.apple New gTLD Application
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New gTLD Application Submitted to ICANN by: Apple Inc.
Application Downloaded On: 31 Jan 2015
String: apple
Application ID: 1-1772-3875
Applicant Information
- Full legal name
Apple Inc.
- Address of the principal place of business
1 Infinite Loop Cupertino, California - 95014 US
- Phone number
01 4089961010
- Fax number
01 4089960275
- If applicable, website or URL
http://www.apple.com
Primary Contact
6(a). Name
Scott Harlan
6(b). Title
IP Counsel
6(c). Address
6(d). Phone Number
+1(669)227-0799
6(e). Fax Number
+1(408)974-1560
6(f). Email Address
Secondary Contact
7(a). Name
John Donald
7(b). Title
Principal Counsel
7(c). Address
7(d). Phone Number
01 4089744240
7(e). Fax Number
01 4082530186
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
California
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
NASDAQ / AAPL
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
Albert A. Gore, Jr. Director
Andrea Jung Director
Dr. Arthur David Levinson Chairman of the Board
Millard S. Drexler Director
Robert A. Iger Director
Ronald D. Sugar Director
Susan Wagner Director
Timothy Donald Cook Executive Director
11(b). Name(s) and position(s) of all officers and partners
Name
Position
Bruce H. Watrous Jr. Assistant Secretary
- Bruce Sewell SVP, General Counsel & Secretary
Eduardo Cue SVP, Internet Software and Services
Gene D. Lavoff Assistant Secretary
Jeffrey E. Williams SVP, Operations
Luca Maestri SVP, Chief Financial Officer
Philip W. Schiller SVP, Worldwide Product Marketing
Thomas R. La Perle Assistant Secretary
Timothy Donald Cook Chief Executive Officer
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
apple
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
Apple Inc. (Apple) was incorporated in the State of California, U.S.A. on 3 January 1977. Apple (and its wholly-owned subsidiaries) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone®, iPad® , Mac® , iPod® , Apple TV® , a portfolio of consumer and professional software applications, the iOS and Mac OS® X operating systems, iCloud®, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store®, App Store℠, iBookstore℠, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In addition, the Company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals, through its online and retail stores. The Company sells to consumers, small and mid-sized businesses (“SMB”), and education, enterprise and government customers.
Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
- What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
- Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.
- What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
- Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.
- What goals does your proposed gTLD have in terms of user experience?
- Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.
- Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
- Apple will have exclusive control over the proposed restricted .apple gTLD. Only Apple and its authorized, affiliated entities will be able to register second-level domains. Domain name registration agreements will incorporate all required ICANN policies.
- Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
- There are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD.
Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
- Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
- How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
- There will not be multiple applications for a particular domain in the proposed .apple TLD because Apple plans to retain ownership. The company’s affiliates and authorized entities will be able to seek registration directly from Apple.
- Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
- This question is not applicable to the proposed .apple TLD.
- Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
- There will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.