.jaguar New gTLD Application
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New gTLD Application Submitted to ICANN by: Jaguar Land Rover Ltd
String: jaguar
Originally Posted: 13 June 2012
Application ID: 1-2033-3936
Applicant Information
- Full legal name
Jaguar Land Rover Ltd
- Address of the principal place of business
Abbey Road
Whitley, Coventry CV3 4LF
GB
- Phone number
+44 2476303080
- Fax number
+44 2476202101
- If applicable, website or URL
http:⁄⁄www.jaguar.com
Primary Contact
6(a). Name
Robert Stuart Carr
6(b). Title
Digital Portfolio Manager
6(c). Address
6(d). Phone Number
+44 1926 649745
6(e). Fax Number
+44 1926 649403
6(f). Email Address
Secondary Contact
7(a). Name
Terence Anthony Dudman
7(b). Title
Digital Specialist
7(c). Address
7(d). Phone Number
+44 1926 649773
7(e). Fax Number
+44 1926 649403
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Corporation
8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).
United Kingdom
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
Jaguar Land Rover PLC
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Kenneth David Matheson Gregor Chief Financial Officer
Michael David Wright Customer Services
Paul William Cope Manufacturing
Phillip Hodgkinson Product Development
Ralf Dieter Speth Chairman & CEO
Sukumaran Unni Kinattikara Menon Group Finance Director
11(b). Name(s) and position(s) of all officers and partners
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Jaguar Land Rover PLC Not Applicable
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
jaguar
14(a). If an IDN, provide the A-label (beginning with "xn--").
14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14(c). If an IDN, provide the language of the label (in English).
14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).
14(d). If an IDN, provide the script of the label (in English).
14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).
14(e). If an IDN, list all code points contained in the U-label according to Unicode form.
15(a). If an IDN, Attach IDN Tables for the proposed registry.
Attachments are not displayed on this form.
15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
The .jaguar string and A-Label were developed in line with and checked against the eligibility, stability and policy criteria as stated in the ICANN Applicant Guidebook - version 2012-01-11. The results of those checks are as follows:
- The string has less than 63 characters;
- The string in ASCII is composed of three or more visually distinct characters;
- The ASCII label consists entirely of letters;
- The string is not a reserved name as shown in section 2.2.1.2.1 - Reserved Names of the ICANN Applicant Guidebook - version 2012-01-11; and
- .jaguar is not identical or similar to any of the top 10 invalid TLD’s responsible for the majority of DNS pollution, as referenced in the Security and Stability Advisory Committee (SSAC)’s report on this topic at http:⁄⁄www.icann.org⁄en⁄committees⁄security⁄sac045.pdf. It is likely that the .jaguar has not already been queried with meaningful frequency at the root. Therefore, it is unlikely that .jaguar will inherit significant invalid query traffic.
Due to the positive results of these checks, Jaguar Cars Limited does not believe that the .jaguar gTLD will be subject to any operational or rendering problems.
- (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
Mission/Purpose
18(a). Describe the mission/purpose of your proposed gTLD.
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .JAGUAR gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.
The new .jaguar gTLD will operate as a restricted registry, in which Jaguar Cars Limited (Jaguar) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .jaguar gTLD will be used by Jaguar to provide information and services regarding its luxury saloons and sports cars to consumers in a way that promotes trust, confidence and simplicity. The .jaguar gTLD will provide an authoritative internet space for Jaguar, its affiliates and partners that are associated with the Jaguar brand. Second and third level domains can then be utilised for specific pages for Jaguar’s car models and dealerships, as well as for marketing purposes, with internet users assured of brand authenticity.
Jaguar is a premium car company that designs, develops, manufactures and markets a range of high performance luxury saloons and specialist sports cars. Jaguar is a subsidiary of Jaguar Land Rover PLC. Jaguar has a proud heritage of producing innovative, luxury cars with its pioneering saloon unveiled in 1935 and first sports car launched three years later. Over the decades Jaguar has consistently produced a range of classic sports cars, including the iconic Jaguar E-type, and has enjoyed huge success in motor racing events around the world. Today, Jaguar operates in over 150 countries and employs over 7,000 people in the UK and across the world. Jaguar is experiencing strong demand for its cars and recorded revenue for the most recent 15 month period of over GBP 3.2 billion. Jaguar constantly updates and improves its product range as part of the company’s commitment to provide technically advanced and competitively priced luxury cars. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities. The new .jaguar gTLD will enhance Jaguar’s position as an innovative, forward-thinking car company, strengthen global online awareness of the Jaguar brand and provide an easily accessible and intuitive reference point for users to access information about Jaguar’s range of luxury sports cars.
Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. The .jaguar gTLD will facilitate greater trust and assurance from internet users connecting with Jaguar online, whilst still allowing convenient and efficient interaction.
Jaguar’s mission and purpose of the proposed gTLD share ICANN’s initiatives to promote public interest. Jaguar is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
-consumer trust: .jaguar will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Jaguar and its affiliate entities, at this stage, which will provide added consumer trust that .jaguar domain names are trustworthy. As .jaguar domain names are subject to registration standards, policies and procedures under Jaguar’s control, this eliminates the possibility of malicious conduct within the .jaguar domain space;
-competition: the gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .jaguar will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
-consumer choice: the new gTLD will enable user-driven improvements and innovations assisting Jaguar’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Jaguar. As Jaguar has effective control over the registration and use of domain names under .jaguar, this will also contribute towards general service innovations on the internet.
Given the restricted nature of the .jaguar gTLD, the projected number of registration is likely to be limited, with about 50 to 150 domain names registered in the first three years. The number of registrations is likely to increase as Jaguar updates its product range and develops new car models and marketing campaigns.
As the new .jaguar gTLD expands, Jaguar will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Jaguar will keep ICANN reasonably informed of any material developments relating to .jaguar gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.
Jaguar intends to create relevant domain names including Jaguar’s products, services and geographic names at the second or third level. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Jaguar may use geographic names to localise its websites in countries in which it operates. The use of geographic names is intended to:
- connect internet users with relevant information as applicable to the territory; and
- comply with required rules and regulations in the national territory.
Jaguar does not intend to utilise Internationalized Domain Names (IDNs) at the second level initially. However, as the use of the .jaguar gTLD evolves, Jaguar may utilise IDNs within the .jaguar domain space to allow internet users to engage with .jaguar in their native language, creating a more positive user experience and encouraging diversity.
Jaguar is a famous global brand with its trademarks registered in 130 countries and territories for categories including: Vehicles including engines, body parts and transmissions (Class 12); Paper goods and printed matter (Class 16); Clothing (Class 25); Advertising and business services (Class 35); and Insurance and financial services (Class 36).
Jaguar has an extensive domain portfolio including domain names with an exact match to the “Jaguar” trademark and the applied for .jaguar string in the following spaces:
- gTLDs: jaguar.com, jaguar.jobs, jaguar.mobi and jaguar.tel
- ccTLDs: jaguar.at, jaguar.be, jaguar.bg, jaguar.ca, jaguar.co, jaguar .co.hu, jaguar.co.il, jaguar.co.jp, jaguar.co.nz, jaguar.co.uk, jaguar.co.za, jaguar.com.au, jaguar.com.cn, jaguar.com.dm, jaguar.com.do, jaguar.com.gr, jaguar.com.gt, jaguar.com.mt, jaguar.com.pa, jaguar.cz, jaguar.de, jaguar.dk, jaguar.dm, jaguar.fr, jaguar.ie, jaguar.in, jaguar.ir, jaguar.it, jaguar.lk, jaguar.lu, jaguar.ma, jaguar.my, jaguar.nl, jaguar.ps, jaguar.pt, jaguar.ru, jaguar.se, jaguar.sg, jaguar.ua, jaguar.us.
Jaguar also has around 250 existing domain names containing the “Jaguar” trademark.
Jaguar believes that the .jaguar gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. Jaguar trademarks are a leading global brand with strong reputation in countries all around the world. Jaguar has used the term Jaguar in conjunction with its luxury car businesses for almost 80 years. As such, the Jaguar brand is synonymous with distinctive, luxury saloons and high-performance sports cars.
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
18(b)i. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .jaguar gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Jaguar also seeks to foster its online reputation and provide an authoritative internet space through which Jaguar is able to communicate with its customers directly and effectively. The .jaguar gTLD will strengthen Jaguar’s online reputation by creating an accessible and intuitive central reference point for users to access information about Jaguar’s range of luxury cars. The ability to create domain names on demand related to Jaguar’s product range, specific marketing and specialty services supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(b)ii. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .jaguar gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .jaguar gTLD will simplify how internet users interact with Jaguar by providing a distinctive domain space. Internet users will be able to directly navigate to the .jaguar gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Jaguar can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .jaguar domain space. The new .jaguar gTLD will provide an authentic and secure global homepage through which customers can easily access information and services regarding Jaguar’s range of cars and dealerships with increased trust and confidence. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .jaguar domain space, which will differentiate interaction between internet users and Jaguar.
