.ferrari New gTLD Application
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New gTLD Application Submitted to ICANN by: Fiat Chrysler Automobiles N.V.
Application Downloaded On: 18 Jun 2015
String: ferrari
Application ID: 1-2071-48444
Applicant Information
- Full legal name
Fiat Chrysler Automobiles N.V.
- Address of the principal place of business
25 St. James's Street London - SW1A 1HA UK
- Phone number
+44 207 766 0311
- Fax number
+44 207 925 1756
- If applicable, website or URL
www.fcagroup.com
Primary Contact
6(a). Name
Gretchen Olive
6(b). Title
Director of Policy & Industry Affairs
6(c). Address
6(d). Phone Number
+013026365401
6(e). Fax Number
+013026365454
6(f). Email Address
Secondary Contact
7(a). Name
Daniele Vigna
7(b). Title
Manager - ICT - B2D, B2C & Mobile
7(c). Address
7(d). Phone Number
+390110033210
7(e). Fax Number
+390110032082
7(f). Email Address
Proof of Legal Establishment
8(a). Legal form of the Applicant
Naamloze Vennootschap (Public Limited Liability Company)
8(b). State the specific national or other jurisdiction that defines the type of entity identified in 8(a).
Laws of The Netherlands
8(c). Attach evidence of the applicant's establishment.
Attachments are not displayed on this form.
9(a). If applying company is publicly traded, provide the exchange and symbol.
FCAU:US (New York Stock Exchange) and (secondary listing) FCA:IM (Milan Stock Exchange)
9(b). If the applying entity is a subsidiary, provide the parent company.
9(c). If the applying entity is a joint venture, list all joint venture partners.
Applicant Background
11(a). Name(s) and position(s) of all directors
Name
Position
ANDREA AGNELLI Non-executive director
ERMENEGILDO ZEGNA DI MONTE RUBELLO Non-executive director
GLENN PETER JONATHAN EARLE Non-executive director
JANE PATIENCE WHEATCROFT Non-executive director
JOHN PHILIP ELKANN Director and Chairman
RONALD LURIE THOMPSON Senior Non-executive Director
RUTH JEAN SIMMONS Non-executive director
SERGIO MARCHIONNE Director and Chief Executive Officer
SPEPHEN MICHAEL WOLF Non-executive director
TIBERTO BRANDOLINI D'ADDA Non-executive director
VALERIE ANNE MARS Non-executive director
11(b). Name(s) and position(s) of all officers and partners
Name
Position
ALESSANDRO GIANNI BALDI Chief Audit Officer and Sustainability
ALFREDO ALTAVILLA Chief Operating Officer Europe, Africa and Middle East (EMEA) Head of Business Development
CLEDORVINO BELINI Chief Operating Officer Latin America
EUGENIO RAZELLI Chief Operating Officer Components
HARALD JAKOB WESTER Chief Technology Officer Head of Alfa Romeo and Maserati
LINDA ISABELLA KNOLL Chief Human Resources Officer
MARK CHERNOBY Chief Operating Officer Product Development Head of Product Portfolio Management Head of Quality
MICHAEL KEEGAN GEC Coordinator
MICHAEL MARK MANLEY Chief Operating Officer APAC Head of Jeep brand
OLIVIER JEROME FRANÇOIS Head of Fiat Brand Chief Marketing Officer
PIETRO GORLIER Head of Parts & Service (MOPAR)
RALPH V. GILLES Head of Design
REID BIGLAND Head of Nafta Sales and Alfa Romeo
RICCARDO TARANTINI Chief Operating Officer Castings
RICHARD KEITH PALMER Chief Financial Officer
ROBERT E. LEE Powertrain Coordinator
SCOTT GARBERDING Head of Group Purchasing
SERGIO MARCHIONNE Chief Executive Officer
STEFAN KETTER Chief Manufacturing Officer
11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares
11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility
Applied-for gTLD string
- Provide the applied-for gTLD string. If an IDN, provide the U-label.
ferrari
14A. If applying for an IDN, provide the A-label (beginning with "xn--").
14B. If an IDN, provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.
14C1. If an IDN, provide the language of the label (in English).
14C2. If an IDN, provide the language of the label (as referenced by ISO-639-1).
14D1. If an IDN, provide the script of the label (in English).
14D2. If an IDN, provide the script of the label (as referenced by ISO 15924).
14E. If an IDN, list all code points contained in the U-label according to Unicode form.
15A. If an IDN, upload IDN tables for the proposed registry. An IDN table must include:
the applied-for gTLD string relevant to the tables,
the script or language designator (as defined in BCP 47),
table version number,
effective date (DD Month YYYY), and
contact name, email address, and phone number.
Submission of IDN tables in a standards-based format is encouraged.
15B. Describe the process used for development of the IDN tables submitted, including consultations and sources used.
15C. List any variants to the applied-for gTLD string according to the relevant IDN tables.
- Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.
