.jeep New gTLD Application
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New gTLD Application Submitted to ICANN by: FCA US LLC.
Application Downloaded On: 22 May 2015
String: jeep
Application ID: 1-2056-76990
Applicant Information
- Full legal name
FCA US LLC.
- Address of the principal place of business
1000 Chrysler Drive Auburn Hills, Michigan - 48326 US
- Phone number
+012485122950
- Fax number
+012485124053
- If applicable, website or URL
http://www.fcausllc.com/jeep
Primary Contact
6(a). Name
Gretchen Olive
6(b). Title
Director of Policy & Industry Affairs
6(c). Address
6(d). Phone Number
+013026365401
6(e). Fax Number
+013026365454
6(f). Email Address
Secondary Contact
7(a). Name
Michael Hardy
7(b). Title
Manager - Sales & Marketing Architecture
7(c). Address
7(d). Phone Number
+01248 838 4837
7(e). Fax Number
+01248 512 4053
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
limited liability company
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
DELAWARE, US
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
Giorgio Fossati Director
Hermann Waldemer Director
John Lanaway Director
Leo Houle Director
Mike Keegan Director
Mike Manley Director
Reid Bigland Director
Richard Palmer Director
Rob Liberatore Director
Sergio Marchionne Director / Chairman
11(b). Name(s) and position(s) of all officers and partners
Name
Position
Daniel W. Devine Assistant Secretary
Gualberto Ranieri Senior Vice President
Jereen G. Trudell Assistant Secretary
Kenneth D. Nilson Acting Treasurer
Marjorie H. Loeb Sr. Vice President,General Counsel & Secretary
Mark M. Chernoby Sr. Vice President &Chief Technical Officer
Michael J. Keegan Senior Vice President
Michael M. Manley Executive Vice President
Pietro Gorlier Senior Vice President
Ralph V. Gilles Senior Vice President
Reid Bigland Senior Vice President
Richard K. Palmer CFO & Senior Vice President
Robert L. Watson Assistant Treasurer
Scott G. Kunselman CTO & Senior Vice President
Scott R. Garberding Senior Vice President
Sergio Marchionne President, CEO, COO
Steve G. Beahm Sr. Vice President
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
Name
Position
FCA North America Holdings LLC
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
jeep
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
(a) Describe the mission⁄purpose of your proposed gTLD
FCA US LLC, formed in 2009 to establish a global strategic alliance with FCA Italy S.p.A. produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products in more than 120 countries around the world. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Michigan USA, Chrysler Group’s product lineup features some of the worldʹs most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500. Chrysler Group operates 28 manufacturing facilities in four countries and employs more than 57,200 people. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
FCA US LLC seeks the proposed (.jeep) gTLD as a restricted, exclusively-controlled gTLD for the purpose of expanding FCA US LLC’s ability to:
- create a connected digital presence and personalized brand experience for customers and other business partners;
- deliver product and service marketing⁄advertising;
- enable marketing campaign activation;
- facilitate secure interaction and communication with individuals and entities with whom FCA US LLC has a business relationship;
- improve business operations;
- simplify Internet user navigation to information about FCA US LLC products and services;
- demonstrate market leadership in protecting customer privacy and confidential information online; and
- meet future client expectations and competitive market demands.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
- What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
The goal of the proposed (.jeep) gTLD in terms of specialty, service levels and reputation is:
- Specialty – FCA US LLC is a leading global manufacturer and distributor of Chrysler, Jeep, Dodge, Ram, SRT and Fiat vehicles. Mopar distributes approximately 280,000 parts and accessories in more than 120 countries and is the source for all original equipment parts for Chrysler Group vehicles. In the course of its business with customers and other business partners, highly-sensitive, personal and confidential information is collected and shared between authorized parties. To further demonstrate FCA US LLC’s commitment and market leadership in the area of data security and privacy within its industry, FCA US LLC intends to utilize the (.jeep) gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for contracted services and other product-related activities.
