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. iveco New gTLD Application

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New gTLD Application Submitted to ICANN by: CNH Industrial N.V.

 

Application Downloaded On: 09 Jul 2015

 

String: iveco

 

Application ID: 1-2053-96234

 

Applicant Information

 

  1. Full legal name

CNH Industrial N.V.

 

  1. Address of the principal place of business

Cranes Farm Road Basildon, Essex - SS14 3AD UK

 

  1. Phone number

+44 1268 292545

 

  1. Fax number

+44 1268 292984

 

  1. If applicable, website or URL

http:// www.cnhindustrial.com

 

Primary Contact

 

6(a). Name

Gretchen Olive

 

6(b). Title

Director of Policy & Industry Affairs

 

6(c). Address

 

6(d). Phone Number

+013026365401

 

6(e). Fax Number

+013026365454

 

6(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Secondary Contact

 

7(a). Name

Douwe Hilarius

 

7(b). Title

Corporate Identity & Web Manager

 

7(c). Address

 

7(d). Phone Number

+390110076059

 

7(e). Fax Number

+390110061723

 

7(f). Email Address

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Proof of Legal Establishment

 

8(a). Legal form of the Applicant

Dutch public limited liability company

 

8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).

Netherlands

 

8(c). Attach evidence of the applicant's establishment.

Attachments are not displayed on this form.

 

9(a). If applying company is publicly traded, provide the exchange and symbol.

NYSE:  CNHI Mercato Telematico Azionario (Milan):  CNHI

 

9(b). If the applying entity is a subsidiary, provide the parent company.

 

9(c). If the applying entity is a joint venture, list all joint venture partners.

 

Applicant Background

 

11(a). Name(s) and position(s) of all directors

Name

Position

Guido Tabellini Independent Director

Jacqueline A. Tammenoms Bakker Independent Director

Jacques Theurrilat Independent Director

John Lanaway Independent Director

John Philip Elkann Director

Léo W. Houle Independent Director

Maria Patrizia Grieco Independent Director

Mina Gerowin Herrmann Director

Peter Kalantzis Independent Director

Richard J. Tobin Chief Executive Officer

Sergio Marchionne Chairman

 

11(b). Name(s) and position(s) of all officers and partners

Name

Position

Adrian Pipe Chief Quality Officer

Annalisa Stupenengo Chief Purchasing Officer

Carlo Lambro President New Holland Agriculture Brand

Dario Ivaldi Chief Technical Officer

Derek Neilson Chief Manufacturing Officer

Dino Maggioni President Parts& Service Chief Precision Solutions & Telematics Officer

Linda Knoll Senior VP, Human Resources

Massimiliano Chiara Chief Financial Officer

Oddone Incisa President Financial Services

Pierre Lahutte President Iveco Brand

Stefano Pampalone APAC COO

 

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

Name

Position

EXOR SpA Not Applicable

 

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility

 

Applied-for gTLD string

 

  1. Provide the applied-for gTLD string. If an IDN, provide the U-label.

iveco

 

14A. If applying for an IDN, provide the A-label (beginning with "xn--").

 

 

14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.

 

 

14C1. If an IDN, provide the language of the label (in English).

 

 

14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).

 

 

14D1. If an IDN, provide the script of the label (in English).

 

 

14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).

 

 

14E. If an IDN, list all code points contained in the U-label according to Unicode form.

 

 

15A. If an IDN, upload IDN tables for the proposed registry.  An IDN table must include:

the applied-for gTLD string relevant to the tables,

the script or language designator (as defined in BCP 47),

table version number,

effective date (DD Month YYYY), and

contact name, email address, and phone number.

Submission of IDN tables in a standards-based format is encouraged.

 

 

15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.

 

 

15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.

 

 

  1. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

 

Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:

- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;

 - The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;

 - There are no new standards required for the introduction of this TLD;

 - No onerous requirements are being made on registrars, registrants or Internet users, and;

 - The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD

 

  1. OPTIONAL.

Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).

 

 

18A. Describe the mission/purpose of your proposed gTLD.

 

(a) Describe the mission⁄purpose of your proposed gTLD

 

CNH Industrial N.V.  CNH Industrial N.V. seeks the proposed .iveco gTLD as a restricted, exclusively-controlled gTLD for the purpose of expanding CNH Industrial N.V. CNH Industrial N.V. ability to:

  • create a connected digital presence and personalized brand experience for customers and other business partners;
  • deliver product and service marketing⁄advertising;
  • enable marketing campaign activation;
  • facilitate secure interaction and communication with individuals and entities with whom CNH Industrial N.V. has a business relationship;
  • improve business operations;
  • simplify Internet user navigation to information about CNH Industrial N.V. products and services;
  • demonstrate market leadership in protecting customer privacy and confidential information online; and
  • meet future client expectations and competitive market demands.