Applicant anticipates the introduction of this TLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias, the back-end provider of registry services for this TLD, is confident the launch and operation of this TLD presents no known challenges. The rationale for this opinion includes:
- The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards;
- The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;
- There are no new standards required for the introduction of this TLD;
- No onerous requirements are being made on registrars, registrants or Internet users, and;
- The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of this TLD
- OPTIONAL.
Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).
18A. Describe the mission/purpose of your proposed gTLD.
(a) Describe the mission⁄purpose of your proposed gTLD
Fiat Chrysler Automobiles N.V. is an international group with a clear focus in the automobile sector that designs, produces and sells cars for the mass market under the Fiat, Lancia, Alfa Romeo, Fiat Professional and Abarth brands and luxury cars under the Ferrari and Maserati brands. Its global reach has increased as a result of the integration with Chrysler Group, through which its portfolio has recently been expanded to include the Jeep and Chrysler brands, with models produced in North America now being distributed in Europe through the new Lancia-Chrysler and Jeep sales networks, which together count more than 1,000 dealers. Fiat Chrysler Automobiles N.V. is also active in the components sector, through Magneti Marelli, Teksid and Fiat Powertrain, and the production systems sector, through Comau.
Following the demerger of the capital goods businesses to Fiat Industrial (January 2011) and the increase in its stake in Chrysler to 58.5%, Fiat Chrysler Automobiles N.V. is accelerating and consolidating the industrial integration of the two groups to create a global automaker determined to position itself as a leader in the industry.
Fiat and Chrysler already share a philosophy based on integrity, dedication, delivering on commitments, transparency, reliability – and passion. The Group’s objective is to write the new chapters of the story upon which it has just embarked through leveraging synergies to reduce costs, sharing know-how, expanding the global product offering and improving market penetration worldwide.
Fiat is one of the founders of the European automotive industry. Operating for more than a century, it has produced approximately 97 million passenger cars and light commercial vehicles and 12 times various of its models have been named “Car of the Year”. The Automobiles business consists of Fiat Group Automobiles, Maserati and Ferrari.
Fiat Group Automobiles (FGA) designs, produces and sells automobiles under the Fiat, Alfa Romeo, Lancia and Abarth brands, and light commercial vehicles under the Fiat Professional brand. In Europe, FGA also sells Jeep® brand vehicles. Each brand has its own unique identity and distinct commercial and marketing practices.
Maserati has always produced captivating and technologically advanced saloons, while Ferrari, a symbol of excellence and sporting spirit, needs no introduction: its calling card is the many Formula 1 titles its has won and, of course, its legendary GT models.
In 2009, Fiat and Chrysler entered into a global strategic alliance from which has emerged a group positioned as one of the global leaders in the auto sector. Chrysler and Fiat Group Automobiles work together to produce innovative, reliable, attractive, safe cars that combine excellent performance with low fuel consumption, leveraging the extensive experience and know-how of both partners.
Fiat Chrysler Automobiles N.V. seeks the proposed .ferrari gTLD as a restricted, exclusively-controlled gTLD for the purpose of expanding Fiat Chrysler Automobiles N.V.’s ability to:
- create a connected digital presence and personalized brand experience for customers and other business partners (i.e. dealers);
- deliver product and service marketing⁄advertising;
- enable marketing campaign activation;
- facilitate secure interaction and communication with individuals and entities with whom Fiat Chrysler Automobiles N.V. has a business relationship;
- improve business operations;
- simplify Internet user navigation to information about Fiat Chrysler Automobiles N.V. brands, products and services;
- demonstrate market leadership in protecting customer privacy and confidential information online; and
- meet future client expectations and competitive market demands.
18B. How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
- What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
The goal of the proposed .ferrari gTLD in terms of specialty, service levels and reputation are:
o Specialty – Fiat Chrysler Automobiles N.V. is an international group with a clear focus in the automobile sector that designs, produces and sells cars for the mass market under the Fiat, Lancia, Alfa Romeo, Fiat Professional (not subject to TLD request) and Abarth brands and luxury cars under the Ferrari and Maserati brands. In the course of its business with customers and other business partners, highly sensitive, personal and confidential information is collected and shared between authorized parties. To further demonstrate Fiat Chrysler Automobiles N.V. ‘s. commitment and market leadership in the area of data security and privacy within its industry, Fiat Chrysler Automobiles N.V. intend to utilize the .ferrari gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for contracted services and other product-related activities.
o Service levels – The .ferrari gTLD will create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customers, Fiat Chrysler Automobiles N.V. expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall client service delivery and satisfaction.
o Reputation – Fiat Chrysler Automobiles N.V. has a reputation of stellar client service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed .ferrari gTLD is to position Fiat Chrysler Automobiles N.V. to meet future client expectations and competitive market demands to ensure it can continue to grow its reputation in the automotive sector, as well as in the global marketplace.
