.juniper New gTLD Application
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New gTLD Application Submitted to ICANN by: JUNIPER NETWORKS, INC.
Application Downloaded On: 11 Dec 2015
String: juniper
Application ID: 1-1937-57060
Applicant Information
- Full legal name
JUNIPER NETWORKS, INC.
- Address of the principal place of business
1194 North Mathilda Avenue Sunnyvale, California - 94089-1206 US
- Phone number
+14087452000
- Fax number
+14087452100
- If applicable, website or URL
http://www.juniper.net
Primary Contact
6(a). Name
Ben Jackson
6(b). Title
VP, Information and Learning Experience
6(c). Address
6(d). Phone Number
+1 408-936-8045
6(e). Fax Number
6(f). Email Address
Secondary Contact
7(a). Name
Valerie Yap Alabanza-Cary
7(b). Title
IP & Patent Counsel, Director
7(c). Address
7(d). Phone Number
(408) 936-5633
7(e). Fax Number
(408) 936-3239
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
Delaware, U.S.
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
New_York_Stock_Exchange / JNPR
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
David Schlotterbeck Director
John Michael Lawrie Director
Kevin Johnson CEO
Maria de las Mercedes Johnson Director
Mary B Cranston Director
Pradeep Sindhu Director
Robert M. Calderoni Director
Scott Kriens Chairman
William F Meehan Director
William R. Stensrud Director
11(b). Name(s) and position(s) of all officers and partners
Name
Position
Gene M. Zamiska Vice President, Corporate Controller and Chief Accounting Officer
Geraldine Elliott EVP & Chief Sales Officer
Kevin Johnson Vice Chairman of the Board
Mark Bauhaus EVP, Service Support & Operations
Mitchell Gaynor Executive Vice President, General Counsel and Secretary
Pradeep Sindhu Vice Chairman of the Board
Robert Muglia EVP, Software Solutions Division
Robyn Denholm Chief Financial Officer
Stefan Dyckerhoff EVP, Platform Systems
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
juniper
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
The .juniper string and A-Label were developed in line with and checked against the eligibility, stability and policy criteria as stated in the ICANN Applicant Guidebook - version 2012-01-11. The results of those checks are as follows:
- The string has less than 63 characters;
- The string in ASCII is composed of three or more visually distinct characters;
- The ASCII label consists entirely of letters;
- The string is not a reserved name as shown in section 2.2.1.2.1 - Reserved Names of the ICANN Applicant Guidebook - version 2012-01-11; and
- .juniper is not identical or similar to any of the top 10 invalid TLD’s responsible for the majority of DNS pollution, as referenced in the Security and Stability Advisory Committee (SSAC)’s report on this topic at http:⁄⁄www.icann.org⁄en⁄committees⁄security⁄sac045.pdf. It is likely that the .juniper has not already been queried with meaningful frequency at the root. Therefore, it is unlikely that .juniper will inherit significant invalid query traffic.
Due to the positive results of these checks, Juniper Networks, Inc does not believe that the .juniper gTLD will be subject to any operational or rendering problems.
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .JUNIPER gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.
The new .juniper gTLD will operate as a restricted registry, in which Juniper Networks, Inc (Juniper) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .juniper gTLD will be used by Juniper to provide information, services and resources to consumers in a way that promotes trust, simplicity and innovation. The .juniper gTLD will provide an authoritative internet space for Juniper and, potentially, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for information marketing purposes, with internet users assured of brand authenticity.
Juniper is a high-performance networking company offering routing, switching, security, application acceleration, identity and policy control, and management services. Since its establishment in 1996, Juniper’s products and technologies has been running the world’s largest and most demanding networks, enabling its customers to create value and accelerate business success within the new rapidly changing marketplace. Headquartered in California, the company has over 9,000 employees in offices across 46 countries such as Australia, USA, United Kingdom and Russia. Juniper offers its services to leading global service providers including 96 companies listed in the Global Fortune 100, as well as federal, state and local government agencies and higher education organisations throughout the world. Amongst its other accolades, Juniper was awarded as one of 2011 World’s Most Ethical Companies by Ethisphere’s Ethics Inside Certification and as Business Solution’s Best Channel Vendor 2011. Juniper seeks to offer a high-performance network infrastructure built on simplicity, security, openness and scale. The company is also continually innovating ways that will empower its customers, partners and, ultimately, everyone connected in the online world. In this regard, consumer trust and continuous innovation are paramount considerations in all of Juniper’s activities.
Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .juniper gTLD will facilitate greater trust and assurance from internet users connecting with Juniper online, whilst still allowing convenient and efficient interaction.
Juniper’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Juniper is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
- consumer trust: the .juniper gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Juniper, at this stage, which will provide added consumer trust that .juniper domain names are trustworthy. As .juniper domain names are subject to registration standards, policies and procedures under Juniper’s control, this eliminates the possibility of malicious conduct within the .juniper domain space;
- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .juniper gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Juniper’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Juniper online. As Juniper has effective control over the registration and use of domain names under the .juniper domain space, this will also contribute towards general service innovations on the internet.
Given the restricted nature of the .juniper gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of 4 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase up to 50 domain names as Juniper develops and implements new services and marketing campaigns.
Juniper intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Juniper will use geographic names to localise its websites in the countries in which it operates, such as USA, Australia and United Kingdom. The use of geographic names is intended to:
- connect internet users with relevant information as applicable to the territory; and
- comply with required rules and regulations in the national territory.
At this stage, Juniper does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .juniper gTLD evolves, it is anticipated that Juniper will utilise IDNs such as Chinese within the .juniper domain space to allow internet users to engage with .juniper in their native language, creating a more positive user experience and encouraging diversity.
Juniper is a well-recognised global brand in the internet networking business with its “Juniper” trademark registered in 29 countries and territories for Electrical and scientific apparatus (Class 9); Building construction and repair (Class 37); Education and entertainment (Class 41) and Computer, scientific and legal (Class 42). Juniper also has its “Juniper Networks” trademark registered in 44 countries for the same categories.
Juniper is currently using an existing domain name, which is an exact match to the applied-for .juniper in juniper.net. In addition, Juniper has an extensive domain name portfolio including the “Juniper” trademark in over 50 gTLDs such as juniper-networking.com and junipernetworks.org and about 20 country-code TLDs (ccTLDs) including junipernetworks.ru and junipernetworks.hk.
Juniper believes that the .juniper gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. Juniper’s trademarks are a leading global brand with significant reputation in America and countries all around the world. Juniper has used the term .juniper in conjunction with its network infrastructure services for almost 20 years. As such, the Juniper brand is well known in the internet networking industry.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
18(B) I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .juniper gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Juniper also seeks to foster its online reputation and provide an authoritative internet space through which Juniper is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .juniper gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .juniper gTLD will simplify how internet users interact with Juniper by providing a distinctive domain space. Internet users will be able to directly navigate to the .juniper gTLD site, saving time and resources searching for Juniper’s official site. Juniper aims to provide specific second or third level domain names referring to its products and services to simplify user navigation around its website and provide clarity to the company’s portfolio of services. Further, Juniper aims to combine all information relating to services unique to the .juniper brand to facilitate user efficacy in finding related information more easily. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion and provide false or misleading information about Juniper. Juniper can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .juniper domain space. With complete control over the .juniper domain space, users will be able to rely on the information provided on the website as accurate, complete and up-to-date. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .juniper domain space, which will differentiate interaction between internet users and Juniper.
COMPETITION:
The differentiation of .juniper gTLD as a trusted site for Juniper will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .juniper domain space. As a result, .juniper will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .juniper will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
INNOVATION:
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Juniper has the ability to create second or third level domain names including the use of geographic names and IDNs on demand, at a later stage, which are relevant to its customer base, services and products. This will help elevate Juniper’s standing in the networking and security equipment, software and services market and allow the company to improve its services to its customers. Juniper will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?