 

18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

  1. b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

 

  1. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
  • The goal of the proposed .iveco gTLD in terms of specialty, service levels and reputation are:

o Specialty – CNH Industrial N.V. is a global leader in the capital goods sector. Each of the Groupʹs businesses is a major international player in its respective industry sector: Iveco, Case, Case IH, New Holland and FPT Industrial (not subject to TLD request). These three sectors design, produce and sell trucks, commercial vehicles, buses, special vehicles (Iveco), tractors, and agricultural and construction equipment (Case, Case IH and New Holland), in addition to engines and transmissions for those vehicles and engines for marine applications (FPT Industrial: not subject to TLD request).. In the course of its business with customers and other business partners, highly-sensitive, personal and confidential information is collected and shared between authorized parties. To further demonstrate CNH Industrial N.V. commitment and market leadership in the area of data security and privacy within its industry, CNH Industrial N.V. intends to utilize the .iveco gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for contracted services and other product-related activities.

o Service levels –One of the key goals of the proposed .iveco gTLD is to create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customers, CNH Industrial N.V. expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall client service delivery and satisfaction.

o Reputation – CNH Industrial N.V. has a reputation of stellar client service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed .iveco gTLD is to position CNH Industrial N.V. to meet future client expectations and competitive market demands to ensure it can continue to grow its reputation in the capital goods sector, as well as in the global marketplace.

 

 

  1. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
  • CNH Industrial N.V. plans to operate the proposed .iveco gTLD as a restricted, exclusively-controlled TLD and as such, will not be commercially offered for registration by the general public. Thus, CNH Industrial N.V. and affiliated entities will have exclusive ownership and control over all second-level registrations within the TLD. As a result, we believe the proposed .iveco gTLD will add to the current names space in three (3) areas:

o Competition – As technology advances, so too do client expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. CNH Industrial N.V. anticipates that the proposed .iveco gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling CNH Industrial N.V. to meet future client expectations and competitive market demands.

o Differentiation – While today companies like CNH Industrial N.V. can register brand strings at the second-level (eg., www.case.com, www.caseIH.com, www.newholland.com, www.iveco.com), the proliferation of cybersquatting and typosquatting has placed a great burden on consumers to carefully tread online because there is no guarantee that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .iveco gTLD will enable customers and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized CNH Industrial N.V. web properties and e-mail will exist and operate online.

Innovation - The proposed .iveco gTLD as a restricted, exclusively-controlled TLD will provide CNH Industrial N.V. with a new platform on which to build future innovation of its online brand presence.

 

  1. What goals does your proposed gTLD have in terms of user experience?

 

  • The Internet has been plagued by cybersquatting, typosquatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed .iveco gTLD has the following user experience goals:
  •  

o Unify the full breadth of products and services offered by CNH Industrial N.V. under one brand umbrella;

o Improve and streamline the manner in which customers and other business partners can interact with CNH Industrial N.V. in the online digital space;

o Foster trust and confidence in online interactions by customers and other business partners with CNH Industrial N.V. ;

o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Fiat Industrial SpA, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and

o Simplify online navigation to CNH Industrial N.V. products, services and business partner information.

 

  1. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

 

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

 

  1. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

 

The proposed .iveco gTLD will be a restricted, exclusively-controlled TLD where CNH Industrial N.V. will have exclusive control. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Where required, measureswill be proposed to protect the privacy or confidential registration information of registrants⁄users and other third parties of the TLD will be developed, however none are anticipated at this time because this will be a restricted, exclusively-controlled TLD. CNH Industrial N.V. is investing in the proposed .iveco gTLD to further demonstrate its commitment and market leadership with regard to privacy of consumer data (as evidenced by its current data privacy policy http:⁄⁄www.fiatindustrial.com⁄en-US⁄sustainability⁄overview⁄pubblicazioni⁄FiatDocuments⁄guidelines⁄LG_FI_Data_Privacy.pdf (Group Guidelines) - http:⁄⁄www.fiatindustrial.com⁄en-us⁄footer⁄Pages⁄privacy.aspx (notes relative to the website) - http:⁄⁄www.fiatindustrial.com⁄it-IT⁄careers⁄Candidature⁄Pagine⁄workwithus.html (Information protection document related to those who want to leave their CV, according to Italian law) CNH Industrial N.V. believes the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of customer data in the future.

The following are just 2 examples of how we are protecting the privacy of third parties at the moment, and will continue to do so in the future:

EXAMPLE 1:

http:⁄⁄www.fiatindustrial.com⁄en-US⁄sustainability⁄overview⁄pubblicazioni⁄FiatDocuments⁄guidelines⁄LG_FI_Data_Privacy.pdf (Group Guidelines):

Fiat Industrial Group Data Privacy Guidelines

Fiat Industrial Group intends to protect values such as confidentiality and personal data protection rights, in compliance with applicable laws.