- What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
Fiat Chrysler Automobiles N.V. plan to operate the proposed .ferrari gTLD as a restricted, exclusively-controlled TLD and as such, will not be commercially offered for registration by the general public. Thus, Fiat Chrysler Automobiles N.V. and affiliated entities will have exclusive ownership and control over all second-level registrations within the TLD. As a result, we believe the proposed .ferrari gTLD will add to the current names space in three (3) areas:
o Competition – As technology advances, so too do client expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Fiat Chrysler Automobiles N.V. anticipates that the proposed .ferrari gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Fiat Chrysler Automobiles N.V. to meet future client expectations and competitive market demands.
o Differentiation – While today companies like Fiat Chrysler Automobiles N.V. can register brand strings at the second-level (e.g., www.fiat.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .ferrari gTLD will enable customers and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized Fiat Chrysler Automobiles N.V. web properties and e-mail will exist and operate online.
o Innovation - The proposed .ferrari gTLD as a restricted, exclusively-controlled TLD will provide Fiat Chrysler Automobiles N.V. with a new platform on which to build future innovation of its online brand presence.
- What goals does your proposed gTLD have in terms of user experience?
The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed .ferrari gTLD has the following user experience goals:
o Unify the full breadth of products and services offered by Fiat Chrysler Automobiles N.V. under one brand umbrella;
o Improve and streamline the manner in which customers and other business partners can interact with Fiat Chrysler Automobiles N.V. in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Fiat Chrysler Automobiles N.V. ;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Fiat Chrysler Automobiles N.V., its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Fiat Chrysler Automobiles N.V. brands, products, services and business partner information.
- Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.
To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.
- Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
The proposed .ferrari gTLD will be a restricted, exclusively controlled TLD where Fiat Chrysler Automobiles N.V. will have exclusive control. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Measures needed to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD will be those applicable according to the relevant laws and regulations. Fiat Chrysler Automobiles N.V. is investing in the proposed .ferrari gTLD to further demonstrate its commitment and market leadership with regard to privacy of consumer data (as evidenced by its current data privacy attached) Fiat Chrysler Automobiles N.V. believe the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of customer data in the future.
The Company adheres to the latest data protection regulations.
Data collected for navigation of the site
During the normal course of their functioning, the IT systems and software procedures in place to ensure the correct functioning of this internet site collect personal data related to the use of internet communication protocols.
Because of its nature, this information could, through processing or association with data held by third parties, enable identification of Users (e.g., IP address or domain name used by the User to connect to the internet).
Data acquired by this site is used for the sole purpose of extracting statistical information (and therefore the data is anonymous) on the use of the site and monitor its correct functioning. The data is canceled immediately after processing. Where there may be computer-related criminal activity targeted at the site, data necessary for determining responsibility will be kept for a period not longer than seven days.
Data provided voluntarily by the User
Personal data provided voluntarily by Users implies the subsequent acquisition of that data. Detailed information on the treatment of data (pursuant to Article 13 of Legislative Decree 196⁄2003) is provided in each area where personal data is potentially collected.
Cookies
This site uses cookies which are downloaded to the userʹs hard disk only after authorization is provided. Almost all browsers are automatically configured to accept cookies. This site uses both permanent cookies (i.e., they remain on the Userʹs hard disk until expiry) and session-only cookies (i.e., automatically removed at the end of each session). The sole purpose of permanent cookies is to enable site access to be personalized by the User and to facilitate access to services that require user authentication. Session cookies are used to transmit session ID information necessary for safe and efficient navigation of the site and to avoid use of other procedures that could compromise the Userʹs privacy. These cookies do not enable acquisition of the Userʹs personal data.
See also attached document (Fiat_SpA_data_privacy.pdf)
- Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
Prior to using the proposed .ferrari gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Fiat Chrysler Automobiles N.V. has a business relationship, and⁄or implementing new online navigation strategies, Fiat Chrysler Automobiles N.V. anticipates incorporating messaging regarding .ferrari as part of appropriate company and product communication campaigns that will likely involve all communication channels, including but not limited to, TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:
- Further communicate Fiat Chrysler Automobiles N.V.’s commitment to online consumer safety and data privacy;
- Inform the market of Fiat Chrysler Automobiles N.V.’s ownership and planned use of the proposed .ferrari;
- Clearly define the expected benefits to customers, prospective customers, other business partners and Internet users at large.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above. Fiat Chrysler Automobiles N.V. believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.
18C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers?
(c) What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?
- How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
- There will not be multiple applications for a particular domain in the proposed .ferrari gTLD because this will be a restricted, exclusively controlled where only Fiat Chrysler Automobiles N.V. and its affiliated, authorized entities will be able to seek and obtain registrations.
- Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
- This question is not applicable to a restricted, exclusively-controlled, self-funded TLD, like the proposed .ferrari gTLD.
- Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
- The proposed .ferrari TLD will be a restricted, exclusively-controlled, self-funded gTLD available only to Fiat Chrysler Automobiles N.V. and its authorized, affiliated entities. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.