COMPETITION:
The differentiation of .jaguar gTLD as a trusted site for Jaguar will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .jaguar domain space. As a result, .jaguar will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .jaguar will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
INNOVATION:
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Jaguar which has a strong global brand and operates across more than 150 different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. The new .jaguar gTLD will create an innovative and intuitive global homepage which will enhance Jaguar’s online brand reputation and awareness and provide users with simple navigation and faster access to information about Jaguar’s products. Jaguar has the ability to create and control memorable second or third level domain names on demand, including specific domains for its range of luxury saloons and high performance sports cars, dealerships, geographic names and potentially IDNs, which are relevant to its customer base. Jaguar will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
18(b)iii. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?
The proposed .jaguar will provide a positive user experience, which meets the changing and growing needs of the global internet community. Jaguar will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Jaguar. Therefore, .jaguar gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- provide simple navigation and memorable second level domain names to provide users with faster access to information and resources about Jaguar’s range of cars;
- represent authenticity thus promoting user confidence;
- strengthen brand reputation and user confidence by eliminating user confusion;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- potentially use IDNs to enable customer to interact directly in their native language;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
.jaguar should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .jaguar gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(b)iv. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of Jaguar will be eligible to register domain names in .jaguar at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(b)v. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
Jaguar is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information.
Jaguar has also implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. Jaguar respects the privacy of every individual and any personal information collected will only be used by Jaguar to provide services requested by customers and to improve how the company serves its customers. Information collected by Jaguar will be treated in accordance with relevant legal provisions concerning data protection and will not be disclosed to any third party outside of Jaguar, its affiliated companies, dealers, agencies and licensees, and any other companies with which Jaguar has arranged to provide requested services to customers.
As the .jaguar gTLD will only be available to affiliate entities of Jaguar, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Jaguar will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Jaguar will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.
Jaguar will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Jaguar and its users interacting with Jaguar online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .jaguar gTLD. Jaguar already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of Secure Sockets Layer for data protection.
Jaguar will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .jaguar domain space.
18(b)vi. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
18(c). What operating rules will you adopt to eliminate or minimize social costs?
As a restricted gTLD, registration will only be open to internal users (affiliate entities) at this stage and no third parties will be able to register domain names under .jaguar domain space. Therefore, it is not anticipated that third party trademark owners will incur costs in relation to the .jaguar gTLD. The affiliate entities wishing to register domain names must ensure that all the policy requirements for registration are satisfied. Jaguar will utilise the services of the proposed Trademark Clearinghouse to ensure that domain names registered and the use of those domain names, do not infringe any registered third party intellectual property rights.
No unaffiliated third party will be permitted to register domain names at this stage. It is estimated that time and money spent by consumers who have been targeted by malicious abuse in utilising services on the internet will reduce over time as a result of the new, trusted .jaguar gTLD.
18(c)i. HOW WILL MULTIPLE APPLICATIONS FOR A PARTICULAR DOMAIN NAME BE RESOLVED, FOR EXAMPLE, BY AUCTION OR ON A FIRST-COME⁄FIRST-SERVE BASIS?
The initial use of the proposed new gTLD will be restricted to internal business use and Jaguar and affiliate entities are intended to be the registrants under the .jaguar gTLD. Therefore conflicts between multiple applications are not anticipated to occur.
18(c)ii. EXPLAIN ANY COST BENEFITS FOR REGISTRANTS YOU INTEND TO IMPLEMENT (E.G., ADVANTAGEOUS PRICING, INTRODUCTORY DISCOUNTS, BULK REGISTRATION DISCOUNTS).
This gTLD will be used for internal purposes only, at this stage, so pricing incentives are not applicable or relevant.
18(c)iii. NOTE THAT THE REGISTRY AGREEMENT REQUIRES THAT REGISTRARS BE OFFERED THE OPTION TO OBTAIN INITIAL DOMAIN NAME REGISTRATIONS FOR PERIODS OF ONE TO TEN YEARS AT THE DISCRETION OF THE REGISTRAR, BUT NO GREATER THAN TEN YEARS. ADDITIONALLY, THE REGISTRY AGREEMENT REQUIRES ADVANCE WRITTEN NOTICE OF PRICE INCREASES. DO YOU INTEND TO MAKE CONTRACTUAL COMMITMENTS TO REGISTRANTS REGARDING THE MAGNITUDE OF PRICE ESCALATION? IF SO, PLEASE DESCRIBE YOUR PLAN.
This gTLD will be used for internal purposes only, at this stage, so pricing incentives or pricing increases are not applicable or relevant as no additional fees are to be charged.