The proposed .juniper gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. Juniper will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Juniper. Therefore, the .juniper gTLD will:
- provide a simple and intuitive reference and access point for internet users by providing shorter domain names for the company’s solution microsites;
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names for all relevant information unique to the company’s products and services on demand;
- allow the use of IDNs to enable customer to interact directly in their native language;
- allow the use of geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
.juniper should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .juniper gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE
The proposed registration policy is attached in response to Question 28.
Only Juniper will be eligible to register domain names in .juniper at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
Juniper is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including complying with all relevant requirements and standards for the internet networking industry.
Juniper has also implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. Privacy is of fundamental concern to most of Juniper’s customers as such Juniper has a strong interest in ensuring a high level of privacy protection for its customers. Juniper’s privacy policy covers the areas including:
- Collection of personally identifiable information: for the provision of services as requested by the users; Notice and ability to opt-out: Allowing users to ‘opt-out’ on Juniper’s electronic or other communications;
- Disclosure and transfer of personal information;
- Accessing and updating personal information; and
- Questions and dispute resolution in relation to Juniper’s privacy policy.
As the .juniper gTLD will only be available to Juniper, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Juniper will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Juniper will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.
Juniper will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Juniper and its users interacting with Juniper online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .juniper gTLD. Juniper already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include:
- Encrypting data during transmission rather than passing confidential information in plain text;
- Storing data only when required and, when required, limiting the places where such information will appear;
- Restricting access to stored information by using complex authorisation rules for access; and
- Using secure HTTPS connections with the utmost level of security certificates.
Juniper will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .juniper domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity in order to guide web traffic into Juniper’s website.
Juniper plans to create communication vehicles such as the use of the media, press release and digital campaigns to promote the new .juniper gTLD and to showcase how security in the network is increased by its use.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users may be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
As a restricted gTLD, registration will only be open to Juniper at this stage and no third parties will be able to register domain names under the .juniper domain space. Therefore, it is not anticipated that third party trademark owners will incur costs in relation to the .juniper gTLD. The affiliate entities wishing to register domain names (at a later stage) must ensure that all the policy requirements for registration are satisfied. Juniper will utilise the services of the proposed Trademark Clearinghouse to ensure that domain names registered and the use of those domain names, do not infringe any registered third party intellectual property rights.
No unaffiliated third party will be permitted to register domain names at this stage. It is estimated that time and money spent by consumers who have been targeted by malicious abuse in utilising services on the internet will reduce over time as a result of the new, trusted .juniper gTLD.
18(C)I. HOW WILL MULTIPLE APPLICATIONS FOR A PARTICULAR DOMAIN NAME BE RESOLVED, FOR EXAMPLE, BY AUCTION OR ON A FIRST-COME⁄FIRST-SERVE BASIS?
The initial use of the proposed new gTLD will be restricted to internal business use and Juniper is intended to be the only registrant under the .juniper gTLD. Therefore conflicts between multiple applications are not anticipated to occur.
18(C)II. EXPLAIN ANY COST BENEFITS FOR REGISTRANTS YOU INTEND TO IMPLEMENT (E.G., ADVANTAGEOUS PRICING, INTRODUCTORY DISCOUNTS, BULK REGISTRATION DISCOUNTS).
This gTLD will be used for internal purposes only, at this stage, so pricing incentives are not applicable or relevant.
18(C)III. NOTE THAT THE REGISTRY AGREEMENT REQUIRES THAT REGISTRARS BE OFFERED THE OPTION TO OBTAIN INITIAL DOMAIN NAME REGISTRATIONS FOR PERIODS OF ONE TO TEN YEARS AT THE DISCRETION OF THE REGISTRAR, BUT NO GREATER THAN TEN YEARS. ADDITIONALLY, THE REGISTRY AGREEMENT REQUIRES ADVANCE WRITTEN NOTICE OF PRICE INCREASES. DO YOU INTEND TO MAKE CONTRACTUAL COMMITMENTS TO REGISTRANTS REGARDING THE MAGNITUDE OF PRICE ESCALATION? IF SO, PLEASE DESCRIBE YOUR PLAN.
This gTLD will be used for internal purposes only, at this stage, so pricing incentives or pricing increases are not applicable or relevant as no additional fees are to be charged.