.godaddy New gTLD Application
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New gTLD Application Submitted to ICANN by: Go Daddy East, LLC
String: godaddy
Originally Posted: 13 June 2012
Application ID: 1-1109-42895
Applicant Information
- Full legal name
Go Daddy East, LLC
- Address of the principal place of business
14455 N. Hayden Road
Suite #219
Scottsdale Arizona 85260
US
- Phone number
+1 480 505 8800
- Fax number
+1 480 505 8865
- If applicable, website or URL
http:⁄⁄www.godaddy.com
Primary Contact
6(a). Name
Mr. James Michael Bladel
6(b). Title
Director of Policy Development
6(c). Address
6(d). Phone Number
+1 480 505 8800
6(e). Fax Number
+1 480 505 8865
6(f). Email Address
Secondary Contact
7(a). Name
Mr. Timothy Ruiz
7(b). Title
Vice President of Policy Planning
7(c). Address
7(d). Phone Number
+1 480 505 8800
7(e). Fax Number
+1 480 505 8865
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Limited Liability Company
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Delaware, USA
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
Go Daddy Operating Company, LLC, a limited liability company formed under the laws of the State of Delaware, USA.
9(c). If the applying entity is a joint venture, list all joint venture partners.
The applying entity is not a joint venture.
Applicant Background
11(a). Name(s) and position(s) of all directors
Adam Herbert Clammer Director
Antony Y. Ling Director
Charles J Robel Director
Gregory Mondre Director
Herald Yun Chen Director
Richard Herrick Kimball Director
Robert R. Parsons Director
Scott Wagner Interim Director
11(b). Name(s) and position(s) of all officers and partners
Michael Zimmerman Chief Financial Officer
Nima Kelly Interim Secretary
Scott Wagner Interim Director
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Go Daddy Operating Company, LLC Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
godaddy
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
This application is not for an IDN string.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
The mission or purpose of the .GODADDY gTLD is strictly for branding protection and internal use. The gTLD .GODADDY will give visitors to any .GODADDY site the assurance that they are truly dealing with Go Daddy and not an imposter or cybersquatter.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
The .GODADDY gTld will benefit the registrants and users by fulfilling the following goals:
- Go Daddy will be protecting the Go Daddy brand and building trust that users⁄visitors are dealing with Go Daddy and not an imposter or cybersquatter.
- The internet users⁄visitors to a .GODADDY site will have assurance that they are on a true and legitimate Go Daddy site, and that their personal information and financial information will be protected from fraud.
- The above guarantees will result from the fact that use of the .GODADDY gTLD will be restricted for authorized Go Daddy use only.
- The outreach and communication plan for the .GODADDY gTLD will focus on the restriction of the use of the Go Daddy brand to promote customers’ trust that the brand remains a safe place to transact legitimate Go Daddy business.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
Because this is a brand gTLD and will only be used by Go Daddy, Go Daddy does not anticipate any social costs. For the same reason, there will not be multiple conflicting applications. The cost benefits for Go Daddy as the registrant and a price increase plan are also not factors in this gTLD application.