.shaw New gTLD Application
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New gTLD Application Submitted to ICANN by: Shaw Cablesystems G.P.
String: SHAW
Originally Posted: 13 June 2012
Application ID: 1-1013-60745
Applicant Information
- Full legal name
Shaw Cablesystems G.P.
- Address of the principal place of business
Suite 900, 630 – 3rd Ave S.W
Calgary Alberta T2P 4L4
CA
- Phone number
1 403 750 4500
- Fax number
1 403 750 4501
- If applicable, website or URL
http:⁄⁄www.shaw.ca
Primary Contact
6(a). Name
John Kane
6(b). Title
Vice President, Corporate Services
6(c). Address
6(d). Phone Number
+01 425 531 4168
6(e). Fax Number
6(f). Email Address
Secondary Contact
7(a). Name
Alex Howerton
7(b). Title
Account Manager
7(c). Address
7(d). Phone Number
215 706 5700 x309
7(e). Fax Number
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
General Partnership, formed under the laws of the province of Alberta, Canada
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
Alberta, Canada
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
Shaw Communications Inc.
9(c). If the applying entity is a joint venture, list all joint venture partners.
not a joint venture
Applicant Background
11(a). Name(s) and position(s) of all directors
11(b). Name(s) and position(s) of all officers and partners
Bradley Scott Shaw Chief Executive Officer
Cam Kernahan Group Vice President, Wi-Fi
Charles King Vice President, Government Relations
Chris Kucharski Group Vice President, Operations
Dan Markou Vice President, Human Resources
Deb Avis Senior Vice President, Social Responsibility
Dennis Roland Steiger Chief Technology Officer
Ella Stuart Vice President, Taxation
Greg Pultz Vice President, Operations
Jean Brazeau Senior Vice President, Regulatory Affairs
Jeffrey Paul Mehr Senior Vice President, Operations
Jim Pitt Vice President, Operations, Business
John Mark Porter Senior Vice President, Human Resources
John Piercy Group Vice President, Business
John Reynolds Assistant General Counsel
JR Shaw Executive Chair
Julie Marie Shaw Vice President, Facilities
Michael D’Avella Senior Vice President, Planning
Michael Ferras Vice President, Regulatory Affairs
Nicole Lang Vice President, Customer Care
Paul Burns Vice President, Digital Media
Peter Bissonnette President
Peter Johnson General Counsel and Corporate Secretary
Peter Taylor Vice President, Information Technology
Phil Murray Group Vice President, Sales
Rhonda Bashnick Group Vice President, Finance
Robert Hamilton Vice President, Engineering & Entertainment Systems
Ron McKenzie Vice President, Operations
Shannon Donnici Group Vice President, Customer Experience
Steve Medicoff Vice President, Sales, Business
Steve Wilson Senior Vice President and Chief Financial Officer
Stuart Smith Vice President, Business Transformation
Tonino Rizzuti Vice President, Technology Transformation
Trevor English Vice President, Capital Markets
Zoran Stakic Chief Information Officer
Katherine Emberly Vice President, Communications & Public Relations
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Shaw Cablesystems Limited Not Applicable).
Shaw Communications Inc Not Applicable).
Videon Cablesystems Inc. Not Applicable).
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
SHAW
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Shaw Cablesystems G.P. (“Shaw”), supported by Afilias, the back-end provider of registry services, anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
The mission and purpose of the .SHAW TLD is to enhance and complement existing brand strategies of Shaw and present the organization in a consistent manner. As such, Shaw intends to limit registration of domains either for its exclusive use or for use by closely affiliated organizations in a manner that contributes to the purpose of this TLD. Shaw also intends to govern the domain names registered to limit confusion and enhance user experience. To accomplish these objectives, Shaw may be the sole registrant of domains in the TLD. However, due consideration has been made to all aspects of registry operations including the functions and policies defined below.
As a leading Canadian telecommunications company and Internet Service Provider (ISP), Shaw has built its business on providing best-in-class communications and Internet services for home and business customers, including 250 Mbps download speeds for residential Internet customers, one of the leading speeds in North America.
The goal for the .SHAW TLD will be to extend and reinforce our leadership position and enhance customer and user experiences, especially with respect to Internet services and applications. This will help us serve our 3.4 million customers, including 1.8 million subscribers to Shaw Internet and more than one million home phone customers, as well as attract a new generation of customers with enhanced customer service and innovation.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
.SHAW will become the premiere TLD for communications and Internet services in Canada, and a leading provider of those services globally.
- General goals
The TLD will protect and leverage the Shaw brand and lead the Canadian telecommunications industry in online innovation.
Shaw is a leading organization whose core values include superior customer service, innovative technology, and delivering value. We will explore opportunities with a .SHAW TLD that are consistent with these values.
- How .SHAW adds to the current space
The goal of a .SHAW TLD is to reinforce and extend our service levels and further enhance our reputation as a leading-edge Internet provider.
In addition, our presence through a .SHAW TLD would extend beyond Canada. As we continue to be leaders in technology and innovation, the .SHAW TLD will be a platform to showcase Shaw’s technology worldwide and will contribute to global communications and Internet innovation.
