and position(s) of all directors
Allan Lyall Manager
Eric Laurent Broussard Manager
Eva Charlotte Gehlin Manager
Gregory William Greeley Manager
John Timothy Leslie Manager
11(b). Name(s) and position(s) of all officers and partners
Allan Lyall Manager
Eric Laurent Broussard Manager
Eva Charlotte Gehlin Manager
Gregory William Greeley Manager
John Timothy Leslie Manager
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Amazon Europe Holding Technologies S.C.S Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
IMDB
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Neustar, Amazon EU S.à r.l.ʹs provider of back end registry services, confirms that it does not anticipate any problems in the operation or rendering of this ASCII string. The string conforms to accepted standards and poses no threat to the operational security and stability of the Internet.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. IMDb.com is a subsidiary of Amazon. The Internet Movie Database (IMDb) is the world’s most popular and authoritative source for movie, TV and celebrity content. The IMDb consumer Website (www.IMDB.com) is consistently ranked as one of the most visited sites in the world with more than 110 million unique visitors per month. IMDb offers a searchable database of more than 2 million movies, TV and entertainment programs and more than 4 million cast and crew members. Consumers rely on the information IMDb.com provides – including show times, trailers, reviews, photo galleries, NewsDesk, quotes, box-office data, editorial feature sections and Watch list – when making viewing decisions. IMDB is accessible in a customized, platform-optimized manner on leading mobile devices via its popular “Movies & TV” app for iPhone, iPad, Android phones, Android tablets, Windows Phone and its mobile-optimized website. To date, there have been more than 26 million installs of IMDb mobile apps worldwide. IMDb’s mobile properties have more than 25 million monthly visitors.
IMDb owns and operates Withoutabox (www.withoutabox.com), a marketplace for film festivals and filmmakers, Box Office Mojo (www.boxofficemojo.com), the leading online box-office reporting service, and operates www.imdb.com, www.imdb.de, www.imdb.it, www.imdb.es, www.imdb.fr and www.imdb.pt.
The mission of the .IMDB registry is:
To provide a unique and dedicated platform for IMDb while simultaneously protecting the integrity of its brand and reputation.
A .IMDB registry will:
- Provide IMDb with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
- Provide IMDb a further platform for innovation.
- Enable IMDb to protect its intellectual property rights.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
The .IMDB registry will benefit registrants and internet users by offering a stable and secure foundation for online communication and interaction.
What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?
Amazon intends for its new .IMDB gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction. The .IMDB registry will be run in line with current industry standards of good registry practice.
What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?
Amazon values the opportunity to be one of the first companies to own a gTLD. A .IMDB registry will:
- Provide IMDb with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
- Provide IMDb a further platform for innovation.
- Enable IMDb to protect its intellectual property rights.
What goals does your proposed gTLD have in terms of user experience?
Amazon intends for its new .IMDB gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction.
Provide a complete description of the applicant’s intended registration policies in support of the goals above
Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .IMDB domain name, and (iii) the dispute resolution policies for the .IMDB gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies.
Registration of a domain name in the .IMDB registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration. All domains in the .IMDB registry will remain the property of Amazon.
For example, on the rules of eligibility, each applied for character string must conform to the .IMDB rules of eligibility. Each .IMDB name must:
- be at least 3 characters and no more than 63 characters long
- not contain a hyphen on the 3rd and 4th position (tagged domains)
- contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
- start and end with an alphanumeric character, not a hyphen
- not match any character strings reserved by ICANN
- not match any protected country names or geographical terms
Additionally:
- Internationalized domain names (IDN) may be supported in the .IMDB registry at the second level.
- The .IMDB registry will respect third party intellectual property rights.
- .IMDB domains may not be delegated or assigned to third party organizations, institutions, or individuals.
- All .IMDB domains will carry accurate and up-to-date registration records.
Amazon’s Intellectual Property group reserves the right to revoke a license to use a .IMDB domain name, at any time, if any use of a .IMDB domain name violates the Domain Management Policy.
Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?
Yes. Amazon will implement appropriate privacy policies respecting requirements of local jurisdictions. For example, Amazon is a participant in the Safe Harbor program developed by the U.S. Department of Commerce and the European Union.
Describe whether and in what ways outreach and communications will help to achieve your projected benefits?
There is no foreseeable reason for Amazon to undertake public outreach or mass communication about its new gTLD registry because domains will be provisioned in line with Amazon’s business goals.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
Amazon intends to initially provision a relatively small number of domains in the .IMDB registry to support the business goals of Amazon. These initiatives should not impose social costs of any type on consumers.
How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
Applications from Amazon and its subsidiaries for domains in the .IMDB registry will be considered by Amazon’s Intellectual Property group and allocated in line with the Amazon’s business goals. The .IMDB registry will not be promoted by hundreds of registrars simultaneously, so there will not be multiple-applications for a particular domain.
Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
Domains in the .IMDB registry will be provisioned to support the business goals of Amazon. Accordingly, “cost benefits” may be explored depending on the business goals of Amazon. Amazon shares the goals of enhancing customer trust and choice.
The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?
The Domain Management Policy will include the costs and benefits of Amazon’s unique and dedicated platform for stable and secure online communication and interaction.