In order to attain this purpose:

  • The companies of the Group shall process the personal data belonging to employees, contractors, suppliers, customers and any other persons with whom a relationship of any kind is in place, in compliance with any applicable laws in force in the countries where the Group is operating, as well as in order to create a “protected environment” in order to enable, when necessary, the transfer of the personal data between the companies operating in different countries, to the extent permitted and in compliance with security standards provided for by the applicable laws;
  • Personal data shall be processed for legitimate purposes and in relation with business objectives (including, but not limited to, activities related to the recruiting of employees or marketing actions) in compliance with the principles of relevance, pertinence, and utilizing processing methods adequate to such objectives;
  • Personal data processing shall be performed in compliance with processes and procedures provided for by the Group’s system protection of company data, according to which all data is classified in order to determine and perform any and all necessary security measures;
  • Sensitive data (including, without limitation, data that could allow the disclosure of political opinions, sexual orientation, racial origin, health condition, etc.) and “judicial data” processing operations shall occur only when strictly necessary to pursue Group business objectives and always in compliance with applicable laws, within the limits permitted by the applicable laws and, when necessary, upon the consent of the interested person;
  • Each interested person is notified regarding the purposes of each processing operation of his⁄her personal data;
  • The interested person’s rights, such as, among others, the right to access his⁄her own personal data, the right to obtain the updating, rectification or integration of data, the right to cancel the data in cases provided for by the applicable laws, etc., shall be respected;
  • When required by applicable laws, personal data may be disclosed to third parties, if necessary, in relation to processing purposes and subject to the interested person’s consent.

Without prejudice to the legal responsibility of the relevant Group company with respect to their own personal data processing operations, Fiat Industrial Group shall identify intergroup teams and committees aimed to provide Group companies with updates about legal and case law developments on data privacy matters.

 

EXAMPLE 2:

 

http://www.cnhindustrial.com/en-US/footer/Pages/privacy.aspx  (notes relative to the website):

PRIVACY:

The Company adheres to the latest data protection regulations.

Data collected for navigation of the site

During the normal course of their functioning, the IT systems and software procedures in place to ensure the correct functioning of this internet site collect personal data related to the use of internet communication protocols.

Because of its nature, this information could, through processing or association with data held by third parties, enable identification of Users (e.g., IP address or domain name used by the User to connect to the internet).

Data acquired by this site is used for the sole purpose of extracting statistical information (and therefore the data is anonymous) on the use of the site and monitor its correct functioning. The data is canceled immediately after processing. Where there may be computer-related criminal activity targeted at the site, data necessary for determining responsibility will be kept for a period not longer than seven days.

Data provided voluntarily by the User

Personal data provided voluntarily by Users implies the subsequent acquisition of that data. Detailed information on the treatment of data (pursuant to Article 13 of Legislative Decree 196⁄2003) is provided in each area where personal data is potentially collected.

Cookies

This site uses cookies which are downloaded to the userʹs hard disk only after authorization is provided. Almost all browsers are automatically configured to accept cookies. This site uses both permanent cookies (i.e., they remain on the Userʹs hard disk until expiry) and session-only cookies (i.e., automatically removed at the end of each session). The sole purpose of permanent cookies is to enable site access to be personalized by the User and to facilitate access to services that require user authentication. Session cookies are used to transmit session ID information necessary for safe and efficient navigation of the site and to avoid use of other procedures that could compromise the Userʹs privacy. These cookies do not enable acquisition of the Userʹs personal data

 

  1. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

 

 

Prior to using the proposed .iveco gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom CNH Industrial N.V. has a business relationship, and⁄or implementing new online navigation strategies, CNH Industrial N.V. anticipates incorporating messaging regarding .iveco as part of appropriate company and product communication campaigns that will likely involve all communication channels, including but not limited to, TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:

  • Further communicate CNH Industrial N.V. commitment to online consumer safety and data privacy;
  • Inform the market of CNH Industrial N.V. ownership and planned use of the proposed .iveco gTLD;
  • Clearly define the expected benefits to customers, prospective customers, other business partners and Internet users at large.

Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above. CNH Industrial N.V. believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.

 

18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?

 

( c ) What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

 

  1. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
  • There will not be multiple applications for a particular domain in the proposed .iveco TLD because this will be a restricted, exclusively-controlled where only CNH Industrial N.V. and its affiliated, authorized entities will be able to seek and obtain registrations.

 

  1. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
  • This question is not applicable to a restricted, exclusively-controlled, self-funded TLD, like the proposed .iveco TLD.

 

  1. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
  • The proposed .iveco TLD will be a restricted, exclusively-controlled, self-funded TLD available only to CNH Industrial N.V. and its authorized, affiliated entities. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.