- User experience goals
Shaw intends to develop the .SHAW TLD to complement our suite of tools that can be used to enhance user experiences across many aspects of the Internet, including:
- General branding, marketing, and communications
- Services for residential and business customers
- Forum to work securely with business partners and associate Shaw’s business partners and ⁄ or retailers to the Shaw brand, enabling such partnerships to deliver higher quality and faster innovation to consumers.
- Registry policies
All domains under this TLD will be managed by Shaw, so they will only be made available to business units, personnel and partners that have been personally approved and are known to intend to use a domain to promote the brand and identity of Shaw.
The roll-out of our TLD is anticipated to feature the following phases:
- Reservation of reserved names and premium names, which will be distributed through special mechanisms (detailed below).
- Sunrise — the required period for trademark owners to secure their domains before availability to the general public. This phase will feature applications for domain strings, verification of trademarks via Trademark Clearinghouse and a trademark verification agent, and a Trademark Claims Service.
- General Availability period — real-time registrations, made on a first-come first-served basis. Trademark Claims Service will be in use at least for the first 60 days after General Availability applications open.
The registration of domain names in the .SHAW TLD will follow the standard practices, procedures and policies Afilias, the back-end provider of registry services, currently has in place. This includes the following:
- Domain registration policies (for example, grace periods, transfer policies, etc.) are defined in response #27.
- Abuse prevention tools and policies, for example, measures to promote WHOIS accuracy and efforts to reduce phishing and pharming, are discussed in detail in our response #28.
- Rights protection mechanisms and dispute resolution mechanism policies (for example, UDRP, URS) are detailed in #29.
Other detailed policies for this domain include policies for reserved names.
Reserved names
Registry reserved names
We will reserve the following classes of domain names, which will not be made generally available to registrants via the Sunrise or subsequent periods:
- All of the reserved names required in Specification 5 of the new gTLD Registry Agreement;
- The geographic names required in Specification 5 of the new gTLD Registry Agreement, and may be released to the extent that Registry Operator reaches agreement with the government and country-code manager;
- The registry operator’s own name and variations thereof, and registry operations names (such as registry.tld, and www.tld), for internal use;
- Names related to ICANN and Internet standards bodies (iana.tld, ietf.tld, w3c.tld, etc.), and may be released to the extent that Registry Operator reaches agreement with ICANN.
The list of reserved names will be published publicly before the Sunrise period begins, so that registrars and potential registrants will know which names have been set aside.
- Privacy and confidential information protection
As per the New gTLD Registry Agreement, we will make domain contact data (and other fields) freely and publicly available via a Web-based WHOIS server. This default set of fields includes the mandatory publication of registrant data. Our Registry-Registrar Agreement will require that registrants consent to this publication.
We shall notify each of our registrars regarding the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to the Registry Operator by such registrar is collected and used, and the intended recipients (or categories of recipients) of such Personal Data (the data in question is essentially the registrant and contact data required to be published in the WHOIS). We will require each registrar to obtain the consent of each registrant in the TLD for the collection and use of such Personal Data. The policies will be posted publicly on our TLD web site. As the registry operator, we shall not use or authorize the use of Personal Data in any way that is incompatible with the notice provided to registrars.
Our privacy and data use policies are as follows:
- As registry operator, we do not plan on selling bulk WHOIS data. We will not sell contact data in any way. We will not allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations.
- We may use registration data in the aggregate for marketing purposes.
- DNS query data will never be sold in a way that is personally identifiable.
- We may from time to time use the demographic data collected for statistical analysis, provided that this analysis will not disclose individual Personal Data and provided that such use is compatible with the notice provided to registrars regarding the purpose and procedures for such use.
As the registry operator we shall take significant steps to protect Personal Data collected from registrars from loss, misuse, unauthorized disclosure, alteration, or destruction. In our responses to Question 30 (“Security Policy”) and Question 38 (“Escrow”) we detail the security policies and procedures we will use to protect the registry system and the data contained therein from unauthorized access and loss.
Please see our response to Question 26 (“WHOIS”) regarding “searchable WHOIS” and rate-limiting. That section contains details about how we will limit the mining of WHOIS data by spammers and other parties who abuse access to the WHOIS.
In order to acquire and maintain accreditation for our TLD, we will require registrars to adhere to certain information technology policies designed to help protect registrant data. These will include standards for access to the registry system and password management protocols. Our response to Question 30, “Security Policy” provides details of implementation.
We will allow the use of proxy and privacy services, which can protect the personal data of registrants from spammers and other parties that mine zone files and WHOIS data. We are aware that there are parties who may use privacy services to protect their free speech rights, or to avoid religious or political persecution.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
Shaw, supported by Afilias, the back-end provider of registry services, has adopted the above-mentioned and other policies to ensure fair and equitable access and cost structures to the Internet community, including:
- no new burdens placed on the Internet community to resolve name disputes
- utilization of standard registration practices and policies (as detailed in responses to questions 27, 28, 29)
- protection of trademarks at launch and on-going operations (as detailed in the response to question 29)
- fair and reasonable wholesale prices
- fair and equitable treatment of registrars
As per the ICANN Registry Agreement, we will use only ICANN-accredited registrars, and will provide non-discriminatory access to registry services to those registrars.
Pricing Policies and Commitments
Shaw is using the TLD for internal purposes and therefore has no pricing associated with the TLD. Were Shaw to decide to change the business plan and open the TLD registration, we will work with ICANN to institute a competitive price.