Thu, Aug 21, 2025

.AMAZON New gTLD Application

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New gTLD Application Submitted to ICANN by: Amazon EU S.à r.l.

 

Application Downloaded On: 09 Aug 2019

 

String: AMAZON

 

Application ID: 1-1315-58086

 

Applicant Information

 

  1. Full legal name

Amazon EU S.à r.l.

 

  1. Address of the principal place of business

38 Avenue John F. Kennedy - L-1855 LU

 

  1. Phone number

+352 26733 300

 

  1. Fax number

+352 26733 335

 

  1. If applicable, website or URL

http://www.amazon.com/

 

Primary Contact

 

6(a). Name

Lorna Gradden

 

6(b). Title

Director & Co-Founder

 

6(c). Address

 

6(d). Phone Number

+442074218250

 

6(e). Fax Number

+448700118187

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Dana Northcott

 

7(b). Title

Vice President & Associate General Counsel, IP

 

7(c). Address

 

7(d). Phone Number

+1 2062667260

 

7(e). Fax Number

+1 2062667010

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Corporation (Société à responsabilité limitée)

 

8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).

Luxembourg

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

Amazon EU S.à.r.l. is not a publicly traded entity.

 

9(b). If the applying entity is a subsidiary, provide the parent company.

Amazon Europe Core S.à.r.l. (“AEC”)  owns 100% of Amazon EU S.à.r.l.  AEC is 100% owned by  Amazon.com Int’l Sales, Inc., which is 100% owned by Amazon.com, Inc.

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

Amazon EU S.à r.l. is not a joint venture.

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Name

Position

Barbara Scarafia Manager

Eva Charlotte Gehlin Manager

Jorritt Adrian Van der Meulen Manager

Roy Luigi Perticucci Manager

Xavier René Barthélémy Garambois Manager

 

11(b). Name(s) and position(s) of all officers and partners

Name

Position

Barbara Scarafia Manager

Eva Charlotte Gehlin Manager

Jorritt Adrian Van der Meulen Manager

Roy Luigi Perticucci Manager

Xavier René Barthélémy Garambois Manager

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

Name

Position

Amazon Europe Core S.à.r.l. Not Applicable

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

AMAZON

 

14A. If applying for an IDN, provide the A-label (beginning with "xn--").

 

 

14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

 

14C1. If an IDN, provide the language of the label (in English).

 

 

14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

 

14D1. If an IDN, provide the script of the label (in English).

 

 

14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).

 

 

14E. If an IDN, list all code points contained in the U-label according to Unicode form.

 

 

15A. If an IDN, upload IDN tables for the proposed registry.  An IDN table must include:

the applied-for gTLD string relevant to the tables,

the script or language designator (as defined in BCP 47),

table version number,

effective date (DD Month YYYY), and

contact name, email address, and phone number.

Submission of IDN tables in a standards-based format is encouraged.

 

 

15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

 

15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.

 

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

 

Neustar, Amazon EU S.à r.l.ʹs provider of back end registry services, confirms that it does not anticipate any problems in the operation or rendering of this ASCII string.  The string conforms to accepted standards and poses no threat to the operational security and stability of the Internet.

 

  1. OPTIONAL.

Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

 

18A. Describe the mission/purpose of your proposed gTLD.

 

Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection.  Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.  Amazon and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business.  The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight.  Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display.   Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G.   Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.  

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es.

 

The mission of the .AMAZON registry is:

To provide a unique and dedicated platform for Amazon while simultaneously protecting the integrity of its brand and reputation.

A .AMAZON registry will:

  • Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
  • Provide Amazon a further platform for innovation.
  • Enable Amazon to protect its intellectual property rights.

 

18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

The .AMAZON registry will benefit registrants and internet users by offering a stable and secure foundation for online communication and interaction.

 

What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?

Amazon intends for its new .AMAZON gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction.  The .AMAZON registry will be run in line with current industry standards of good registry practice.

What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

Amazon values the opportunity to be one of the first companies to own a gTLD.  A .AMAZON registry will:

  • Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
  • Provide Amazon a further platform for innovation.
  • Enable Amazon to protect its intellectual property rights.

What goals does your proposed gTLD have in terms of user experience?

Amazon intends for its new .AMAZON gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction.

Provide a complete description of the applicant’s intended registration policies in support of the goals above

Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy.  The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .AMAZON domain name, and (iii) the dispute resolution policies for the .AMAZON gTLD.  Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies.

Registration of a domain name in the .AMAZON registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration.  All domains in the .AMAZON registry will remain the property of Amazon.

For example, on the rules of eligibility, each applied for character string must conform to the .AMAZON rules of eligibility. Each .AMAZON name must:

  • be at least 3 characters and no more than 63 characters long
  • not contain a hyphen on the 3rd and 4th position (tagged domains)
  • contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
  • start and end with an alphanumeric character, not a hyphen
  • not match any character strings reserved by ICANN
  • not match any protected country names or geographical terms

Additionally:

  • Internationalized domain names (IDN) may be supported in the .AMAZON registry at the second level.  
  • The .AMAZON registry will respect third party intellectual property rights.
  • .AMAZON domains may not be delegated or assigned to third party organizations, institutions, or individuals.
  • All .AMAZON domains will carry accurate and up-to-date registration records.

Amazon’s Intellectual Property group reserves the right to revoke a license to use a .AMAZON domain name, at any time, if any use of a .AMAZON domain name violates the Domain Management Policy.

Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?

Yes.  Amazon will implement appropriate privacy policies respecting requirements of local jurisdictions.  For example, Amazon is a participant in the Safe Harbor program developed by the U.S. Department of Commerce and the European Union.   

Describe whether and in what ways outreach and communications will help to achieve your projected benefits?

There is no foreseeable reason for Amazon to undertake public outreach or mass communication about its new gTLD registry because domains will be provisioned in line with Amazon’s business goals.

 

18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?

 

Amazon intends to initially provision a relatively small number of domains in the .AMAZON registry to support the business goals of Amazon.  These initiatives should not impose social costs of any type on consumers.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

Applications from Amazon and its subsidiaries for domains in the .AMAZON registry will be considered by Amazon’s Intellectual Property group and allocated in line with Amazon’s business goals.  The .AMAZON registry will not be promoted by hundreds of registrars simultaneously, so there will not be multiple-applications for a particular domain.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

Domains in the .AMAZON registry will be provisioned to support the business goals of Amazon.   Accordingly, “cost benefits” may be explored depending on the business goals of Amazon.  Amazon shares the goals of enhancing customer trust and choice.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

The Domain Management Policy will include the costs and benefits of Amazon’s unique and dedicated platform for stable and secure online communication and interaction.