- Service levels –One of the key goals of the proposed (.jeep) gTLD is to create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customers, FCA US LLC expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall client service delivery and satisfaction.
- Reputation – FCA US LLC has a reputation of stellar client service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed (.jeep) gTLD is to position FCA US LLC to meet future client expectations and competitive market demands to ensure it can continue to grow its reputation in the Automotive and Light Truck industry, as well as in the global marketplace.
- What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
FCA US LLC plans to operate the proposed (.jeep) gTLD as a restricted, exclusively-controlled TLD and as such, will not be commercially offered for registration by the general public. Thus, FCA US LLC and affiliated entities will have exclusive ownership and control over all second-level registrations within the TLD. As a result, we believe the proposed (.jeep) gTLD will add to the current names space in three (3) areas:
- Competition – As technology advances, so too do client expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. With the anticipated expansion in the digital environment, FCA US LLC anticipates that the proposed (.jeep) gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling FCA US LLC to meet future client expectations and competitive market demands.
- Differentiation – While today companies like FCA US LLC can register brand strings at the second-level (eg., chrysler.com, jeep.com,dodge.com, ramtrucks.com, mopar.com, driveuconnect.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee that what looks like a branded website is indeed an authorized website of the brand owner. The proposed (.jeep) gTLD will enable customers and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized FCA US LLC web properties and e-mail will exist and operate online.
Innovation - The proposed (.jeep) gTLD as a restricted, exclusively-controlled TLD will provide FCA US LLC with a new platform on which to build future innovation of its online brand presence.
- What goals does your proposed gTLD have in terms of user experience?
The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.jeep) gTLD has the following user experience goals:
- Unify the full breadth of products and services offered by FCA US LLC under one brand umbrella;
- Improve and streamline the manner in which customers and other business partners can interact with FCA US LLC in the online digital space;
- Foster trust and confidence in online interactions by customers and other business partners with FCA US LLC;
- Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about FCA US LLC, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
- Simplify online navigation to FCA US LLC products, services and business partner information.
- Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes, and only for a term of one to ten years. Registrants who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Registrants must supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.
To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicant’s brand reputation, business relationships or other business interests. Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or deletion of all domain names currently registered in the TLD.
- Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
The proposed (.jeep) gTLD will be a restricted, exclusively-controlled TLD where FCA US LLC will have exclusive control. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD. However, FCA US LLC is investing in the proposed (.jeep) gTLD to further demonstrate its commitment and market leadership with regard to privacy of consumer data (as evidenced by its current data privacy policy, http:⁄⁄www.jeep.com⁄universal⁄privacy.html), as FCA US LLC believes the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of customer data in the future.
- Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
Prior to using the proposed (.jeep) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom FCA US LLC has a business relationship, and⁄or implementing new online navigation strategies, FCA US LLC has the ability to incorporate messaging regarding (.jeep) as part of appropriate company and product communication campaigns that will likely involve all communication channels, including but not limited to, TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:
- Further communicate FCA US LLC’s commitment to online consumer safety and data privacy;
- Inform the market of FCA US LLC’s ownership and planned use of the proposed (.jeep) gTLD;
- Clearly define the expected benefits to customers, prospective customers, other business partners and Internet users at large.
Future outreach and communications campaigns will be carried out as when a valid business case is identified to reaffirm and clarify the above. FCA US LLC believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
(c) What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?
- How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
- There will not be multiple applications for a particular domain in the proposed (.jeep) TLD because this will be a restricted, exclusively-controlled TLD where only FCA US LLC and its affiliated, authorized entities will be able to seek and obtain registrations.
- Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
- This question is not applicable to a restricted, exclusively-controlled, self-funded TLD, like the proposed (.jeep) TLD.
- Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
- The proposed (.jeep) TLD will be a restricted, exclusively-controlled, self-funded TLD available only to FCA US LLC and its authorized, affiliated entities. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.